Solution

Case Solution for Pequignet: The Face of the Renaissance of French Haute Horlogerie

Complete Case details are given below :

Case Name :      Pequignet: The Face of the Renaissance of French Haute Horlogerie
Authors :           Ken Kwong-Kay Wong
Source :             Ivey Publishing
Case ID :           W15172
Discipline :        Marketing
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
For French watchmaker Pequignet, its return to the annual luxury watch and jewelry show, Baselworld, signaled a new page in the company’s 40-year history. As the only “haute horlogerie” manufacturer in France since the quartz crisis in the 1970s, Pequignet had caught the attention of both the media and the watch collector community, despite going through receivership and a change of ownership. In addition to showcasing its Calibre Royal collection, Pequignet presented a new line of entry-level watches. Should the company invest further in its manufacturing processes to make high-end mechanical watches, as it had in the past? Or should it focus on producing more affordable, accessible products, as with its most recent collection? As an independent atelier, Pequignet had to address these questions in order to succeed in the highly competitive global watch market.
 
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Case Solution for Superb Trucks LP: How to Conduct a Field Experiment

Complete Case details are given below :

Case Name :      Superb Trucks LP: How to Conduct a Field Experiment
Authors :           Mansur Khamitov, Jodie Whelan, Matthew Thomson
Source :             Ivey Publishing
Case ID :           W15186
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In August 2013, the research director of Superb Trucks LP, a large Ontario-based trucking transportation company, is expected to prepare a recommendation to top management on how to improve the efficiency of the company’s trucks. He had made a decision that an innovative fuel additive might serve this purpose and subsequently conducted two studies to assess its effectiveness. What considerations should be made when designing such a field experiment? How can these considerations affect interpretation of study findings and inform business decisions?
 
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Case Solution for Malaysia Airlines: The Marketing Challenge after MH370 and MH17

Complete Case details are given below :

Case Name :      Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Authors :           Neeraj Pandey, Gaganpreet Singh
Source :             Ivey Publishing
Case ID :           W15214
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviation industry when these incidents shocked the world. The disasters greatly impacted customer confidence, as reflected in the company’s declining booking rates and stock prices. With its reputation severely damaged, MAS was faced with many hard-hitting questions from various stakeholders about the airline’s prospects. Many felt there was a need to transform the entire business model. The top executives pondered various options, including rebranding the airline, a new discounted pricing structure to build volume, a private equity infusion, a merger and filing for bankruptcy. Each option would have to be considered very carefully, as the changes made to the business would decide the future of MAS.
 
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Case Solution for Kingfisher Airlines Ltd.: Debt Restructuring

Complete Case details are given below :

Case Name :      Kingfisher Airlines Ltd.: Debt Restructuring
Authors :           Durga Prasad, Kulbir Singh, S.R. Vishwanath
Source :             Ivey Publishing
Case ID :           W15188
Discipline :        Finance
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Kingfisher Airlines, a leading airline company in India, had incurred substantial losses and its net worth had been eroded. This news was widely covered by Indian and international press. Analysts and media were of the opinion that Kingfisher needed equity infusion to steer it through the distress. Because of its financial difficulties, the company’s stock was trading at near historic lows and its equity value was, in fact, negative. Yet company management was emphatic that Kingfisher was on the road to recovery although it was negotiating a second debt restructuring with banks. Would this restructuring prove more successful than the last? Could anything save Kingfisher from this dire financial situation?
 
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Case Solution for Loblaw Companies Limited – Acquiring Shoppers Drug Mart

Complete Case details are given below :

Case Name :      Loblaw Companies Limited – Acquiring Shoppers Drug Mart
Authors :           James E. Hatch, Gina Kalboneh
Source :             Ivey Publishing
Case ID :           W15156
Discipline :        Finance
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The equity analyst for a large investment bank is in the process of evaluating a potential takeover of Shoppers Drug Mart, Canada’s largest drugstore retailer, by Loblaw Companies Limited, Canada’s largest grocery retailer. Rumours of the takeover have been circulating for some time, and the analyst wants to provide her buy-side clients with both her comments on the proposed transaction and her assessment of a reasonable offering price.
 
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Case Solution for Northern Rush

Complete Case details are given below :

Case Name :      Northern Rush
Authors :           Elizabeth M.A. Grasby, Gregory Critchley
Source :             Ivey Publishing
Case ID :           W15176
Discipline :        Accounting
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A university instructor mulls over the idea of partnering with six of his students to start a new business that would provide all-in-one starter kits for first-year university or college students moving into residences across Canada. To help with his decision-making process, the instructor wants to evaluate the product and the group’s marketing strategy; he also wants to project the new venture’s financial performance for the first three years of operations.
 
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Case Solution for Domus Developments: To Build or Not to Build?

Complete Case details are given below :

Case Name :      Domus Developments: To Build or Not to Build?
Authors :           Elizabeth M.A. Grasby, Erica Furgiuele
Source :             Ivey Publishing
Case ID :           W15174
Discipline :        Accounting
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The project manager at a development company is contemplating the future of the firm’s next innovative development project, which had originally been conceptualized in 2008, but for various reasons, had not yet come to fruition. The project manager wants to evaluate the venture from a financial viewpoint, including the company’s ongoing cash position should the company go ahead with the building process; he also wants to assess other relevant qualitative considerations. Alternatively, the company could sell the land, which has appreciated considerably in value. All decisions would take into account the company’s goals and reputation in the industry.
 
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Case Solution for Ethiopia: An Emerging Market Opportunity?

Complete Case details are given below :

Case Name :      Ethiopia: An Emerging Market Opportunity?
Authors :           John A. Quelch, Sunru Yong
Source :             HBS Brief Cases
Case ID :           915501
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Ethiopia: An Emerging Market Opportunity? case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo, and MedCo, must decide whether and how to enter the Ethiopian market. Students are asked to make a recommendation for each company based on the attractiveness of the market, the factors that matter most for success, and an assessment of how this applies to the companies.
 
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Case Solution for By-the-Sea Biscuit Company: A Decision in New Venture Analysis

Complete Case details are given below :

Case Name :      By-the-Sea Biscuit Company: A Decision in New Venture Analysis
Authors :           Sherry Finney
Source :             North American Case Research Association (NACRA)
Case ID :           NA0361
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Paul Finney and Pat Jobe, long-time friends and future business partners, are proposing the establishment of a frozen biscuit manufacturing operation in the now defunct Clearwater Seafood plant in North Sydney, Nova Scotia. Cape Breton Innovation and Research Council (CBIRC), a private corporation, had recently assumed ownership of the plant and wanted to expand and develop local business by creating an incubator within the facility. Finney and Jobe presented a business proposal to CBIRC in August 2006 and the organization was very excited and believed the idea had promise. Finney and Jobe, although convinced of the merits of the product concept, still had some questions that needed answering before they could make a final assessment on the feasibility of the business. Both were employed full-time and the decision to leave their jobs to pursue this business was not a decision that could be made lightly. The case includes detail on the market structure and demand within the bakery/frozen dough industry. Additionally, the proposed marketing mix, selected target markets, and production/operation plans are covered in depth. Finney and Jobe now need to sift through the information and make a decision on the market size and sales potential for By-the-Sea Biscuit Company. The immediate task facing Finney and Jobe is to determine the sales potential for By-the-Sea Biscuit Company. Based on the projected sales and expenses, the partners must also make an assessment on the feasibility of the business.
 
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Case Solution for 401 Games

Complete Case details are given below :

Case Name :      401 Games
Authors :           Eric Dolansky
Source :             North American Case Research Association (NACRA)
Case ID :           NA0363
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
John Park, the owner of 401 Games in Toronto, was wondering where to take his store in the future. One of his product lines, board games, was in the midst of a massive expansion and he was at the forefront in the Toronto market. This provided many opportunities for him to explore. He could expand into online sales, as had most of his competitors. As for his bricks-and-mortar store, he would have the opportunity in the next year to rent out additional space as the second and third floors of his current building would become available. Were he to rent out that space, he thought he would open a board-game café. Another option open to him was to open more stores in other parts of Toronto, or other cities entirely. In addition to overall strategic options, he also had decisions to make about product, promotion and price.
 
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