Thornhill

Case Solution for NEWAD: The Digital Signage Opportunity
Complete Case details are given below :
Case Name :      NEWAD: The Digital Signage Opportunity
Authors :           Stewart Thornhill, Ken Mark, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            906M87
Discipline :        General Management
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founder of NEWAD, a media company, is considering expanding the company’s scope of operations from traditional place-based postcard and board advertising to digital signage. Digital signage offers the opportunity to expand NEWAD’s business. However, the co-founder wondered about the high fixed costs of entering this type of advertising business and how much the company would have to charge to turn a profit.
 
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Case Solution for NEWAD: Is Nightlife Magazine in Montreal a Good Fit?
Complete Case details are given below :
Case Name :      NEWAD: Is Nightlife Magazine in Montreal a Good Fit?
Authors :           Stewart Thornhill, Ken Mark, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            906M86
Discipline :        General Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founder of NEWAD, a media company, is considering acquiring Montreal’s NIGHTLIFE Magazine. The magazine is distributed free once per month at trendy restaurants, bars, clubs and cutting-edge fashion stores. The co-founder is interested in expanding the business but is unsure if buying an urban magazine would be a good addition to the company’s advertising offerings. This acquisition would require NEWAD to assume debt and the operating losses of the magazine.
 
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Case Solution for Dell Inc. in 2009
Complete Case details are given below :
Case Name :      Dell Inc. in 2009
Authors :           Stewart Thornhill, Ken Mark
Source :             Ivey Publishing
Case ID :            908M93
Discipline :        General Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Dell story is well-known in the business world: a young Michael Dell, while attending the University of Texas in Austin, founds a computer sales company that eventually revolutionizes the industry. The case puts students in the position of a senior executive at Dell who is preparing for an investor relations meeting. As the senior executive reviews information on his company, he wonders how best to convey to skeptical investors that Dell’s strategy will return the company to growth. In examining the Dell story, students learn about how Dell built up a set of competitive advantages that seemed unassailable until the early 2000s. The second part of the case illustrates the impermanence of competitive advantages – it describes how Dell is attempting to remake itself after falling behind its competitors.
 
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Case Solution for WestJet in 2009: The Fleet Expansion Decision
Complete Case details are given below :
Case Name :      WestJet in 2009: The Fleet Expansion Decision
Authors :           Stewart Thornhill, Ken Mark
Source :             Ivey Publishing
Case ID :            909M63
Discipline :        General Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Thirteen years after it began as an upstart airline with three airplanes, WestJet is the second largest airline in Canada. It has grown revenues at an annual rate of 37 per cent per year for the past 11 years, and is poised to become the country’s dominant airline in the future. As it has grown, WestJet seems to have made changes to its original strategy of low-cost, no-frills, point-to-point, single class service. The case examines WestJet’s strategy over the years and focuses on the company’s latest decision: considering the addition of smaller planes to its single model Boeing fleet. The objective of the case is to examine changes in a company’s strategy over time, and to review the potential impact of these changes on a company’s future performance.
 
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Case Solution for Shutout Solutions
Complete Case details are given below :
Case Name :      Shutout Solutions
Authors :           Edward Gamble, Peter Moroz, Stewart Thornhill
Source :             Ivey Publishing
Case ID :            W11261
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
After working together on a university business plan, two entrepreneurs had worked for three years to develop their venture: Shutout Solutions Inc. Their startup venture was established in response to an issue familiar to most hockey players: notoriously smelly equipment. While their familiarity with hockey equipment helped them identify a specific problem, subsequent research had revealed a much broader issue: the need to clean products that were made of micro-fibre. Utilizing a technology that addressed the micro-fibre odour issue, they believed they had a five year opportunity window to develop and profit from the business before it was imitated or superseded. As the considered their options, they realized that they may have to choose to focus their resources on a single product line rather than continue to develop their current portfolio of a detergent, a body wash and a spray. They also questioned whether they were using the right channel – gyms and sporting goods stores – to reach their customers. The opportunity to pursue bulk institutional sales was also intriguing, though it would require a different sales, pricing and distribution strategy. And they also considered how they might respond to an offer to sell the company in its current form.
 
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Case Solution for Zero, Brammo and the Electric Motorcycle Industry
Complete Case details are given below :
Case Name :      Zero, Brammo and the Electric Motorcycle Industry
Authors :           Stewart Thornhill, Fei Zhu
Source :             Ivey Publishing
Case ID :            W11551
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The features of zero emissions, light weight, high efficiency, low energy cost, and almost zero pollution contribute to the increasing popularity of electric motorcycles and a substantial growth potential for the worldwide electric motorcycle industry. However, Zero was facing competition from Brammo, which although positioning its products differently from Zero, adopted a similar international growth strategy. How could the chief executive officer of Zero position its products so that Zero would be able to offer a unique value proposition and establish clear dominance in the electric motorcycle industry?
 
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Case Solution for The Canadian Police Knowledge Network
Complete Case details are given below :
Case Name :      The Canadian Police Knowledge Network
Authors :           Stewart Thornhill, Edward Gamble, Peter Moroz, Andrew MacVane
Source :             Ivey Publishing
Case ID :            W12950
Discipline :        General Management
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2004, Holland College formed a not-for-profit organization with the Canadian policing community and National Research Council to create the Canadian Police Knowledge Network (CPKN). In 2011, CPKN is Canada’s leading provider of e-learning solutions for Canadian law enforcement, with more than 60,500 registered learners – including customers such as the Regina-based Royal Canadian Mounted Police and INTERPOL. To date, these learners have successfully completed more than 161,000 course events. Despite CPKN’s recent successes, its president believes there is significant potential for growing the organization and he is looking for ways to reach new customers and improve the financial performance of the organization.
 
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Case Solution for Pursuing Cadbury A
Complete Case details are given below :
Case Name :      Pursuing Cadbury A
Authors :           Stewart Thornhill, Ken Mark
Source :             Ivey Publishing
Case ID :            W12976
Discipline :        General Management
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Keith Palmerston, managing director at PKG Capital, is thinking about what to do with his firm’s holdings in Kraft Foods. In early 2010, Kraft, primarily a grocery products firm, is trying to acquire Cadbury, a well-known U.K.-based chocolate manufacturer. Palmerston is trying to determine if Cadbury is a good fit for Kraft’s operations and if the transaction will generate value for shareholders. This case can be used in a strategy course as part of a negotiations module for strategic analysis, and to discuss the topic of valuation..
 
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Case Solution for Beanz Versus Starbucks: Personality in a Cup!
Complete Case details are given below :
Case Name :      Beanz Versus Starbucks: Personality in a Cup!
Authors :           Edward Gamble, Peter Moroz, Stewart Thornhill, Haley Beer
Source :             Ivey Publishing
Case ID :            W12020
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Beanz Espresso Bar is located in downtown Charlottetown, Prince Edward Island, Canada. It is operating in a market with high rivalry (11 other coffee businesses in a two-block radius). The economy in Prince Edward Island has seen several diners, restaurants, and coffee shops close their doors within the past few years, while simultaneously drawing in large corporate businesses such as Starbucks and Running Room. Beanz has thus far survived the major environmental changes and managed to keep its clientele and the owners, Lori and Doug, feel it is time to either sell Beanz and leave the industry, or exploit their competitive advantages to grow and capture more market share. Beanz specializes in high-quality, baked-from-scratch food and specialty coffee beverages. The café is known for its artistic vibe, warm atmosphere, and eccentric staff. After operating Beanz for 16 years, the couple has made few changes to the decor, menu, the set-up. Internally, the company faces several issues concerning management control systems, marketing, and strategic direction. Lori and Doug must choose between five different directions for the future of Beanz.
 
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Case Solution for United Church Housing Corporation
Complete Case details are given below :
Case Name :      United Church Housing Corporation
Authors :           Peter Moroz, Edward Gamble, Stewart Thornhill, Peter Mayne
Source :             Ivey Publishing
Case ID :            W12433
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chairperson of the United Church Housing Corporation (UCHC) of Regina, Saskatchewan, received some information from an external consultant who was hired to assess the state of affairs of the UCHC. This non-profit organization had operated for over 50 years and had built accommodations for many seniors that were both affordable and offered personal independence. In 2005, the UCHC board approved a new four-storey assisted living facility, Wascana Wing, which was to be built in response to long waitlists. With this decision, the UCHC board had taken out a $3 million mortgage to finance the project. Since opening the new facility, UCHC had been plagued by high vacancy rates as new for-profit competitors entered the market for senior accommodations. The combination of high vacancy rates and UCHC’s highly leveraged financial position were the source of losses from 2006 to the present. The board’s break-even mentality was not working. UCHC was at a major crossroads – the housing situation of more than 100 seniors residing in assisted living apartments and cottages would need to be decided upon at the next meeting. The question was whether or not June, a retired nurse, would recommend that the board proceed with winding up UCHC or make suggestions that would call for major changes to the current business model.
 
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