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Case Solution for Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

Complete Case details are given below :

Case Name : Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

Authors : John A. Quelch, Heather Beckham

Source : HBS Brief Cases

Case ID : 4127

Discipline : Marketing

Case Length : 12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Reliance Baking Soda is Stewart Corporation’s oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand’s apparent “cash cow” role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.

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Case Solution for Manchester Products: A Brand Transition Challenge

Complete Case details are given below :

Case Name : Manchester Products: A Brand Transition Challenge

Authors : John A. Quelch, Heather Beckham

Source : HBS Brief Cases

Case ID : 4043

Discipline : Marketing

Case Length : 11 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan’s Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household furniture. A key factor in the value of PLFD has been the name of the company founder — arguably the premiere name in high-end fashion and accessories, and a true lifestyle brand. However, Manchester has acquired rights to use the Paul Logan brand name for only three years. Jason Adams, VP of Marketing for Manchester, is responsible for designing a plan to transition the brand from the Paul Logan name to Manchester. He must develop the optimal timing and sequencing of the brand transition, assess the implications, and establish the appropriate mix of advertising and promotion programs to support the transition.

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Case Solution for Culinarian Cookware: Pondering Price Promotion

Complete Case details are given below :

Case Name : Culinarian Cookware: Pondering Price Promotion

Authors : John A. Quelch, Heather Beckham

Source : HBS Brief Cases

Case ID : 4057

Discipline : Marketing

Case Length : 10 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company’s premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price promotions were unnecessary, potentially damaging to the brand image, and possibly encouraged retailer hoarding; Brown believed the promotions strengthened trade support, improved brand awareness, and stimulated sales from both new and existing customers. The issue was complicated by a consultant’s study of the firm’s 2004 price promotions which concluded that these promotions had a negative impact on profits. Janus trusted the results, but Brown, believing the study assumptions were flawed and required further analysis, suspected the promotions had actually produced positive results. The pressing decision is whether to run a price promotion in 2007 and, if so, to determine what merchandise to promote and on what terms. The broader issue is what strategy Culinarian should pursue to achieve sales growth goals, and what role, if any, price promotion should play.

Subjects Covered: Price Promotion, Pricing Policy, Consumer Marketing, Profitability Analysis, Retailing, Sales Promotion, Distribution Policy, Brand Equity, Trade Relations, Cookware

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Case Solution for Flare Fragrances Company, Inc: Analyzing Growth Opportunities (Brief Case)

Complete Case details are given below :

Case Name : Flare Fragrances Company, Inc: Analyzing Growth Opportunities (Brief Case)

Authors : John A. Quelch, Lisa D. Donovan

Source : HBS Brief Cases

Case ID : 4550

Discipline : Marketing

Case Length : 11 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent — and possibly separating it from the trusty “umbrella brand” that comprises Flare’s other scents; the other involves deepening Flare’s penetration into the drugstore channel. In Patterson’s view, the firm can pursue the first opportunity, the second, or both — but it must do something . In helping Patterson to assess the opportunities, the marketing team must consider a wide range of factors, including brand management, consumer demographics, and positioning and pricing issues. The case requires students to complete a quantitative assignment as part of case analysis.Key topics include product line management, product positioning, and new product launch.

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Case Solution for Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)

Complete Case details are given below :

Case Name : Classic Knitwear and Guardian: A Perfect Fit? (Brief Case)

Authors : John A. Quelch, Patricia Girardi

Source : HBS Brief Cases

Case ID : 4217

Discipline : Marketing

Case Length : 08 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Classic Knitwear manufactures and distributes casual apparel, either unbranded or under a private-label brand name. Partly because Classic has no brand recognition with consumers, gross margins are low. To improve margins, the company considers partnering via a licensing agreement with Guardian, a manufacturer of insect repellent that has developed superior repellent technology for clothing. Unlike Classic Knitwear, Guardian is a well-known and well-respected brand in its target market of outdoor enthusiasts, and Classic Knitwear wants to take advantage of this by selling the new clothing line under the Guardian brand. The partnership presents many new opportunities for Classic Knitwear along with many risks. The CEO wants a quick decision in time for the company’s upcoming investor call. The case explores challenges in product development, brand management, and consumer marketing.

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Case Solution for Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

Complete Case details are given below :

Case Name : Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

Authors : John A. Quelch, Diane Badame

Source : HBS Brief Cases

Case ID : 914501

Discipline : Marketing

Case Length : 12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is the first time Montreaux USA, an offshoot of a Swiss confectioner, has created a product specifically for U.S. chocolate consumers. The case explains the steps Torres and her NPD team have completed and describes the decisions that lie ahead, a few months in advance of the anticipated launch. A challenging situation is intensified by a competitor also having tested a dark-chocolate-with-fruit product that was likely to be introduced into the U.S. marketplace in the near future. Students must perform a quantitative analysis as part of their work.

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Case Solution for Brannigan Foods: Strategic Marketing Planning

Complete Case details are given below :

Case Name : Brannigan Foods: Strategic Marketing Planning

Authors : John A. Quelch, James Kindley

Source : HBS Brief Cases

Case ID : 913545

Discipline : Marketing

Case Length : 12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The soup division at Brannigan Foods contributes over 40% of the firm’s revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant’s analysis of the soup industry and recommend a turnaround strategy. Each manager presents a different plan, from investing in core market segments and products to acquiring new product lines and customers. Students must perform a quantitative analysis of each proposal while considering the feasibility and risks associated with each option before making a final recommendation.

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Case Solution for CleanSpritz

Complete Case details are given below :

Case Name : CleanSpritz

Authors : John A. Quelch, Alisa Zalosh

Source : HBS Brief Cases

Case ID : 914537

Discipline : Marketing

Case Length : 15 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Sales of CleanSpritz all-purpose cleaning spray have been steadily declining for the past five years, and management believes the decline correlates to a growing environmental concern among U.S. consumers. CleanSpritz’s management is considering several options to address the environmental concerns in hopes of reversing the decline in revenue: re-launching the current product; adding a new product that includes stronger concentrate in a recyclable pouch; adding a new stronger concentrate in a dissolvable packet; or keeping the business status-quo. Students must present their recommendations for the most effective strategy, keeping in mind the potential risks of each alternative. Students learn to demonstrate the importance of packaging in the marketing mix, analyze the costs and benefits of being a first mover, and learn about the decision-making process for a product extension that represents a creative attempt to rejuvenate a mature brand. This case can be used in courses on marketing management, product management or new product development, or marketing and social responsibility.

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Case Solution for Crescent Pure

Complete Case details are given below :

Case Name : Crescent Pure

Authors : John A. Quelch, Alisa Zalosh

Source : HBS Brief Cases

Case ID : 915539

Discipline : Marketing

Case Length : 12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Executives from Portland Drake Beverages (PDB) are meeting to determine the appropriate product positioning and advertising campaign for the launch of Crescent Pure, a specialty organic beverage. They have 3 options for positioning: should Crescent Pure be positioned as an energy drink, a sports drink, or should it adopt broader positioning as an “organic health and wellness” beverage? Students studying this case explore customer segmentation, product differentiation analysis, and the evaluation of perceptual maps as a market research technique.

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Case Solution for Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug

Complete Case details are given below :

Case Name : Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug

Authors : John A. Quelch, Heather Beckham

Source : HBS Brief Cases

Case ID : 4183

Discipline : Marketing

Case Length : 08 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. First, she must select the optimal packaging size for the drug which typically requires a 12-week course of treatment. Next, she must determine the appropriate pricing. Since most insurance companies do not cover weight-loss medications, price has a direct impact on the sales forecast. To establish the initial demand forecast, Printup considers three approaches based on different assumptions. Her final recommendations must consider long term profitability and meet the company’s desired return on investment.

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