Case

Case Solution for Eat2Eat.com

Complete Case details are given below :

Case Name :      Eat2Eat.com
Authors :           Kenneth G. Hardy, Nigel Goodwin
Source :             Ivey Publishing
Case ID :            906A18
Discipline :        Entrepreneurship
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Eat2Eat.com was an Internet-based restaurant reservation service covering a dozen cities in the Asia Pacific region. The principal business of Singapore-based Eat2Eat Pte Ltd., it was launched in 2000 by an entrepreneur and former investment banker with US$1 million of his own capital. He quickly established the capabilities and business model, but after five years the registered user base remained relatively small at about 12,000. He thought the next step for the company was to expand that user base and hoped that the company could change the way people made plans to eat out. Resources–specifically, time and money–were limited, so any promotional efforts would have to be innovative and efficient. Focuses on entrepreneurial marketing with sub-themes of financing and small enterprise management as it tells the story of an entrepreneur who had an idea and enough money to launch it, but then struggled to achieve adequate scale.
 
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Case Solution for MedMira Laboratories: The U.S. OTC Decision

Complete Case details are given below :

Case Name :      MedMira Laboratories: The U.S. OTC Decision
Authors :           Melissa Whellams, Julia Sagebien
Source :             Ivey Publishing
Case ID :            906A24
Discipline :        Entrepreneurship
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In December 2005, the vice-president of global sales and marketing for MedMira Laboratories in Halifax, Nova Scotia, has to decide whether to enter the over-the-counter (OTC) HIV testing market in the United States, if the company receives approval from the U.S. Food and Drug Administration. Entry into this market could potentially open the door to OTC sales of other infectious disease tests that MedMira could develop with its current technology. Not entering the market could result in shareholder disapproval and a significant missed opportunity. With the exception of China, the majority of the company’s tests have been sold to hospitals and laboratories, therefore, U.S. OTC sales would require the development of new marketing and distribution expertise. It would also be a very expensive undertaking for such a small company with accumulated losses. If MedMira decides to enter the market, the vice-president of global sales and marketing would need to determine whether to go it alone or partner with Home Access Health Corporation, a Chicago-based company, which has the only FDA-approved at-home test system on market. There are also a number of ethical concerns surrounding at-home testing that would need to be addressed.
 
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Case Solution for Elite Personal Training

Complete Case details are given below :

Case Name :      Elite Personal Training
Authors :           Elizabeth M.A. Grasby, Nina Gupta
Source :             Ivey Publishing
Case ID :            907N05
Discipline :        Entrepreneurship
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Analysis the marketing, operating and financial aspects of a personal fitness training centre to be located in London, Ontario, to determine an appropriate pricing and promotion strategy and the resulting projected financial success of the venture. Need to develop cash budgets based on their assessment of the information provided. The analysis points to the financial uncertainty for a start-up company without hands-on experience from past years of operation.
 
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Case Solution for Career Choice of Ms. Linlin Chen

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Case Name :      Career Choice of Ms. Linlin Chen
Authors :           Fernando Olivera, Bin Zhao
Source :             Ivey Publishing
Case ID :            907C15
Discipline :        Entrepreneurship
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Linlin Chen, a sales manager at Allnation Import and Export Co. Ltd., is in her office looking at the revenue reports for her sales in the past three months. Her numbers are very good, and she knows she is about to be rewarded with a promotion and the opportunity to become a shareholder in the company. Chen has been thinking about becoming an entrepreneur for some time. As she weighs the risks and the opportunities, she realizes that she needs to make a decision within nine days, when she will be asked to become a shareholder in the company.
 
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Case Solution for Statements Media

Complete Case details are given below :

Case Name :      Statements Media
Authors :           Elizabeth M.A. Grasby, Andrew Smith
Source :             Ivey Publishing
Case ID :            907B02
Discipline :        Entrepreneurship
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Two young entrepreneurs are considering forming a business that provides new and innovative forms of advertising. Students are required to evaluate the venture, including whether the available financing is sufficient or if additional financing will be needed. Students are required to perform both a qualitative and quantitative analysis of the proposed business. Qualitatively, students must evaluate the partners’ relevant capabilities as well as the business concept itself for potential success. Quantitatively, students must prepare a projected cash budget and projected financial statements for the first year of operations to gain a better understanding of the operation’s cash needs and potential for financial success. This quantitative analysis will also provide students with answers to the partners’ ability to make withdrawals from the business, the need for financing and the level of additional financing required, if any.
 
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Case Solution for NeoGenius Co., Ltd.

Complete Case details are given below :

Case Name :      NeoGenius Co., Ltd.
Authors :           Dominic S.K. Lim, Eric A. Morse
Source :             Ivey Publishing
Case ID :            907M11
Discipline :        Entrepreneurship
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
NeoGenius Co., Ltd. (NeoGenius) is an early stage entrepreneurial venture based in South Korea. Founded in February 2000, NeoGenius provides a wide range of business to business (B2B) e-business software and related services. The company’s chief executive officer must decide among several options including growth and exit. Students will analyze different growth options that entrepreneurs commonly face, as well as an entrepreneur’s decision-making process.
 
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Case Solution for Eagle Services Asia

Complete Case details are given below :

Case Name :      Eagle Services Asia
Authors :           Edward D. Arnheiter
Source :             Ivey Publishing
Case ID :            907D19
Discipline :        Entrepreneurship
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case study chronicles the creation and transformation of a Singaporean joint venture, Eagle Services Asia (ESA). The case describes some early start-up problems, including a forced shutdown by the Civilian Aviation Authority of Singapore (CAAS). The resulting shakeup of the ESA management team provides a fresh start and an opportunity to reinvigorate the company using lean management principles. Managerial decisions play a key role in ESA’s success, together with the discipline and training of the workforce. Students will gain an understanding of cultural difficulties associated with international joint ventures, and learn fundamental aspects of lean management including how to create and sustain a lean culture. The case also provides insight into the worldwide aircraft engine business, the engine overhaul process and cultural barriers that may arise when managing operations in foreign countries.
 
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Case Solution for Williams Coffee Pub: The Franchising Opportunity

Complete Case details are given below :

Case Name :      Williams Coffee Pub: The Franchising Opportunity
Authors :           Gregory S. Zaric, Hui Zhang
Source :             Ivey Publishing
Case ID :            907E20
Discipline :        Entrepreneurship
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An entrepreneur is looking for business opportunities since she immigrated to London, Ontario. She has come across a franchising opportunity with Williams Coffee Pub (WCP). The promotional material for WCP indicates that annual sales for a typical restaurant can be up to $1,700,000 with a profit margin of 17.5 per cent. This business opportunity seems very attractive, however, she must do some additional investigation. The purpose of this case is for students to build a spreadsheet-based cash flow model and to use the model to perform basic sensitivity or “What if?” analysis.
 
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Case Solution for Flex Industries Limited

Complete Case details are given below :

Case Name :      Flex Industries Limited
Authors :           Mohammed Akbar, Anurag Mishra
Source :             Ivey Publishing
Case ID :            907M76
Discipline :        Entrepreneurship
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On November 8, 2001, the entrepreneurial owner of Flex Industries, a leading Indian firm in the flexible packaging industry, was accused of bribing the central excise commissioner in a case of evasion of excise duties. Excise duty is levied under the federal structure of the Indian taxation system on the production and manufacture of goods. Excise duty liability arises immediately on the movement of goods from the plant gate. Evasion of excise duty is a cognizable offence and carries severe penalties that can adversely affect the management of the company. The owner of Flex Industries, was an experienced professional recognized for his important contribution in revolutionizing the flexible packaging industry in India. However, the incident dented his long-standing record. Meanwhile, other controversies surfaced while the case was under disposition in the courts. The ensuing period gave an impression that there were other suspect events related to its governance that Flex Industries could have done without. However, the final verdict announced by the courts found the owner not guilty. The events were significant in the evolution of Flex Industries, which was strongly positioned in the flexible packaging industry. However, the market reaction to the news of the arrest of Flex Industries’ owner was very different from the news of his exoneration. This case demonstrates the impact of market disciplining forces and the premium stockholder’s place on good governance.
 
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Case Solution for Swimming in the Virtual Community Pool with PlentyofFish

Complete Case details are given below :

Case Name :      Swimming in the Virtual Community Pool with PlentyofFish
Authors :           Michael Parent, Wilfred Cheung, Chris Ellison, Prathena Kumar, Jeremy Kyle, Stacey Morrison
Source :             Ivey Publishing
Case ID :            908M15
Discipline :        Entrepreneurship
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
PlentyofFish.com is the world’s most profitable website on a per capita basis, the 96th most popular website in terms of page views, and the most popular online dating site in existence. Remarkably, it is managed by its owner and founder and only one other employee. It is a free dating site that generates $10 million in ad revenues per year, and a profit to the owner in excess of $9 million. The case describes PlentyofFish.com’s stellar growth in the face of stringent competition, and asks to consider whether it is sustainable.
 
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