Marketing

Case Solution for SCI Ontario: Achieving, Measuring and Communicating Strategic Success

Complete Case details are given below :

Case Name : SCI Ontario: Achieving, Measuring and Communicating Strategic Success

Authors : Neil Bendle

Source : Ivey Publishing

Case ID : W14557

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Spinal Cord Injury Ontario is a not-for-profit organization headquartered in Toronto that assists people with spinal cord injuries to achieve independence, self-reliance and full community participation. In early 2014, the marketing manager is trying to understand how best to assess performance against the organization’s crucial but hard-to-measure goal of becoming the expert on living with a spinal cord injury in the province of Ontario. In addition, she wishes to develop a reporting system based on the indicators laid out in the existing balanced scorecard. This monthly dashboard will allow the new chief executive officer to manage the organization using a summary sheet of measures that highlights how it is performing on critical dimensions. She faces two crucial questions: How should internal reporting be performed? What would being successful at community leadership look like and how can performance against this goal be monitored?

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Case Solution for Swiss Army: Diversifying into the Fragrance Business

Complete Case details are given below :

Case Name : Swiss Army: Diversifying into the Fragrance Business

Authors : Ilan Alon, Marc Fetscherin, Claudia Carvajal

Source : Ivey Publishing

Case ID : W14574

Discipline : Marketing

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2005, Victorinox, the original producer of the Swiss Army Knife, acquired Wenger, including the fragrance label “Swiss Army Fragrance.” The acquisition of Wenger allowed Victorinox to become the only producer of the famous Swiss Army Knife as well as the key player in Swiss Army watches. Victorinox’s head of marketing was asked to design a business strategy that would successfully allow the company to enter the fragrance industry. How should Victorinox diversify into the fragrance business? Should it aim to transfer its existing brand attributes to fragrance products? Or should it adopt a strategy that would include the use of another brand to market the perfumes? The head of marketing had to present a plan to the CEO of Victorinox on how best to brand and position the product, and how to compete in the fragrance industry.

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Case Solution for ICA: Changing the Supermarket Business, One Screen at a Time

Complete Case details are given below :

Case Name : ICA: Changing the Supermarket Business, One Screen at a Time

Authors : Anne Roggeveen, Dhruv Grewal

Source : Babson College

Case ID : BAB274

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The ICA case describes digital signage as an innovation that the ICA grocery chain might introduce throughout its Nordic region stores. It details the research methodology used to examine the effectiveness of this innovation, then poses a dilemma by noting that the three research studies present conflicting results.

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Case Solution for Harrington Collection: Sizing Up the Active-Wear Market

Complete Case details are given below :

Case Name : Harrington Collection: Sizing Up the Active-Wear Market

Authors : Richard S. Tedlow, Heather Beckham

Source : HBS Brief Cases

Case ID : 3258

Discipline : Marketing

Case Length : 14 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women’s apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to help perform a comprehensive market evaluation. They must analyze the financial implications of the opportunity, assess trade and competitor reactions, consider the risks, and determine whether the Vigor division of the company will be able to successfully launch and manage the new product line.

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Case Solution for Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

Complete Case details are given below :

Case Name : Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

Authors : John A. Quelch, Heather Beckham

Source : HBS Brief Cases

Case ID : 4127

Discipline : Marketing

Case Length : 12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Reliance Baking Soda is Stewart Corporation’s oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand’s apparent “cash cow” role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.

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Case Solution for Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case)

Complete Case details are given below :

Case Name : Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case)

Authors : Neeraj Bharadwaj, Phillip D. Delurgio

Source : HBS Brief Cases

Case ID : 4131

Discipline : Marketing

Case Length : 14 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case provides an opportunity to become familiar with some major strategic issues that firms face when formulating and implementing a sales promotion, including: cannibalization, brand equity erosion, forward-buying, pass-through, and consumer stockpiling. It also provides them an opportunity to utilize retail scanner purchase data in order to evaluate the historical performance of sales promotions. Based on calculating top-line revenue, marketing margin, and return on marketing investment (ROMI) for prior promotions, students can recommend the most financially and strategically defensible initiative from a choice of several competing sales promotions. The setting is the frozen foods category in the consumer packaged goods industry.

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Case Solution for Manchester Products: A Brand Transition Challenge

Complete Case details are given below :

Case Name : Manchester Products: A Brand Transition Challenge

Authors : John A. Quelch, Heather Beckham

Source : HBS Brief Cases

Case ID : 4043

Discipline : Marketing

Case Length : 11 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan’s Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household furniture. A key factor in the value of PLFD has been the name of the company founder — arguably the premiere name in high-end fashion and accessories, and a true lifestyle brand. However, Manchester has acquired rights to use the Paul Logan brand name for only three years. Jason Adams, VP of Marketing for Manchester, is responsible for designing a plan to transition the brand from the Paul Logan name to Manchester. He must develop the optimal timing and sequencing of the brand transition, assess the implications, and establish the appropriate mix of advertising and promotion programs to support the transition.

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Case Solution for Culinarian Cookware: Pondering Price Promotion

Complete Case details are given below :

Case Name : Culinarian Cookware: Pondering Price Promotion

Authors : John A. Quelch, Heather Beckham

Source : HBS Brief Cases

Case ID : 4057

Discipline : Marketing

Case Length : 10 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company’s premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price promotions were unnecessary, potentially damaging to the brand image, and possibly encouraged retailer hoarding; Brown believed the promotions strengthened trade support, improved brand awareness, and stimulated sales from both new and existing customers. The issue was complicated by a consultant’s study of the firm’s 2004 price promotions which concluded that these promotions had a negative impact on profits. Janus trusted the results, but Brown, believing the study assumptions were flawed and required further analysis, suspected the promotions had actually produced positive results. The pressing decision is whether to run a price promotion in 2007 and, if so, to determine what merchandise to promote and on what terms. The broader issue is what strategy Culinarian should pursue to achieve sales growth goals, and what role, if any, price promotion should play.

Subjects Covered: Price Promotion, Pricing Policy, Consumer Marketing, Profitability Analysis, Retailing, Sales Promotion, Distribution Policy, Brand Equity, Trade Relations, Cookware

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Case Solution for Flare Fragrances Company, Inc: Analyzing Growth Opportunities (Brief Case)

Complete Case details are given below :

Case Name : Flare Fragrances Company, Inc: Analyzing Growth Opportunities (Brief Case)

Authors : John A. Quelch, Lisa D. Donovan

Source : HBS Brief Cases

Case ID : 4550

Discipline : Marketing

Case Length : 11 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent — and possibly separating it from the trusty “umbrella brand” that comprises Flare’s other scents; the other involves deepening Flare’s penetration into the drugstore channel. In Patterson’s view, the firm can pursue the first opportunity, the second, or both — but it must do something . In helping Patterson to assess the opportunities, the marketing team must consider a wide range of factors, including brand management, consumer demographics, and positioning and pricing issues. The case requires students to complete a quantitative assignment as part of case analysis.Key topics include product line management, product positioning, and new product launch.

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Case Solution for Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)

Complete Case details are given below :

Case Name : Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)

Authors : John A. Quelch, Patricia Girardi

Source : HBS Brief Cases

Case ID : 4217

Discipline : Marketing

Case Length : 08 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a licensing agreement with Guardian, a manufacturer of insect repellent that has developed superior repellent technology for clothing. Unlike Classic Knitwear, Guardian is a well-known and well-respected brand in its target market of outdoor enthusiasts, and Classic Knitwear wants to take advantage of this by selling the new clothing line under the Guardian brand. The partnership presents many new opportunities for Classic Knitwear along with many risks. The CEO wants a quick decision in time for the company’s upcoming investor call. The case explores challenges in product development, brand management, and consumer marketing.

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