General Management

Case Solution for Sat & Co.: Market Orientation
Complete Case details are given below :
Case Name :      Sat & Co.: Market Orientation
Authors :           Satyendra Singh
Source :             Ivey Publishing
Case ID :            908A06
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Sat & Co. case demonstrates how market orientation can be achieved and how its implementation can lead to superior business performance in the context of the machine tool industry. Sat & Co. consisted of two divisions: the lathe division that manufactured the lathe machines, and the computer numerical control (CNC) division that assembled CNC machines. The capacity of both divisions was underutilized. The problem was that the lathe division manufactured very basic lathe machines and the CNC division assembled very technologically advanced machines. As a result, both divisions failed to satisfy their customers’ needs. The lathe division was poorly market-oriented, whereas the CNC division was overly market-oriented. The chairperson of the board of directors was adamant that both divisions must survive, and that a market orientation must be achieved, i.e. the company must meet customers’ needs and must improve its business performance.
 
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Case Solution for Medical Equipment Inc. in Saudi Arabia
Complete Case details are given below :
Case Name :      Medical Equipment Inc. in Saudi Arabia
Authors :           Joerg Dietz, Ankur Grover, Laura Guerrero
Source :             Ivey Publishing
Case ID :            907C42
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A recently hired U.S.-trained sales account manager at Medical Equipment Inc. (Medical Equipment) returned to his office after meeting with the head of the cardiology department at a specialist hospital and research center in Jeddah, Saudi Arabia. He had worked very hard to secure his first sale of US$725,000 for healthcare equipment, but was disheartened when the head of cardiology told him that the hospital’s purchasing director intended to give the order to Medical Equipment’s main competitor. The competition’s sales representative and the purchasing director had known each other for 10 years and the head cardiologist implied that there might be side payments involved. The sales account manager knew Medical Equipment’s product was superior and wondered how he could secure the order without having a history with the purchasing director or without engaging in practices he found ethically questionable.
 
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Case Solution for NCsoft Corporation
Complete Case details are given below :
Case Name :      NCsoft Corporation
Authors :           Ho-Geun Lee, Sang-Hoon Lee, Hyung-Jin Kim
Source :             Ivey Publishing
Case ID :            907M61
Discipline :        General Management
Case Length :    27 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case presents the points of contention and issues facing NCsoft Corporation (NCsoft) as of 2007. As the leader in online games, NCsoft has the greatest future growth potential inside and outside of Korea. The president has a number of issues to consider: What is NCsoft’s most effective plan for maintaining its top position in Korea and its competitiveness in the world market? How should the company pursue diversification of its game offerings from a small number of major games to other online game genres, such as casual games? What are the important factors NCsoft needs to consider to achieve “glocalization” as a basis for building a global online game development and publishing company? What should be NCsoft’s response to the diversified connection channels and game platforms and the rise of a ubiquitous computing environment? How should the negative perceptions and side effects of playing online games be dealt with? In addition, how should NCsoft prepare to compete with other industries that are expected to become competitors with digital-content online games?
 
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Case Solution for Banking or Consulting: That is the Question
Complete Case details are given below :
Case Name :      Banking or Consulting: That is the Question
Authors :           John S. Haywood-Farmer, Brad Baker, Rob Levy
Source :             Ivey Publishing
Case ID :            908D02
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Emily Holland-Power was eager to start looking for permanent employment. Holland-Power was entering the final year of the two-year honors bachelor of arts program in business administration at the Richard Ivey School of Business at The University of Western Ontario in London, Ontario. From her summer work at Lalani, O’Hagan & John, an accounting firm in London, she had concluded that accounting was not for her. However, she had also decided that she wanted to work in a professional firm. Thus, Holland-Power wanted to learn more about opportunities in management consulting and investment banking. She decided to meet with two of her classmates who had worked in each of these occupations. After asking them about various aspects of their jobs and the firms for which they worked, Holland-Power needed to decide which career path to pursue.
 
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Case Solution for Globalization of Wyeth
Complete Case details are given below :
Case Name :      Globalization of Wyeth
Authors :           Munir Mandviwalla, Jonathan W. Palmer
Source :             Ivey Publishing
Case ID :            908M17
Discipline :        General Management
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
During the last decade, Wyeth transformed itself from a holding company to a global company using information technology (IT) as an important enabler. The first half of the case details the importance of global integration and how globalization was initiated at Wyeth. The original role of IT is introduced along with the challenges and barriers of starting a globalization strategy. This is followed by a discussion of how the role of IT started changing at Wyeth. An ambitious IT globalization plan is outlined. The second half of the case details the implementation of the IT globalization plan. The implementation started slowly, faced many challenges, and took longer than expected. The original plan was modified several times to address funding and management challenges. The case ends by discussing how Wyeth was able to complete the IT globalization plan. The case is anchored in the United States but considers global issues. The case includes issues and concepts that make it suitable for teaching management information systems, international business and strategy.
 
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Case Solution for ECCO A/S – Global Value Chain Management
Complete Case details are given below :
Case Name :      ECCO A/S – Global Value Chain Management
Authors :           Bo Nielsen, Torben Pedersen, Jacob Pyndt
Source :             Ivey Publishing
Case ID :            908M14
Discipline :        General Management
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
ECCO A/S (ECCO) had been very successful in the footwear industry by focusing on production technology and assuring quality by maintaining full control of the entire value chain from “cow to shoe.” As ECCO grew and faced increased international competition, various value chain activities, primarily production and tanning, were offshored to low-cost countries. The fully integrated value chain tied up significant capital and management attention in tanneries and production facilities, which could have been used to strengthen the branding and marketing of ECCO’s shoes. Moreover, an increasingly complex and dispersed global value chain configuration posed organizational and managerial challenges regarding coordination, communication and logistics. This case examines the financial, organizational and managerial challenges of maintaining a highly integrated global value chain and asks students to determine the appropriateness of this set-up in the context of an increasingly market-oriented industry. It is suitable for use in both undergraduate and graduate courses in international corporate strategy, international management, international marketing, supply-chain management, cross-border strategic management and international business studies in general.
 
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Case Solution for The Lithium Fire
Complete Case details are given below :
Case Name :      The Lithium Fire
Authors :           Gerard Seijts
Source :             Ivey Publishing
Case ID :            908C10
Discipline :        General Management
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In September of 2001, 24 Calgary firefighters ended up in hospital with throat and eye irritations, severe breathing problems and headaches after fighting a fire at a battery plant. The blaze looked like a routine fire; the industrial fire was seen as just another assignment that needed to be taken care of. The working atmosphere at the fire hall was impacted. Some firefighters commented that they had expected to be better looked after, that they did not have enough information about what was inside the burning plate. Where had things gone wrong? What specific lessons should be carried forward?
 
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Case Solution for Research in Motion: Managing Explosive Growth
Complete Case details are given below :
Case Name :      Research in Motion: Managing Explosive Growth
Authors :           Paul W. Beamish, Roderick E. White, Daina Mazutis
Source :             Ivey Publishing
Case ID :            908M46
Discipline :        General Management
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Research in Motion (RIM) is a high technology firm that is experiencing explosive sales growth. David Yach, chief technology officer for software at RIM, has received notice of an impending meeting with the co-chief executive officer regarding his research and development (R&D) expenditures. Although RIM, makers of the very popular BlackBerry, spent almost $360 million in R&D in 2007, this number was low compared to its largest competitors, both in absolute numbers and as a percentage of sales (e.g. Nokia spent $8.2 billion on R&D). This is problematic as it foreshadows the question of whether or not RIM is well positioned to continue to meet expectations, deliver award-winning products and services and maintain its lead in the smartphone market. Furthermore, in the very dynamic mobile telecommunications industry, investment analysts often look to a firm’s commitment to R&D as a signal that product sales growth will be sustainable. Just to maintain the status quo, Yach will have to hire 1,400 software engineers in 2008 and is considering a number of alternative paths to managing the expansion. The options include: (1) doing what they are doing now, only more of it, (2) building on their existing and satellite R&D locations, (3) growing through acquisition or (4) going global.
 
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Case Solution for Note on the Global Hotel Industry
Complete Case details are given below :
Case Name :      Note on the Global Hotel Industry
Authors :           Gevork Papiryan
Source :             Ivey Publishing
Case ID :            908M28
Discipline :        General Management
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The hotel industry has experienced tremendous growth since the 1980s and has emerged as a global industry. During the expansion processess and rise of competition, multinational, multi-brand corporations, such as Hilton Hotels Corporation, were in the process of finding new markets and setting priorities. On the other hand in emerging markets, such as Russia, most of the national hotel industry had been formed under the pressure of foreign hotel chains. In addition to competing with foreign firms in their own markets, local Russian companines were also planning to enter international markets. In this environment where competition was strengthening within the global hotel industry, and new players were emerging, a number of questions and challenges existed: 1) How could firms effectively leverage their competencies and increase their competitiveness? 2) Would the multinational hotel corporations continue to expand their brand portfolios? 3) How could hotel chains maintain their integrity during the expansion on a global scale? 4) What strategies might apply to convince Western hotel companies to compete in emerging markets? 5) Which direction would further develop the hotel industries in emerging economies.
 
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Case Solution for Wal-Mart Stores, Inc
Complete Case details are given below :
Case Name :      Wal-Mart Stores, Inc
Authors :           Mary M. Crossan, Ken Mark
Source :             Ivey Publishing
Case ID :            906M68
Discipline :        General Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A Wal-mart vice-president is preparing to meet with her new colleagues from a Brazilian company Wal-mart had just acquired. She thinks about how she should explain how Wal-mart operates, how it competes and what role its international operations will play in its future. The case describes several aspects of Wal-mart’s operations in the context of the U.S. retail industry. Several items are described including employee wages and benefits, merchandise assortment, the Retail Link database, and the supply chain. The retailer’s financial position is also depicted. The case notes Wal-mart’s public relations woes as well as its international ventures and its competitors.
 
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