Challenge

Case Solution for Ferro Industries – Exporting Challenge in a Small Firm

Complete Case details are given below :
Case Name :      Ferro Industries – Exporting Challenge in a Small Firm
Authors :           Justin Paul, Shruti Gupta, Parul Gupta
Source :             Ivey Publishing
Case ID :            W11620
Discipline :        General Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case deals with an exporting challenge faced by Ferro Industries (Ferro), a small enterprise within the steel industry in India. The company’s manufacturing facility was located in the National Capital Region of Delhi. Ferro’s main products were roll-forming machines, cut-to-length lines and slitting lines; the company was one of only three firms in the Indian sub-continent catering to the market for such products. This case raises two basic questions in relation to Ferro’s role as an exporter: Firstly, at what stage should an importer have to pay an exporter? Secondly, should the exporter release consignment to the importer before receiving payment? The case illustrates the challenges of exporting and international entrepreneurship for a small firm, taking into account payment risk, product pricing, deal-making strategies, promotional strategy and client-management strategies. It also addresses the complexities involved in the decision-making process while exporting, as well as outlining various conflict-resolution techniques for closing a deal effectively while considering the appropriateness of taking risks.
 
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Case Solution for Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (B)

Complete Case details are given below :
Case Name :      Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (B)
Authors :           Kevin McKague
Source :             Ivey Publishing
Case ID :            W12879
Discipline :        General Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Case B describes the decisions CARE actually made in structuring the project and their choice to become directly involved in the value chain, buying cattle from farmers, negotiating a deal with a large farm to fatten the cattle and transporting the cattle to market. Case B is set three years into the project and begins to describe some of the serious challenges that their strategy is facing. Case B’s decision point concerns developing options for how the project can be turned around, including that of CARE playing an indirect role as value chain facilitator and catalyst.
 
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Case Solution for Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (A)

Complete Case details are given below :
Case Name :      Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (A)
Authors :           Kevin McKague
Source :             Ivey Publishing
Case ID :            W12878
Discipline :        General Management
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The A case examines how CARE, a non-profit international development organization, begins to pursue a market-based approach to meeting its poverty-reduction mission. Specifically, a CARE project manager explores how previous work with low-income livestock herders in drought-prone eastern Kenya might offer an opportunity to work with value chain actors to improve access to markets and increase farmer incomes. With the Kenyan livestock project as the pilot for this new approach, Case A’s main decision point concerns a strategic choice on what role CARE should play in the value chain to support low-income pastoralists. Options include 1) becoming directly involved in value chain transactions, buying and selling livestock and providing inputs to farmers or 2) acting as a value chain facilitator to provide the information and incentives to existing actors to make the value chain more efficient and inclusive for low-income producers. This strategic decision is part of a larger proposal that students are tasked to create for CARE’s market-based livestock project.
 
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Case Solution for Viridity Energy: The Challenge and Opportunity of Promoting Clean Energy Solutions

Complete Case details are given below :
Case Name :      Viridity Energy: The Challenge and Opportunity of Promoting Clean Energy Solutions
Authors :           Chris Laszlo, Anshuman Chandrachud, Indrajeet Ghatge
Source :             Ivey Publishing
Case ID :            W12679
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Smart grid companies such as Viridity Energy are finding profitable opportunities to help their customers cut energy bills and simultaneously get credit for greater environmental responsibility. But will consuming fewer “dirty” watts from fuel sources such as coal and natural gas be a sufficient objective for customers in the future? What will rising societal expectations, tougher environment regulations, and new distributed clean energy technologies mean for the ability of smart grid companies to engage new customers and differentiate themselves in an increasingly crowded field?
 
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Case Solution for Yahoo! Inc.: Marissa Mayer’s Challenge

Complete Case details are given below :
Case Name :      Yahoo! Inc.: Marissa Mayer’s Challenge
Authors :           Ram Subramanian
Source :             Ivey Publishing
Case ID :            W13207
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In July 2012, Marissa Mayer was appointed chief executive officer (CEO) of Yahoo! Inc. and was tasked by Yahoo’s board of directors with turning around the company’s performance. Mayer’s ascension to the top position came with a number of challenges. Yahoo had seen seven CEOs come and go in its 18-year existence, five of whom had left within the last five years. In addition, Yahoo faced a number of corporate governance challenges, including the disgraceful exit of its former CEO amid charges that he had falsified his resumé, and the demands of an activist investor who was seeking four board seats to influence the company’s strategic direction. Mayer also had to decide on how best to use the proceeds from the partial sale of the company’s investment in the Alibaba Group, a Chinese Internet company. Mayer had to confront these issues prior to presenting her strategic plan to the company’s board in mid-September.
 
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Case Solution for Innovative Public Health in Alberta: Scalability Challenge

Complete Case details are given below :
Case Name :      Innovative Public Health in Alberta: Scalability Challenge
Authors :           Anne Snowdon, Krista Pettit
Source :             Ivey Publishing
Case ID :            W13613
Discipline :        General Management
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2011, the Alberta government launched an aggressive campaign to raise awareness about the growing rate of syphilis in the province. It launched an incredibly successful campaign that incorporated elements of social media that went viral. Though awareness was raised, the health system struggled to keep up with demand. The case deals with the challenges faced by the different areas of the health care system in receiving approval for the campaign and managing the subsequent demand.
 
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Case Solution for SAP: The Challenge of Aligning Sourcing and Innovation Strategies

Complete Case details are given below :
Case Name :      SAP: The Challenge of Aligning Sourcing and Innovation Strategies
Authors :           Bent Petersen, Dominique Nikerle-Uhthoff, Helen Schwaerzler
Source :             Ivey Publishing
Case ID :            W14332
Discipline :        General Management
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In late 2011, SAP, the German leader in the enterprise software industry, announced a major investment plan for expanding in China and also acquired a leading American firm in cloud-based human capital management software. At first glance, these investments seemed rather unconnected. A closer look at SAP’s strategy, however, revealed a closely connected and coordinated network of strategic decisions and investments for which alignment and finding the right balance were key challenges. Hence, it was crucial to ask: What were the principal challenges for SAP in aligning its innovation and sourcing strategies? Compared to its key competitors – Microsoft, IBM and Oracle – how was it aligning its innovation strategy with its sourcing strategy?
 
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Case Solution for Infosys: The Challenge of Global Branding

Complete Case details are given below :
Case Name :      Infosys: The Challenge of Global Branding
Authors :           Jeff Saperstein, Padmini Murty, Viren Desai
Source :             Ivey Publishing
Case ID :            905A01
Discipline :        Marketing
Case Length :    28 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Information technologies outsourcing is one of the emergent fast-growth industries in the global high-tech economy. India is the leading country for IT outsourcing and Infosys is the largest Indian company in this sector. The branding challenge for Infosys is to leverage its reputation for predictable excellent results for IT outsourcing. Management identified overall company top-line revenue growth as a way to achieve 30%-40% annual increases, but allocated only a negligible budget for marketing communications. The key to the global brand strategy would not be through brand image advertising, but through communications of product strategy developments to large global IT outsourcing companies. The goal for Infosys is to be on the shortlist of providers for the large, most sophisticated for IT services assignments.
 
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Case Solution for Pillsbury Cookie Challenge

Complete Case details are given below :
Case Name :      Pillsbury Cookie Challenge
Authors :           Allison Johnson, Natalie Mauro
Source :             Ivey Publishing
Case ID :            W11020
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Canadian Pillsbury ready baked goods cookie line is experiencing less than stellar performance, and the marketing manager is under pressure to make strategic decisions that will help turn around the segment. The marketing manager engages the help of the consumer insight team to conduct market research studies that will shed light on consumers and their attitudes, behaviours and preferences towards the product. The results from the market research studies are in, and the students, assuming the role of the marketing manager, must filter through them to determine how this information can be used to improve the performance of the cookie segment. More specifically, students will need to determine where the greatest opportunities lie, who the team should target, what brand messaging is the most relevant and what type of communication plan would be most effective.
 
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Case Solution for The Pepsi Ultimate Taste Challenge 2012: Social Enough?

Complete Case details are given below :
Case Name :      The Pepsi Ultimate Taste Challenge 2012: Social Enough?
Authors :           June Cotte, Jawwad Khurshid, Jill Campbell, Paul Strachan, Zoe Baldwin
Source :             Ivey Publishing
Case ID :            W12437
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2012, the director of marketing for Pepsi Beverages Canada assessed the launch plans for the year’s version of what had traditionally been called the Pepsi Challenge. Now called the Pepsi Ultimate Taste Challenge, the goals of the campaign were very aggressive and, of course, a Coke versus Pepsi battle was always difficult. The novelty for summer 2012 was the emphasis on social media, and the interaction between social media and the Ultimate Taste Challenge. In addition, the marketing director was targeting the Millenials as a target market segment. These consumers were a notoriously difficult group to market to. The marketing director assessed the proposal he received and needed to make a decision as to whether to approve it, or whether changes were necessary to achieve his market share goals.
 
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