Case Analysis

Case Solution for Hung Fook Tong: From Hong Kong to China

Case Solution & Analysis for Hung Fook Tong: From Hong Kong to China by Andrew C.F. Chan, Howard Lam, Hugh Thomas, Elsie Tsui.

Complete Case details are given below :

Case Name :      Hung Fook Tong: From Hong Kong to China
Authors :           Andrew C.F. Chan, Howard Lam, Hugh Thomas, Elsie Tsui
Source :              Ivey Publishing
Case ID :           9B16A016 / W16325
Discipline :        Marketing
Case Length :    15 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2014, the general manager of the established and successful Hong Kong-based company Hung Fook Tong, which produced and sold herbal teas, wondered how his company could profitably expand to mainland China. After Hung Fook Tong’s recent initial public offering on the Hong Kong Stock Exchange, its shareholders’ equity had tripled. The initial public offering committed Hung Fook Tong to expanding its business in mainland China; however, that market posed many challenges, in part because it represented a far larger market. The general manager knew it was critical to determine a suitable and successful expansion strategy.
 
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Case Solution for Kraft Foods Canada: Targeting the Millennials

Case Solution & Analysis for Kraft Foods Canada: Targeting the Millennials by Allison Johnson, Ramasastry Chandrasekhar.

Complete Case details are given below :

Case Name :      Kraft Foods Canada: Targeting the Millennials
Authors :           Allison Johnson, Ramasastry Chandrasekhar
Source :              Ivey Publishing
Case ID :           9B16A015 / W16335
Discipline :        Marketing
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2014, Kraft Foods Canada was working on an action plan for Kraft Singles, the company’s brand of processed cheese slices. Although the product had been targeted at Canadian families for decades, Kraft Singles needed to be repositioned toward Canadian millennial moms (those born between 1980 and 2000). The company faced three dilemmas. How should Kraft Canada make the brand messaging of Kraft Singles compelling to Canadian millennial moms? What product innovations should coincide with the new messaging? How should Kraft Canada ensure that it would not alienate its traditional customer group?
 
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Case Solution for Nestle’s Maggi: Pricing and Repositioning a Recalled Product

Case Solution & Analysis for Nestle’s Maggi: Pricing and Repositioning a Recalled Product by Neeraj Pandey, Gaganpreet Singh.

Complete Case details are given below :

Case Name :      Nestle’s Maggi: Pricing and Repositioning a Recalled Product
Authors :           Neeraj Pandey, Gaganpreet Singh
Source :              Ivey Publishing
Case ID :           9B16A025 / W16344
Discipline :        Marketing
Case Length :    09 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2015, the Indian food regulatory body, the Food Safety and Standards Authority of India, declared Nestlé’s brand of noodles, Maggi, unsafe for human consumption. Tested samples showed excess levels of lead and added monosodium glutamate. To retain the trust of consumers, Nestlé recalled Maggi from all store shelves in the country. Management was then grappling with an improved re-positioning strategy to help Nestlé retain its considerable market share in India. The other issue that Nestlé needed to resolve was what role pricing would play in influencing consumer purchase decisions during the proposed product relaunch.
 
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Case Solution for Mobiado Luxury Mobile Instruments: Form over Features

Case Solution & Analysis for Mobiado Luxury Mobile Instruments: Form over Features by Margaret Osborne, Ken Kwong-Kay Wong.

Complete Case details are given below :

Case Name :      Mobiado Luxury Mobile Instruments: Form over Features
Authors :           Margaret Osborne, Ken Kwong-Kay Wong
Source :              Ivey Publishing
Case ID :           9B16A020 / W16342
Discipline :        Marketing
Case Length :    13 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2016, the founder and sole owner of Mobiado, a Canadian line of luxury mobile phones, was evaluating his company’s marketing strategy. Proud of what he had achieved and passionate about his role as designer of one of the most unique and distinctive product lines in the category, he reflected on how he might need to adjust his company’s strategies to fit current trends and to remain competitive. Could the Mobiado product line continue to succeed by offering exclusive precision-engineered mobile instruments without the latest smartphone features? Would the new breed of luxury consumers continue to value form over function?
 
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Case Solution for Paper Boat Beverage: Branding Delightful Nostalgia

Case Solution & Analysis for Paper Boat Beverage: Branding Delightful Nostalgia by Saju B., Hari Krishnan K, Joseph Jeya Anand S..

Complete Case details are given below :

Case Name :      Paper Boat Beverage: Branding Delightful Nostalgia
Authors :           Saju B., Hari Krishnan K, Joseph Jeya Anand S.
Source :              Ivey Publishing
Case ID :           9B16A022 / W16360
Discipline :        Marketing
Case Length :    15 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Hector Beverages reinvented the ethnic drinks category in the Indian market with its beverage brand Paper Boat. The brand had been successful since its launch in 2013, posting triple-digit growth in 2015. By the end of December 2015, Hector Beverages’ future seemed to be heavily dependent upon Paper Boat. With Paper Boat constituting 90 per cent of the company’s total sales, 2016 would be a critical year for Hector Beverages. Should the company add more variety to its line of products, or should it focus on a few best-selling variants? Would the Paper Boat brand remain strong despite the launch of a similar product by a major competitor? Could Hector Beverages maintain its hold on the Indian ethnic drinks market?
 
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Case Solution for Coca-Cola Goes Green: The Launch of Coke Life

Case Solution & Analysis for Coca-Cola Goes Green: The Launch of Coke Life by Matthias Koch.

Complete Case details are given below :

Case Name :      Coca-Cola Goes Green: The Launch of Coke Life
Authors :           Matthias Koch
Source :              Ivey Publishing
Case ID :           9B16A018 / W16333
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2013, The Coca-Cola Company (TCCC) launched Coke Life, a naturally sweetened but sugar-reduced carbonated soft drink. Coke Life complemented TCCC’s established product line consisting of Coca-Cola Classic, Diet Coke, and Coke Zero. Coke Life substituted a portion of the sugar component with stevia leaf extract and contained 35 per cent less sugar than Coca-Cola Classic. TCCC claimed that “Coke Life is for adults looking for a great tasting Coke but [one with] fewer kilojoules and [that is] sweetened from natural sources.” Affected by governmental interventions, such as the implementation of special taxes and warning labels, the consumption of soft drinks had slowed down significantly, which had caused leading soft drink manufacturers to introduce “green” product modifications of their traditional beverages. When TCCC launched Coke Life, the market for carbonated soft drinks was highly competitive and was shrinking in part due to concerns over soft drinks contributing to obesity and type 2 diabetes. Was Coke Life likely to be successful? Or was it simply a “greenwashed” product in a highly segmented market?
 
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Case Solution for WestJet: A New Social Media Strategy

Case Solution & Analysis for WestJet: A New Social Media Strategy by Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong.

Complete Case details are given below :

Case Name :      WestJet: A New Social Media Strategy
Authors :           Derrick Neufeld, Faizal Jiwani, Sarah Hardy, Peter Tong
Source :              Ivey Publishing
Case ID :           9B16E019 / W16363
Discipline :        Marketing
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In October 2015, WestJet, Canada’s second largest airline, needed to expand its social media presence. The vice-president of marketing and communications and the manager of social media were excited about the prospects of continuing to grow their customer base and reach even more guests through social media. WestJet had developed a highly successful approach to managing social media, and now the two executives were faced with two new possible social platforms: Snapchat and Pinterest. With an economy in decline and a flat marketing budget for 2016, they had a decision to make. Should the company pursue either of these platforms for the coming year, and if so, how? Which one would be best for the growth and evolution of WestJet’s social media presence?
 
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Case Solution for Vibrance Kegel Device: Capturing Mindshare

Case Solution & Analysis for Vibrance Kegel Device: Capturing Mindshare by Doreen Kum.

Complete Case details are given below :

Case Name :      Vibrance Kegel Device: Capturing Mindshare
Authors :           Doreen Kum
Source :              Ivey Publishing
Case ID :           9B16A021 / W16387
Discipline :        Marketing
Case Length :    14 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
The Vibrance Kegel Device (VKD) was an intra-vaginal device that helped women correctly identify and strengthen their pelvic floor muscles to prevent and improve health issues related to urinary incontinence, back pain, and sexual dysfunction. The VKD was owned and marketed by Bioinfinity, a three-person, start-up company based in Malaysia. Despite being an innovative and award-winning product, its marketing strategy was challenging as its target market was Malaysian women, the majority of whom were conservative and uncomfortable with discussing these types of medical issues. As a result, educating women and developing product awareness had been a struggle. Bioinfinity’s market development director needed to think of ways to grow the business. He was also contemplating whether the VKD was ready to compete in established markets such as Australia, the United States, and the United Kingdom.
 
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Case Solution for Jabong.com: Balancing the Demands of Customers and Suppliers

Case Solution & Analysis for Jabong.com: Balancing the Demands of Customers and Suppliers by Jaydeep Mukherjee, Punit Bhardwaj.

Complete Case details are given below :

Case Name :      Jabong.com: Balancing the Demands of Customers and Suppliers
Authors :           Jaydeep Mukherjee, Punit Bhardwaj
Source :              Ivey Publishing
Case ID :           9B16A028 / W16394
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Jade eServices Pvt. Limited (Jabong), an e-retailer of fashion products in India, regularly had to balance conflicting expectations from its supplier brands and consumers. The discounts that e-retailers had to offer to consumers to generate sufficient sales resulted in brand dilution, which compelled these brands to avoid the online channel. After allowing large discounts on Jabong’s website for two years, Puma, a major international sports shoe brand, decided to stop discounting product lines that were contributing to 14 per cent of Jabong’s footwear sales. Puma products helped to attract new customers, and Puma’s decision had the potential to affect the commercial terms offered by other footwear brands, which would have even more impact on Jabong. Jabong’s director of sports apparel knew that he was unlikely to meet the required growth figures without discounts on Puma’s products. He needed a new strategy to compensate for Puma’s withdrawal of discounting options, and he needed it immediately.
 
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Case Solution for Reckitt Benckiser: Developing a New Laundry-Care Category in India

Case Solution & Analysis for Reckitt Benckiser: Developing a New Laundry-Care Category in India by Sandeep Puri, Ankit Kaushik, Kartikeya Kachhwal.

Complete Case details are given below :

Case Name :      Reckitt Benckiser: Developing a New Laundry-Care Category in India
Authors :           Sandeep Puri, Ankit Kaushik, Kartikeya Kachhwal
Source :              Ivey Publishing
Case ID :           9B16A026 / W16421
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Reckitt Benckiser was the world’s largest manufacturer of household products and a major marketer of health-care and personal-care products. The company was at a threshold of opportunities provided by a growing market of Indian consumers who were becoming health conscious and buying antibacterial products to make their homes germ-free. At a time when more and more Indians were looking for antibacterial products to protect their health, the company wondered if it should launch an antibacterial laundry detergent powder as part of its brand expansion strategy. Would the company benefit from a first-mover advantage by launching the first antibacterial laundry detergent in India? If the company were to consider entering this market, what strategic and branding objectives should it adopt? Should this new detergent be an extension of the company’s famous Dettol brand or a new brand name?
 
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