Author: casesolutionshub

Case Solution for DoubleClick, Inc.: Gathering Customer Intelligence

Complete Case details are given below :

Case Name :      DoubleClick, Inc.: Gathering Customer Intelligence
Authors :           Ken Mark, Scott Schneberger
Source :             Ivey Publishing
Case ID :            901E05
Discipline :        Information Technology
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
DoubleClick, Inc., with global headquarters in New York City and over 30 offices around the world, was a leading provider of comprehensive Internet advertising solutions for marketers and web publishers. It combined technology, media, and data expertise to centralize planning, execution, control, tracking, and reporting for online media companies. DoubleClick was able to track Internet users’ surfing habits (but not the surfers’ identities), allowing it to personalize ads for specific market groups. When DoubleClick announced it was merging with Abacus Direct, a direct marketing company with a database of consumer names, addresses, and retail purchasing habits of 90% of American households, it raised many privacy-related questions and concerns. Several Internet privacy activists had filed a formal complaint with the Federal Trade Commission after being informed by media sources that DoubleClick had the ability to divulge a person’s identity by merging the databases of the two companies and matching the information in “cookies” with a surfer’s profile. The president was confident that its internal practices were sound, but he wondered whether they would placate advertising clients afraid of consumer backlash, the concerns of Internet surfers, and the company’s investors.
 
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Case Solution for The Professor Selects a Portfolio

Complete Case details are given below :

Case Name :      The Professor Selects a Portfolio
Authors :           Peter C. Bell
Source :             Ivey Publishing
Case ID :            901E09
Discipline :        Information Technology
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A professor has decided to build an equity portfolio made up of common shares from major companies. He has to decide what fraction of the portfolio should be devoted to each of the four issues by determining the best method of calculating risk.
 
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Case Solution for Toybox: Managing Dynamic Digital Projects

Complete Case details are given below :

Case Name :      Toybox: Managing Dynamic Digital Projects
Authors :           Darren Meister, David Singer
Source :             Ivey Publishing
Case ID :            902E14
Discipline :        Information Technology
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Toybox is the visual effects division of Command Post, Canada’s largest full-service, postproduction company and industry leader in technical and creative services for film, television, video, and digital audio productions. Toybox’s visual special effects manager believes that future growth requires an improved information system for managing digital projects. For example, during recent production work on a feature film, difficulties in workload, signoffs, and rework reached an unsustainable level. The visual special effects manager must choose between an off-the-shelf product and a custom, in-house solution. However, his decision is complicated by the creative work environment and the number of systems to which the new system must be integrated.
 
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Case Solution for Yodlee Inc.–The VerticalOne Integration (A)

Complete Case details are given below :

Case Name :      Yodlee Inc.–The VerticalOne Integration (A)
Authors :           John Melnyk, Darren Meister
Source :             Ivey Publishing
Case ID :            903E02
Discipline :        Information Technology
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Yodlee is pioneering an emerging technology, “account aggregation,” that allows Internet users to authenticate only once to have access to personal, password-protected account data from many sources. Yodlee offers this technology on a cobranded application service provider basis, primarily to financial institutions. In January 2001, the company acquired its only significant competitor, VerticalOne; the combined entity has almost 100 accounts, but 25 installed clients are on the VerticalOne platform. Yodlee managers must devise a plan to integrate VerticalOne into Yodlee and migrate the installed base of VerticalOne clients to the Yodlee platform.
 
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Case Solution for Qualcomm in China (B)

Complete Case details are given below :

Case Name :      Qualcomm in China (B)
Authors :           Jonathan West, Joel West, Justin Tan
Source :             Ivey Publishing
Case ID :            901M74
Discipline :        Information Technology
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Highlights Qualcomm’s efforts in getting code division multiple technology adopted in the rapidly growing Chinese market.
 
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Case Solution for Qualcomm in China (A)

Complete Case details are given below :

Case Name :      Qualcomm in China (A)
Authors :           Jonathan West, Joel West, Justin Tan
Source :             Ivey Publishing
Case ID :            901M73
Discipline :        Information Technology
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Qualcomm is a digital, cellular communications company specializing in code division multiple access (CDMA) technology. The company spent a number of years developing this technology and in doing so missed many opportunities to get the technology adopted as a worldwide standard. However, some countries have still not decided on a second-generation digital standard. With its income almost solely tied to this single technology, the stakes were high for Qualcomm in getting CDMA technology adopted.
 
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Case Solution for Business Intelligence Strategy at Canadian Tire

Complete Case details are given below :

Case Name :      Business Intelligence Strategy at Canadian Tire
Authors :           Nicole R.D. Haggerty, Darren Meister
Source :             Ivey Publishing
Case ID :            903E19
Discipline :        Information Technology
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Canadian Tire Corp. consists of five main business groups: a large retail chain providing automotive parts, sports and leisure, and home products; a financial division; a petroleum division; a specialty automotive parts division; and a retailer of casual and work wear clothing. The information technology group is faced with developing an implementation plan for the development of a business intelligence infrastructure and business capability at Canadian Tire Retail. Concurrent to this initiative is the development and implementation of an information technology strategy for Canadian Tire Corp., which places a number of programs on the priority list, with business intelligence seen as a high priority item for which the organization can score some quick-win business successes.
 
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Case Solution for Hill & Knowlton: Knowledge Management

Complete Case details are given below :

Case Name :      Hill & Knowlton: Knowledge Management
Authors :           Darren Meister, Ken Mark
Source :             Ivey Publishing
Case ID :            904E03
Discipline :        Information Technology
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Hill & Knowlton is a division of one of the world’s largest communication services group. Tagging e-mail communications to support knowledge management codification and connection strategies is an important issue for managers. Issues related to privacy and performance need to be considered. The worldwide director of knowledge management at Hill & Knowlton must assess the degree to which tagging should be enforced in a communication services organization that supports numerous clients around the world.
 
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Case Solution for Mars Inc.: Online Procurement

Complete Case details are given below :

Case Name :      Mars Inc.: Online Procurement
Authors :           Peter C. Bell
Source :             Ivey Publishing
Case ID :            905E04
Discipline :        Information Technology
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Mars Inc., one of the world’s largest privately owned businesses, purchased over $4 billion of materials annually and was aware that many major firms were achieving savings of around 5% through the use of online procurement auctions. The vice-president for business solutions at Mars wondered whether it was possible to design an online auction to meet the special needs of Mars while enabling Mars to achieve the savings necessary to allow the company to prosper and grow in its highly competitive markets.
 
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Case Solution for IBM’s Knowledge Management Proposal for the Ontario Ministry of Education

Complete Case details are given below :

Case Name :      IBM’s Knowledge Management Proposal for the Ontario Ministry of Education
Authors :           Darren Meister, Ken Mark
Source :             Ivey Publishing
Case ID :            905E07
Discipline :        Information Technology
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The knowledge management consultant for IBM Canada’s Ltd. business consulting service was preparing for a meeting with the Ontario’s Deputy Minister of Education. The purpose of the meeting was to secure top-level support for an early-stage Knowledge Management program at the ministry. For the past few weeks she had conducted an initial study of ministry needs and believed that the organization could benefit from one or more knowledge management solutions, including document management, communities of practice and expert directory. The consultant wondered how she should approach the meeting, given the there seemed to be internal ministry concerns about knowledge sharing. As she reviewed her notes, she wanted to know which solution or combination of solutions she should recommend and what implementation challenges she could expect to face.
 
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