Communications

Case Solution for Rogers Communications Inc.
Complete Case details are given below :
Case Name :      Rogers Communications Inc.
Authors :           Ariff Kachra, Kevin Melhuish
Source :             Ivey Publishing
Case ID :            W11087
Discipline :        Strategy
Case Length :    28 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Rogers Communication’s new president and chief executive officer (CEO) contemplated the future growth opportunities of the company that he now controlled. The CEO was taking the reins of Rogers at a high point – it was a force to be reckoned with in all areas of the telecommunications sector including wireless, television, internet telephone and landline telephone. However, competition in the industry was also at an all-time high and innovations were abounding. The CEO knew that in order to successfully develop Rogers’ strategic direction for the future, he would have to make a number of tradeoffs that would require a strong understanding of the competitive landscape and the future of the industry. The case provides the following questions: (1) Can Rogers afford to be a leader in all four product areas: wireless, television, internet and landline telephone? (2) Should Rogers maintain the industry trend toward offering quadruple plays? (3) Where should it be willing to lead and where should it be willing to lag behind competitors? (4) Should Rogers think about its future as four (or less) distinct businesses or as one company? (5) Should Rogers think about entering markets in which it does not currently have a strong presence? (6) How do ancillary businesses such as media fit into Rogers’ future? (7) How much financial flexibility does Rogers have for enacting any future strategies? In making these tradeoffs, Rogers will have to explore its resource strengths and weaknesses: this will allow it to gain an in-depth understanding of its competitive advantage. Understanding its competitive advantage will help Rogers make decisions concerning future resource investments that will allow it to lead the industry. No matter which tradeoffs Rogers considers making, the results must help Rogers continue to outperform its competitors by maintaining net margins in the 20 per cent and greater range.
 
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Case Solution for Boman Communications
Complete Case details are given below :
Case Name :      Boman Communications
Authors :           John S. Haywood-Farmer, Erika Lundholm
Source :             Ivey Publishing
Case ID :            9906D16
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner and founder of Boman Communications was proud of the company’s business concept, which utilized technology to allow flexibility and efficiency in the production of marketing materials. However, despite this strategic advantage, the company had been unable to attract more than one large client. More importantly, recent events had led the owner to believe that many of his own employees did not understand the company’s business concept. If they did not understand the company’s business concept, how could they sell it to customers? Boman knew he had to address these issues soon but was unsure how to do so.
 
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Case Solution for Tata Communications’ Acquisition of Tyco Global Network (A)
Complete Case details are given below :
Case Name :      Tata Communications’ Acquisition of Tyco Global Network (A)
Authors :           Andrew Karl Delios, Srinivasa Addepalli
Source :             Ivey Publishing
Case ID :            W14593
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2004, Tata Communications (TCL) was trying to act on its strategic intent to become a globally connected network provider. It had two alternatives: build or buy. The build option would provide TCL with a chance to develop its own network under its own terms. The possible acquisition of the Tyco Global Network (TGN), however, provided a unique opportunity for TCL to establish this global position quickly. As one of the largest global networks at the time of the case, the TGN was a limited asset. The acquisition of the TGN would catapult TCL into being a top player in global Internet connectivity. Even though the acquisition price was low, the associated liabilities and risks could make this a substantially expensive acquisition for TCL. Should TCL negotiate with Tyco? If yes, what would be an acceptable position to proceed with the deal? How should TCL plan for the mitigation of risks and uncertainties? If not, what would be the consequences of losing the TGN opportunity, particularly if a competitor acquired it?
 
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Case Solution for “Do It Show”: A New Mobile Communications Service in Korea
Complete Case details are given below :
Case Name :      “Do It Show”: A New Mobile Communications Service in Korea
Authors :           Youngchan Kim, Changjo Yoo
Source :             Ivey Publishing
Case ID :            908A12
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case presents points of contention and issues in the brand launch of a new telecommunication service of KTF, one of Korea’s mobile telecommunication companies. As the second-place player in the 2G service market, which offered voice and text-messaging services, KTF decided to be the number one player in the new 3G service market, which offered stable video communication and high-speed data transmission as well as voice and text-messaging services. To do so, KTF developed a new brand, called “SHOW,” and implemented various integrated marketing communication (IMC) strategies to attract customers. After only four months since its launch, KTF had successfully attracted more than one million members. Several critical points for successfully launching a new brand in the mobile telecommunication service can be determined from this case. The introduction highlights the success of KTF’s new brand launch strategy. Then the mobile telecommunication service market situation in South Korea is summarized. The next section provides a brief explanation of KTF and its new brand launch strategy in the 3G service market, covering topics from the market survey for 3G service to the brand-building processes. This is followed by an examination of how KTF used marketing-integrated communication for its new SHOW 3G service brand. Finally, the competitor’s reaction to KTF’s successful brand launch is summarized.
 
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Case Solution for Salesbrain LLC – B2B Communications
Complete Case details are given below :
Case Name :      Salesbrain LLC – B2B Communications
Authors :           Ramasastry Chandrasekhar, Dante Pirouz
Source :             Ivey Publishing
Case ID :            W12743
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In May 2010, the chief pain officer of SalesBrain, a neuroscience-based marketing research and coaching company located in California, United States, has been approached by the marketing head of Digital Technology International (DTI), a provider of technology solutions to the global publishing industry, based in Utah, United States, for advice. DTI has been struggling with communicating the core value proposition of its offerings to customers consisting of leading newspaper publishers. Its frontline people are delivering messages that are technical, jargon-filled and complex. Publisher-customers are unable to understand quickly how the technology solutions being offered by DTI can help them become competitive. The sales messages are also not consistent. Not all sales persons of DTI seem to be speaking the same language.SalesBrain is suggesting a three-step process wherein it will identify the pain points being experienced by the publisher-customers of DTI; create a compelling set of claims that DTI could offer about its technology products; and guide its frontline salespersons towards developing appropriate sales scripts that they could use with prospective clients. SalesBrain is deploying the cutting-edge tools of neuroscience marketing in each of the three processes.
 
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Case Solution for Arts and Communications Counselors Inc.
Complete Case details are given below :
Case Name :      Arts and Communications Counselors Inc.
Authors :           Jessica John, Elizabeth M.A. Grasby
Source :             Ivey Publishing
Case ID :            910N05
Discipline :        Accounting
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president of a small Toronto, Ontario consulting firm specializing in sponsorship and experimental marketing looks at adding a public relations division to the firm. Students are required to analyze the external environment, identify corporate strengths and weaknesses, identify qualitative pros and cons, prepare projected statements, look at the timeliness of the option, and evaluate the business plan before arriving at a final decision.
 
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Case Solution for Fresh Air Communications
Complete Case details are given below :
Case Name :      Fresh Air Communications
Authors :           Elizabeth M.A. Grasby, Jessica Kelly
Source :             Ivey Publishing
Case ID :            W12112
Discipline :        Accounting
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A large, well-established telecommunications company headquartered in Vancouver, British Columbia, has decided to begin an overhaul of its infrastructure, beginning with a small pilot project. The case centres around the bonds used to finance this project, the short-term investments made with portions of the bond proceeds, and the company’s outstanding common shares.
 
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Case Solution for Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)
Complete Case details are given below :
Case Name :      Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)
Authors :           John A. Quelch, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4240
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara Printup, Senior Marketing Director for CSP, must develop the positioning strategy and marketing communications plan in preparation for the launch of the new drug. Printup must consider the consumer decision-making process and the interaction between the consumer who purchases the drug and the health care provider who prescribes the medication. Despite promising medical studies and consumer research, poor positioning of the drug in the highly competitive market for weight-loss solutions could spell disaster. Students analyze market research data and consider the optimal positioning strategy and marketing communications program.
 
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Case Solution for Impact Marketing and Communications
Complete Case details are given below :
Case Name :      Impact Marketing and Communications
Authors :           R. Jeffrey Ellis
Source:              Babson College
Case ID:             BAB115
Discipline :        Strategy
Case Length :    26 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Describes a small and profitable advertising agency and the surrounding pattern of industry forces. The agency focuses exclusively on high-technology clients and serves client needs distinctively. In addition, looks at the culmination of a complex pattern of changes in the advertising industry itself. Suggests that each creative industry transformation should focus on yet higher value interpretations of opportunities within the market segment.

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Case Solution for Elderline Communications
Complete Case details are given below :
Case Name :      Elderline Communications
Authors :           Carl Hedberg, William D. Bygrave
Source:              Babson College
Case ID:             BAB110
Discipline :        Entrepreneurship
Case Length :    17 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case was written for graduate and undergraduate courses in entrepreneurship. Elderline Communications was a voice-application technology enterprise founded by two former colleagues. After being bootstrapped from its inception, it was on the verge of a meltdown. It had reached a critical juncture. While the momentum had been encouraging, the need to conserve cash and raise money had become essential if the company was going to survive. Three months prior, in May of 2002, the team had closed a multi-investor seed round of just over $380,000. While it had been a relief to finally compensate employees who had up until then been working on faith, it was evident that things were going to get real tight again, and fast. The Elderline partners had discovered that venture capitalists, sobered by the dot-com bust and a steadily declining stock market, seemed to be favoring less risky opportunities that could offer-if not actual profits-at least established contracts, clients and revenue. In a move to cast a wider net, the team was in talks with a “finder”-a well-connected funding broker with venture investor contacts throughout the Northeast. What should they do? Should they hire this finder or seek alternative methods of tapping into the venture funding they required?

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