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Case Solution for McDonald’s and the Hotel Industry

Complete Case details are given below :

Case Name : McDonald’s and the Hotel Industry

Authors : Mark Vandenbosch, Ken Mark

Source : Ivey Publishing

Case ID : 902A21

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

McDonald’s, one of the world’s strongest and most recognizable brands, intends to extend its “world’s best quick service restaurant experience” brand into the hotel industry by launching a hotel in Illinois. An industry observer examines the hotel venture’s positioning options and the McDonald’s brand extension into a different product class.

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Case Solution for Logitech: Launching a Digital Pen

Complete Case details are given below :

Case Name : Logitech: Launching a Digital Pen

Authors : Mark Vandenbosch, Ken Mark

Source : Ivey Publishing

Case ID : 903A02

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Logitech is an international company that designs and manufactures computer peripheral products. The retail pointing devices unit director is thinking about the development of the next generation of his device, the Logitech io digital pen. With less than two months until launch time, the director is still unsure which features are valuable to potential users, who these potential users are, and for which applications the digital pen can be used.

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Case Solution for Microsoft Canada: Marketing Xbox

Complete Case details are given below :

Case Name : Microsoft Canada: Marketing Xbox

Authors : Michael R. Pearce, Tanya Mark

Source : Ivey Publishing

Case ID : 903A23

Discipline : Marketing

Case Length : 31 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The group product manager for Xbox Canada was working on his marketing plan for the product’s second year in the Canadian market. Xbox is a video game console and trailed Sony’s PlayStation 2 in the marketplace. The group product manager must present his plan at the Microsoft Global Briefing. With such a turbulent and fickle gaming market, he wondered what he might do as an encore to the Xbox launch program.

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Case Solution for Levi Strauss Canada Holding an Ember: The GWG (R) Brand

Complete Case details are given below :

Case Name : Levi Strauss Canada Holding an Ember: The GWG (R) Brand

Authors : Michael R. Pearce, Ken Mark, Jordan Mitchell

Source : Ivey Publishing

Case ID : 904A07

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The director of marketing for Levi Strauss Canada needs to decide the fate of the GWG brand, a fallen giant in the Canadian jeans market. For the last three years, GWG has been licensed to a small manufacturer, who has failed to meet the requirements in the license agreement. Although the director wants to use some of the latent brand equity in GWG, Levi’s and Dockers brands come first and she cannot divert marketing dollars toward the brand’s revival. Also, she must be careful to manage her small but powerful portfolio of brands in the five main channels without cannibalizing the already declining volumes of the Levi’s brand.

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Case Solution for Microsoft Canada: Sales & Product Management Working Together

Complete Case details are given below :

Case Name : Microsoft Canada: Sales & Product Management Working Together

Authors : Donald Barclay, Ken Mark

Source : Ivey Publishing

Case ID : 905A15

Discipline : Marketing

Case Length : 04 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Due to differences in incentive compensation, work experience, and objectives, sales and marketing, in many organizations often clash. At Microsoft Canada, the national sales manager, Home & Entertainment Division and the group product manager for PC marketing are considering investing a recurring $1 million a year – 10 per cent of their combined promotional budget – to produce and maintain a consumer-focused website, “Microsoft Home Magazine.” This proposed investment comes at a time where sales growth is slowing in the firm’s PC business. As a surprising twist for students, this case is unique in the sense that it highlights an example where sales and marketing work together to achieve a common goal.

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Case Solution for Capital One: Launching a Mass Media Campaign

Complete Case details are given below :

Case Name : Capital One: Launching a Mass Media Campaign

Authors : Robert J. Fisher, Ken Mark

Source : Ivey Publishing

Case ID : 906A05

Discipline : Marketing

Case Length : 20 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Senior Brand Manager for Capital One Canada is developing the firm’s strategy for its first mass media advertising campaign there. He had been provided with a menu of U.S. and U.K. advertisements–with test results for each–which he can adapt for a Canadian audience. The key decisions the Senior Brand Manager faces includes which customer segment to focus on, what value proposition to signal to this segment, what advertisements should be used to deliver these messages, and what customization efforts are necessary. He has a presentation to Capital One’s senior management team and needs to back up his recommendations with numbers and logic.

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Case Solution for Sunripe Marketplace: A Private Label Strategy

Complete Case details are given below :

Case Name : Sunripe Marketplace: A Private Label Strategy

Authors : Kyle Murray, Ken Mark

Source : Ivey Publishing

Case ID : 907A03

Discipline : Marketing

Case Length : 09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The founder/owner of Sunripe Marketplace (Sunripe) is thinking about the stores’ product offerings. He has two fresh produce-focused stores and a unique set of distribution and store-level systems that differentiate Sunripe from other supermarkets. Being a small retailer allows the owner to only choose the best and freshest products for his two stores. His stores have several private labels that customers like. Sunripe’s owner must now consider how to improve the marketing of these private labels.

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Case Solution for Porsche Canada: Selling Winter Driving

Complete Case details are given below :

Case Name : Porsche Canada: Selling Winter Driving

Authors : Ken Mark, Dante Pirouz

Source : Ivey Publishing

Case ID : W11146

Discipline : Marketing

Case Length : 22 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Porsche Canada wants to encourage their Canadian customers to drive their cars in winter. The prize is increased sales of cars (by consumers currently unwilling to buy a Porsche only for summer driving) and winter accessories, such as snow tires. This is a three-fold challenge because Canadians generally believe that luxury vehicles should not be driven in winter due to to ice and salt; that sports cars generally performed poorly in winter conditions; and it was unwise to drive a luxury car in winter where it could be more easily scratched or damaged.

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Case Solution for Sushilicious: Standing Out in a Crowded Field

Complete Case details are given below :

Case Name : Sushilicious: Standing Out in a Crowded Field

Authors : Dante Pirouz, Raymond Pirouz, Ken Mark

Source : Ivey Publishing

Case ID : W11357

Discipline : Marketing

Case Length : 19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The founder of Sushilicious, a new restaurant in California, was thinking about how to make his second year in the business even more successful. His objective is to grow the current base for his restaurant with a limited marketing budget. The founder has had success building his first restaurant using a combination of social media tools and now wonders how he can build upon his current communication strategy.

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Case Solution for FLYHT: Crossing the Chasm

Complete Case details are given below :

Case Name : FLYHT: Crossing the Chasm

Authors : Brian Anderson, Ken Mark

Source : Ivey Publishing

Case ID : W12075

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

AeroMechanical Services, Ltd. has a superior aircraft-monitoring product, FLYHT, which is significantly more advanced than the typical flight data recorder used by airlines. It can be easily installed and provides a wide range of real-time information that could be critical for airlines looking to reduce costs and improve safety. Yet it continues to struggle to get its solution adopted by major airlines. The vice president of business development for AeroMechanical is looking for a way to “cross the chasm” to expand sales from the early-adopter market to the major carriers.

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