Canada

Case Solution for Molson Canada: Social Media Marketing

Complete Case details are given below :

Case Name : Molson Canada: Social Media Marketing

Authors : Deborah Compeau, Israr Qureshi

Source : Ivey Publishing

Case ID : 908A14

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case describes Molson’s experiment with social media for creating brand awareness. It illustrates issues involved in social media marketing. Molson was faced with the challenge of how quickly the contents of social media could spread to various constituencies. There was a real danger of the situation getting out of hand if Molson did not respond quickly. The case encourages readers to ponder whether Molson’s action was the only option available and to consider what its next steps might be.

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Case Solution for Canada Goose Inc.: At a Retail Crossroads

Complete Case details are given below :

Case Name : Canada Goose Inc.: At a Retail Crossroads

Authors : June Cotte, Jesse Silvertown

Source : Ivey Publishing

Case ID : 909A12

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In June 2008, the president and owner of Canada Goose Inc. (Canada Goose), a producer of luxury sport jackets, was contemplating the future of his company. Despite recent years’ steady growth in both his company and the industry in general, the president believed that a significant opportunity existed for Canada Goose to further cement itself as a market leader for this industry. The president was intrigued by two separate offers from national retailers in Canada. Both were in the form of long-term contracts; in the past Canada Goose had used such contracts to maintain successful relationships with its many distributors. The offers were lucrative; however, the president needed to consider whether the offers aligned with the company’s current marketing strategy. Agreeing to stock its product through a national chain would be a departure from its current method of distribution through independently-owned regional retailers. Accepting either of the offers would not only potentially price these retailers out of the market but could also lead to the devaluation of the brand.

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Case Solution for LG Electronics Canada, Inc. – The Watch Phone

Complete Case details are given below :

Case Name : LG Electronics Canada, Inc. – The Watch Phone

Authors : Elizabeth M.A. Grasby, Ian Dunn

Source : Ivey Publishing

Case ID : 909A31

Discipline : Marketing

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A fourth year business student prepares for an interview as an assistant marketing manager with one of the world’s largest electronic conglomerates. To help secure the position, he develops a marketing plan for the Canadian launch of a new product. This case serves as an introduction to marketing management at the undergraduate level. Students can properly analyze this case after having been introduced to the 4 Ps (product, placement, price, promotion) and or a marketing framework. Students are required to complete the following: 1) an industry analysis, 2) a corporate size-up, 3) a consumer analysis, 4) a competitive analysis, and 5) a marketing plan design.

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Case Solution for Canada Basketball

Complete Case details are given below :

Case Name : Canada Basketball

Authors : Matthew Thomson, Tarak Saha

Source : Ivey Publishing

Case ID : 910A14

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The new chief executive officer (CEO) of Canada Basketball (CB) is looking back on a very successful 2009 – all four of the country’s national teams qualified for their respective World Championships. CB is starting to enjoy serious on-court success, but the CEO is concerned about the program’s long-term financial sustainability; he is faced with major cuts to his government funding and is seriously concerned about obtaining private sector funds in a year when both the World Cup and Winter Olympics have already accounted for so many potential sponsor dollars. He is faced with using marketing to create new and reliable revenue streams for CB to help its on-court success.

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Case Solution for Porsche Canada: Selling Winter Driving

Complete Case details are given below :

Case Name : Porsche Canada: Selling Winter Driving

Authors : Ken Mark, Dante Pirouz

Source : Ivey Publishing

Case ID : W11146

Discipline : Marketing

Case Length : 22 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Porsche Canada wants to encourage their Canadian customers to drive their cars in winter. The prize is increased sales of cars (by consumers currently unwilling to buy a Porsche only for summer driving) and winter accessories, such as snow tires. This is a three-fold challenge because Canadians generally believe that luxury vehicles should not be driven in winter due to to ice and salt; that sports cars generally performed poorly in winter conditions; and it was unwise to drive a luxury car in winter where it could be more easily scratched or damaged.

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Case Solution for Boise Automation Canada Ltd.: The Lost Order at Northern Paper

Complete Case details are given below :

Case Name : Boise Automation Canada Ltd.: The Lost Order at Northern Paper

Authors : Michael Taylor

Source : Ivey Publishing

Case ID : W12785

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A senior account manager at Boise Automation Canada Ltd. was disappointed with the news that he had just lost the $1.2 million opportunity with Northern Paper Inc. (Northern), a paper mill in Rocky Falls, Ontario.The opportunity was to design, supply and install an automated control system for Northern’s wood-chip handling system. With over 20 years experience selling automation systems in heavy industry, had he won the order, it would have easily put him over his target quota for 2011 and significantly boosted his incentive payout. Now, with less than 3 months before the end of the year, he was unlikely to meet his target for the year. The senior account manager wanted to understand what had gone wrong, and to learn from the experience, to avoid repeating it. What should he have done differently?

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Case Solution for Auditor Liability in Canada (B)

Complete Case details are given below :

Case Name : Auditor Liability in Canada (B)

Authors : Vaughan Radcliffe, Geoffrey Hewitt

Source : Ivey Publishing

Case ID : 908B05

Discipline : Finance

Case Length : 07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A savvy investor had incurred investment losses due to what she thought were false or misleading statements in the financial statements of Live Entertainment Corporation of Canada Inc. (Livent). The investor did not think she would be able to recover her losses by suing Livent. She wondered if she should consider suing the auditors who prepared the financial statements. This is a supplement to Auditor Liability in Canada (A).

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Case Solution for Auditor Liability in Canada (A)

Complete Case details are given below :

Case Name : Auditor Liability in Canada (A)

Authors : Vaughan Radcliffe, Geoffrey Hewitt

Source : Ivey Publishing

Case ID : 908B04

Discipline : Finance

Case Length : 03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A savvy investor was reviewing her investment account statements. She was angry that she had suffered losses due to the collapse of the Live Entertainment Corporation of Canada Inc. (Livent). The investor was a long time investor and prided herself on investing a portion of her income on a regular basis. She was able to read and interpret financial statements intelligently. In 1996, after reviewing Livent’s audited financial statements, the investor had decided to buy common shares in Livent. Now she asked herself what had gone wrong. Supplement Auditor Liability in Canada (B) looks at legal issues involving auditors.

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Case Solution for Canada Wide Savings, Loan and Trust Company

Complete Case details are given below :

Case Name : Canada Wide Savings, Loan and Trust Company

Authors : David C. Shaw

Source : Ivey Publishing

Case ID : W12435

Discipline : Finance

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The chief executive officer of a financial institution must decide whether or not to grant a $3 million loan to an investor in mutual funds. The financial institution makes loans of $2 for every $1 invested in mutual funds to qualified investors. The issue here is to determine whether the risks associated with this loan application justify the investment. The case involves assessing the various risks associated with the loan, including the credit risk attached to the borrower, the market risk of the planned investment program, and the currency risk of a loan in Canadian dollars and investments in foreign securities.

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