Marketing

Case Solution for Samsung Mobile: Market Share and Profitability in Smartphones

Case Solution & Analysis for Samsung Mobile: Market Share and Profitability in Smartphones by John Dinsmore.

Complete Case details are given below :

Case Name :      Samsung Mobile: Market Share and Profitability in Smartphones
Authors :           John Dinsmore
Source :              Ivey Publishing
Case ID :           9B16A046 / W16620
Discipline :        Marketing
Case Length :    11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In December 2015, South Korean technology giant Samsung announced a new head to its mobile division. The announcement came on the heels of a challenging year for Samsung. Two handset launches that year had received criticism in the press for the way they were handled. The appointment was interpreted by many in the industry as Samsung signalling a desire to further intensify innovation in an increasingly commoditized product area. This was a time of intense challenge but also great promise. Complex questions involving significant trade-offs had to be answered. Should the mobile division push for profitability or market share? Were those objectives mutually exclusive? What was the best strategy for obtaining the chosen objective? And, how could Samsung differentiate itself in an increasingly crowded, competitive, and commoditized market?
 
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Case Solution for SGVS: Marketing and Strategy in a Small B2B Enterprise

Case Solution & Analysis for SGVS: Marketing and Strategy in a Small B2B Enterprise by Maitrayee Mukerji, Manab Chakraborty.

Complete Case details are given below :

Case Name :      SGVS: Marketing and Strategy in a Small B2B Enterprise
Authors :           Maitrayee Mukerji, Manab Chakraborty
Source :              Ivey Publishing
Case ID :           9B16A048 / W16618
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
In February 2016, a young intern was waiting to speak with the founder and chief executive officer of Surbhi Gramodyog Vikas Sansthan (SGVS), a producer and supplier of hand-made herbal cosmetic products. The founder was speaking on the phone with a potential reseller and turning down a new order due to the company being at full capacity. It was the third such request that he had declined in the past week. The young intern was puzzled. SGVS was located in Kashipur, a small town in the state of Uttarakhand in India. With a minimal Internet presence and marketing efforts, it had gained loyal customers in India and across the world, from the United States to Australia. However, SGVS was not willing to increase production capacity and expand the business, thereby forgoing a potential increase in profits. Was the company’s reluctance to scale up the business sustainable over the long run?
 
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Case Solution for Cilkray Graphics

Case Solution & Analysis for Cilkray Graphics by Frank V. Cespedes, Alisa Zalosh.

Complete Case details are given below :

Case Name :      Cilkray Graphics
Authors :           Frank V. Cespedes, Alisa Zalosh
Source :             HBS Brief Cases
Case ID :           916512
Discipline :        Marketing
Case Length :    10 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Marcus Crosby, President of Cilkray Graphics, convened an emergency meeting with Cilkray’s senior managers in order to respond to an unexpected development. Cilkray sold three lines of specialized graphics processing units (GPUs). Each line targeted a segment of the professional market for Hosted Virtual Desktops (HVDs). Grovex, Cilkray’s key competitor, had just announced the impending launch of the GSpeed, a new GPU. It said that the GSpeed would exceed the performance of competitive products, including Cilkray’s most advanced product line, the CP3000. Industry rumors suggested that the GSpeed’s price would be 20% to 30% below that of the CP3000. Crosby and his team saw two options. Cilkray could drop the CP3000’s price immediately. It could also delay its planned release of its new CK300, scheduled for December 2013, in order to make its products more competitive. Crosby and his team had to decide what Cilkray should do next.
 
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Case Solution f0r Eco7: Launching a New Motor Oil

Case Solution & Analysis for Eco7: Launching a New Motor Oil by John A. Quelch, Sunru Yong.

Complete Case details are given below :

Case Name :      Eco7: Launching a New Motor Oil
Authors :           John A. Quelch, Sunru Yong
Source :             HBS Brief Cases
Case ID :           916507
Discipline :        Marketing
Case Length :    11 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company’s performance has been mediocre, shareholder pressure is increasing, and expectations are high for Eco7. However, Jonnerson faces significant challenges in ensuring a successful launch. The market for passenger car motor oil (PCMO) is mature and consumers are price-sensitive. Furthermore, the independent oil change outlets that are Avellin’s core customers have declined relative to other channels. Jonnerson must design the best pricing strategy to ensure a successful launch. The Eco7 case asks students to examine consumer behavior and channel conflict and factor them into a product launch. The launch comes at a time when the company may need to adapt to changes in a market that is increasingly commoditized and in which the relative importance of different distribution channels is changing. Students are asked to make recommendations on pricing and distribution and to consider which trade-offs the company should make.
 
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Case Solution for WoodBarn India: Trying to Break a Concrete Mindset

Complete Case details are given below :

Case Name :      WoodBarn India: Trying to Break a Concrete Mindset
Authors :           Subhadip Roy, Subhalaxmi Mohapatra
Source :             Ivey Publishing
Case ID :           W14783
Discipline :        Marketing
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
WoodBarn India was a construction company specializing in wooden houses and buildings. The company had worked primarily for business-to-business buyers but was fairly successful in earning a good reputation. However, to make profits, WoodBarn needed to tap into the Indian middle-class housing market, which was largely dominated by brick-and-mortar houses. The major challenge was to educate consumers and break the existing mindset that wooden houses were non-durable. Additional challenges related to procurement since the required raw material was not available in the domestic market and obtaining the same increased the final price of the product.
 
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Case Solution for Pequignet: The Face of the Renaissance of French Haute Horlogerie

Complete Case details are given below :

Case Name :      Pequignet: The Face of the Renaissance of French Haute Horlogerie
Authors :           Ken Kwong-Kay Wong
Source :             Ivey Publishing
Case ID :           W15172
Discipline :        Marketing
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
For French watchmaker Pequignet, its return to the annual luxury watch and jewelry show, Baselworld, signaled a new page in the company’s 40-year history. As the only “haute horlogerie” manufacturer in France since the quartz crisis in the 1970s, Pequignet had caught the attention of both the media and the watch collector community, despite going through receivership and a change of ownership. In addition to showcasing its Calibre Royal collection, Pequignet presented a new line of entry-level watches. Should the company invest further in its manufacturing processes to make high-end mechanical watches, as it had in the past? Or should it focus on producing more affordable, accessible products, as with its most recent collection? As an independent atelier, Pequignet had to address these questions in order to succeed in the highly competitive global watch market.
 
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Case Solution for Superb Trucks LP: How to Conduct a Field Experiment

Complete Case details are given below :

Case Name :      Superb Trucks LP: How to Conduct a Field Experiment
Authors :           Mansur Khamitov, Jodie Whelan, Matthew Thomson
Source :             Ivey Publishing
Case ID :           W15186
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In August 2013, the research director of Superb Trucks LP, a large Ontario-based trucking transportation company, is expected to prepare a recommendation to top management on how to improve the efficiency of the company’s trucks. He had made a decision that an innovative fuel additive might serve this purpose and subsequently conducted two studies to assess its effectiveness. What considerations should be made when designing such a field experiment? How can these considerations affect interpretation of study findings and inform business decisions?
 
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Case Solution for Malaysia Airlines: The Marketing Challenge after MH370 and MH17

Complete Case details are given below :

Case Name :      Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Authors :           Neeraj Pandey, Gaganpreet Singh
Source :             Ivey Publishing
Case ID :           W15214
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. Prior to this, a US$392 million loss, as well as the inability to compete with lower-cost carriers, had posed a great challenge to MAS. Management was planning to initiate a cost-cutting strategy to manage pricing and the competitive challenges of the aviation industry when these incidents shocked the world. The disasters greatly impacted customer confidence, as reflected in the company’s declining booking rates and stock prices. With its reputation severely damaged, MAS was faced with many hard-hitting questions from various stakeholders about the airline’s prospects. Many felt there was a need to transform the entire business model. The top executives pondered various options, including rebranding the airline, a new discounted pricing structure to build volume, a private equity infusion, a merger and filing for bankruptcy. Each option would have to be considered very carefully, as the changes made to the business would decide the future of MAS.
 
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Case Solution for Ethiopia: An Emerging Market Opportunity?

Complete Case details are given below :

Case Name :      Ethiopia: An Emerging Market Opportunity?
Authors :           John A. Quelch, Sunru Yong
Source :             HBS Brief Cases
Case ID :           915501
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Ethiopia: An Emerging Market Opportunity? case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo, and MedCo, must decide whether and how to enter the Ethiopian market. Students are asked to make a recommendation for each company based on the attractiveness of the market, the factors that matter most for success, and an assessment of how this applies to the companies.
 
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Case Solution for By-the-Sea Biscuit Company: A Decision in New Venture Analysis

Complete Case details are given below :

Case Name :      By-the-Sea Biscuit Company: A Decision in New Venture Analysis
Authors :           Sherry Finney
Source :             North American Case Research Association (NACRA)
Case ID :           NA0361
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Paul Finney and Pat Jobe, long-time friends and future business partners, are proposing the establishment of a frozen biscuit manufacturing operation in the now defunct Clearwater Seafood plant in North Sydney, Nova Scotia. Cape Breton Innovation and Research Council (CBIRC), a private corporation, had recently assumed ownership of the plant and wanted to expand and develop local business by creating an incubator within the facility. Finney and Jobe presented a business proposal to CBIRC in August 2006 and the organization was very excited and believed the idea had promise. Finney and Jobe, although convinced of the merits of the product concept, still had some questions that needed answering before they could make a final assessment on the feasibility of the business. Both were employed full-time and the decision to leave their jobs to pursue this business was not a decision that could be made lightly. The case includes detail on the market structure and demand within the bakery/frozen dough industry. Additionally, the proposed marketing mix, selected target markets, and production/operation plans are covered in depth. Finney and Jobe now need to sift through the information and make a decision on the market size and sales potential for By-the-Sea Biscuit Company. The immediate task facing Finney and Jobe is to determine the sales potential for By-the-Sea Biscuit Company. Based on the projected sales and expenses, the partners must also make an assessment on the feasibility of the business.
 
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