Case

Case Solution for Camp Wahanowin
Complete Case details are given below :
Case Name :      Camp Wahanowin
Authors :           Elizabeth M.A. Grasby, Eric Silverberg
Source :             Ivey Publishing
Case ID :            W12780
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner and director of a residential summer camp for children recognizes the need to make some changes for the upcoming off-season. His primary objective is to increase the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions and what to charge for any new product offerings.
 
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Case Solution for Growing the Mamas & Papas Brand
Complete Case details are given below :
Case Name :      Growing the Mamas & Papas Brand
Authors :           Michael Goldman, Jennifer Lindsey-Renton
Source :             Ivey Publishing
Case ID :            W11647
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Nawaal Motlekar is the managing director of Kwenta Media and founding editor of Mamas & Papas, a recently launched parenting magazine in Southern Africa. From her early entrepreneurial experiences, Motlekar developed a personal and professional interest in parenting magazines. As a Black South African women, married to an Indian man, in an increasingly multi-racial and multi-cultural society, Motlekar recognized a gap for a parenting magazine that would appeal to a wider and more racially and culturally inclusive target market. After extensive research and development, she launched the Mamas & Papas magazine in early 2009. The case charts Motlekar’s journey as an entrepreneur, as well as her efforts between 2006 and 2009 to bring the magazine to life. The case explores the quantitative and qualitative research approaches employed by Motlekar, as well as her marketing and branding initiatives towards building a Mamas & Papas brand beyond just the physical magazine. With the magazine having been on the shelves for 12 months, Motlekar and her board faced a number of decisions. These included options to increase advertising revenues and circulation, as well as choosing how to extend the Mamas & Papas brand into related categories.
 
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Case Solution for 7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments
Complete Case details are given below :
Case Name :      7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments
Authors :           Shih-Fen Chen, Aihwa Chang
Source :             Ivey Publishing
Case ID :            W12804
Discipline :        Marketing
Case Length :    24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case portrays the expansion of 7-Eleven to Taiwan and the adaptation of the store format by its local franchisee to a new market environment. The core issue in this case is the balance between standardization and localization in business-format franchising across national borders. Keeping only the store logo and the convenience concept that was well-established in the United States, the local franchisee of 7-Eleven in Taiwan re-formatted almost all aspects of the store chain, including its positioning, location, layout, product offerings, etc. In addition, 7-Eleven in Taiwan introduced a wide variety of new services to handle daily chores for its customers, ranging from e-commerce (train or movie tickets), e-payment, mobile communications, pickup/delivery to taxi services. The local franchisee, President Chain Store Corp. (PCSC), seemed to have struck the right balance between standardization and localization that allowed it to use service differentiation to gain competitive advantages over its rivals. In about three decades, it grew from zero to nearly 5,000 stores in Taiwan with over 50 per cent of the market while expanding its reach to China and Thailand.
 
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Case Solution for COMPFED: The Dairy Cooperative Distribution System
Complete Case details are given below :
Case Name :      COMPFED: The Dairy Cooperative Distribution System
Authors :           Atanu Adhikari, Subhash Jha
Source :             Ivey Publishing
Case ID :            W11822
Discipline :        Marketing
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Bihar State Milk Cooperative Federation (COMPFED) had been marketing its milk and milk related products under the brand name of Sudha in the Bihar and Jharkhand regions of India for three decades. They operated through six unions and two dairies to process the milk collected from nearly 4,000 village level cooperatives. On the surface, COMPFED appeared to have a competitive advantage for its supply of milk since it maintained the largest network for milk procurement, which spanned a wide geography over these two regions and was unmatched by its competitors. However, due to various environmental forces, the ability to procure an adequate supply had diminished in the last two years, which negatively affected the overall profitability of the organization.The marketing manager of COMPFED had been facing a difficult challenge in serving the growing demand and maintaining profitability. Since he operated in an industry with high fixed costs, the declining supply of milk procurement meant lower sales. As a result, there was no opportunity to significantly lower operating costs to match the limited supply.The marketing manager thought of two reasons present in the external environment that contributed to this situation. First, a series of incessant floods had caused damages to grazing land and livestock operations in many of the villages that were the source for milk. Additionally, private players were disrupting the supply chain by offering short term higher payments to some suppliers/farmers on a case by case basis. These players did not face the same regulatory and hygienic guidelines that COMPFED did and operated outside the normal infrastructure. His options included two very different alternatives; trying to work with these agents or securing a process to minimize or eradicate their activities.
 
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Case Solution for Social Media Content Strategy at Ayojak
Complete Case details are given below :
Case Name :      Social Media Content Strategy at Ayojak
Authors :           Anandan Pillai, Arvind Sahay
Source :             Ivey Publishing
Case ID :            W12831
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
To introduce to the role and challenges of an intermediary in the social media context. To understand the crucial aspects of content strategy. To promote an understanding of the relevant metrics used to evaluate social media strategy. To show how content strategy can help a firm to build its brand identity. To illustrate the challenges of building a business using only the online medium, without any offline marketing support.
 
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Case Solution for Vibhava Chemicals: Pursuit of a Cleaner Space
Complete Case details are given below :
Case Name :      Vibhava Chemicals: Pursuit of a Cleaner Space
Authors :           N Ramesh, N. Barnabus
Source :             Ivey Publishing
Case ID :            W12904
Discipline :        Marketing
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2011, Vithal Gambhir, the marketing director of Vibhava Chemicals (Vibhava), an entrepreneurial venture and leader in the black phenyl category in the home cleaning agents (HCA) market in South India, was faced with a marketing challenge. A slew of multi-national corporation (MNC) brands in the emerging new category of specialty cleaning agents had whittled down Vibhava’s share of the traditional black phenyl category by 50 per cent over the previous eight years. The marketing efforts of the MNCs had also led to a gradual transformation of the HCA market, expanding and segmenting it in terms of applications (e.g. floor-cleaning agents and toilet-cleaning agents) and benefits (e.g. disinfecting, cleaning and deodorizing). As a result, Vibhava’s leading brand, ‘Black Belt’ black phenyl disinfectant, began losing ground in the market. Vibhava had successfully responded to this decline by launching Ozone, a pine-oil-based floor cleaner, in 2003. Positioned as an herbal, eco-friendly, deodorizing floor cleaner, Ozone managed to keep out of the way of Domex, the leading MNC brand of disinfecting floor cleaner; however, during the last couple of years Domex had been available in many variants serving many segments and the market became flooded with both MNC and established Indian brands. While the sale of Ozone rose in absolute terms, Vibhava’s share in the growing home cleaning market dropped from 25 per cent in a predominantly traditional product market in the 1990s, to 11 per cent in the transformed market of 2010. Gambhir now faced the daunting challenge of meeting an ambitious sales target of INR1 billion for 2011/12, which was double the sales of the previous year.
 
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Case Solution for YouPostIt! Communicating the Value of a New Business
Complete Case details are given below :
Case Name :      YouPostIt! Communicating the Value of a New Business
Authors :           Michael Sider, Daniel Samosh
Source :             Ivey Publishing
Case ID :            W12876
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The director of new business development and strategy at Redmas Digital, an enterprising start-up, needs to write two sales e-mail templates for Redmas’s newest pet project, YouPostIt! One of the e-mails is for leads that the company has not done business with before (cold leads) and the other is for leads that the company has done business with before (warm leads). The director has to write concise e-mails with high “skim value.” He must distill a large amount of information regarding the company value proposition and company history in an engaging way. YouPostIt! is an experimental marketing company owned by Redmas Digital. The concept is simple: consumers get a chance to send physical postcards for free. Consumers log in at YouPostIt.com, upload a photo and write a short note, and then choose a border to go around the picture on the postcard (the border is a corporate logo). The business that occupies the border of the postcard assumes the cost of the postcard. Businesses have the opportunity to include coupons on the physical postcard and via an e-mail notification message after sending. How can the director write these sales e-mails to businesses he believes will want to pay for consumers’ postcards?
 
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Case Solution for Viridity Energy: The Challenge and Opportunity of Promoting Clean Energy Solutions
Complete Case details are given below :
Case Name :      Viridity Energy: The Challenge and Opportunity of Promoting Clean Energy Solutions
Authors :           Chris Laszlo, Anshuman Chandrachud, Indrajeet Ghatge
Source :             Ivey Publishing
Case ID :            W12011
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Smart grid companies such as Viridity Energy are finding profitable opportunities to help their customers cut energy bills and simultaneously get credit for greater environmental responsibility. But will consuming fewer “dirty” watts from fuel sources such
 
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Case Solution for Fret and Regret: A Consumer Decision-Making Dilemma
Complete Case details are given below :
Case Name :      Fret and Regret: A Consumer Decision-Making Dilemma
Authors :           June Cotte, Seung Hwan (Mark) Lee
Source :             Ivey Publishing
Case ID :            W12016
Discipline :        Marketing
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
As a birthday present, Mike has just been given a new smartphone by his girlfriend Molly. However, it is not the phone he wants. Over the course of a few days, Mike struggles with the decision of whether to return the phone and get the one he wants, or keep the one he received as a gift. The case is written from the perspective of the consumer, and deals with consumer behavior issues such as anticipatory regret. It would be useful in an introductory marketing or undergraduate consumer behavior course.
 
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Case Solution for HCL Technologies
Complete Case details are given below :
Case Name :      HCL Technologies
Authors :           Barbara L. Marcolin, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W12018
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2011, HCLT ERS (Engineering and R&D Services), a division of HCL Technologies, a global IT services corporation headquartered in New Delhi, India, had to devise next year’s plan for the Engineering Out Of The Box (EOOTB) business concept that it had initiated in 2009, which transformed the division’s ability to create “16 productized solutions” and to engage new and old customers in new revenue services. The productized solutions were heavily reliant upon IT platform-based solutions and services. The EVP, Global Sales, Engineering and Research Services (ERS), HCL Technologies, and the EOOTB team must consider the potential user experiences that ERS could gain from EOOTB in conjunction with its customers and its ecosystems (partners, collaborators, third party providers).
 
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