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Case Solution for Christie Digital: Maximizing the Digital Cinema Opportunity (A)

Complete Case details are given below :

Case Name : Christie Digital: Maximizing the Digital Cinema Opportunity (A)

Authors : Mark Vandenbosch, Ken Mark

Source : Ivey Publishing

Case ID : W12167

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The co-president and co-CEO of Christie Digital, a digital projector firm based in Cypress, California, and Kitchener, Waterloo, is speaking with his counterpart and trying to decide how Christie should tackle the rest of the 65,000-screen theatre market that has not yet converted to digital. The co-president has to consider that Christie is one of three viable competitors in the market and that there is a real risk of rapidly declining margins if a price war breaks out.

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Case Solution for HootSuite: Monetizing the Social Media Dashboard

Complete Case details are given below :

Case Name : HootSuite: Monetizing the Social Media Dashboard

Authors : Raymond Pirouz, Ken Mark

Source : Ivey Publishing

Case ID : W12332

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

HootSuite is one of the fastest growing SaaS (Software as a Service) social media dashboards on the market. The company’s vice-president of business development needs to determine the best strategy for segmenting and monetizing HootSuite users. He needs to introduce a tiered pricing plan that generates revenues without alienating users.

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Case Solution for Mountain Equipment Co-op: Digital Strategy

Complete Case details are given below :

Case Name : Mountain Equipment Co-op: Digital Strategy

Authors : Raymond Pirouz, Ken Mark

Source : Ivey Publishing

Case ID : W13265

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The vice-president of marketing and communications at Mountain Equipment Co-op, a retailer of outdoor sporting goods, is examining its marketing strategy following the decision to stop producing its physical catalogue. The 40-year-old retailer wants to broaden its reach beyond its hard-core group of customers. Although it currently has an online presence, it needs to further develop its online sales and outreach programs.

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Case Solution for A Public Relations Campaign for Rwanda

Complete Case details are given below :

Case Name : A Public Relations Campaign for Rwanda

Authors : Mary Weil, Ken Mark

Source : Ivey Publishing

Case ID : W14342

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

On February 5, 2012, the founder of McDonald Kinley Emerson, a consultancy in Toronto, Canada, was asked to give a talk about country branding. She decided to focus on the efforts of Racepoint, a U.S. marketing services agency, to reshape the image of Rwanda. As it attempted to shift perceptions of the country from war-torn and chaotic, Racepoint’s campaign attracted controversy amid allegations that wrongdoings were being glossed over in favour of a tourist- and business-friendly image. In August 2011, the publication of documents outlining the contractual agreement between Racepoint and the current Rwandan government sparked scrutiny of the government’s perceived remaking of the country’s image. Can a country overcome its reputation for genocide and violence? Should countries actively use public relations tactics to change or reinforce their reputations in the same way that corporations do?

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Case Solution for Alliance Grain Traders Inc.: Moving Up the Value Chain (A)

Complete Case details are given below :

Case Name : Alliance Grain Traders Inc.: Moving Up the Value Chain (A)

Authors : Mark B. Vandenbosch, Ken Mark

Source : Ivey Publishing

Case ID : W14544

Discipline : Marketing

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A stock market analyst was reviewing one of his fund’s holdings, Alliance Grain Traders Inc. (AGT). One of the world’s largest traders of pulse crops, AGT was in the midst of entering a new line of business and expanding its non-core operations. On one hand, AGT would have been able to use its dominance in pulse trading as an advantage in expanding up the value chain. On the other hand, it was moving into sectors that were already mature and highly competitive. The key question for the analyst was whether he should continue to hold AGT stock given its stated objectives.

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Case Solution for MTR Corporation Limited: Measuring Investor Expectations

Complete Case details are given below :

Case Name : MTR Corporation Limited: Measuring Investor Expectations

Authors : Larry Wynant, Ken Mark

Source : Ivey Publishing

Case ID : 907N01

Discipline : Finance

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Two MTR Corporation (MTRC) managers are participating in a week-long program in financial management. For their next class, they need to calculate the cost of capital for MTRC. First, they will review the concepts of investor expectations and cost of capital. Then, they must calculate the cost of capital by using the financial statements provided to them by the instructor. The two managers discuss their understanding of these concepts as they prepare their assignment, which is due in two hours.

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Case Solution for Kaupthing Bank hf Acquires Singer & Friedlander Group plc

Complete Case details are given below :

Case Name : Kaupthing Bank hf Acquires Singer & Friedlander Group plc

Authors : Murray J. Bryant, Ken Mark

Source : Ivey Publishing

Case ID : 907B13

Discipline : Finance

Case Length : 20 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The managing director of investment banking for Kaupthing Bank hf (Kaupthing) was considering what he would need to do if he accepted a new appointment as chief executive officer of Kaupthing’s latest acquisition, U.K.-based investment bank Singer & Friedlander Group plc (Singer). He would have to deal with the fact that the two merging companies had very different cultures, the possibility that some employees may leave as a result of the change and take their clients with them, the fact that he did not know whether there were good managers at Singer who could be ready to be promoted to top management in upcoming years, and many other issues that would have to be addressed.

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Case Solution for Carmanah Technologies Corporation

Complete Case details are given below :

Case Name : Carmanah Technologies Corporation

Authors : Walid Busaba, Zeigham Khokher, Ken Mark

Source : Ivey Publishing

Case ID : 909N13

Discipline : Finance

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

An analyst at an investment firm is considering an investment in Carmanah Technologies Corporation (Carmanah). Carmanah is a fast-growing player in the high-powered alternative energy products. Since 2007, when the new chief executive officer (CEO) took over, a turnaround effort has been in place at Carmanah. At $0.91 per share, Carmanah’s shares were trading at just 23 per cent of their value in mid-2007. The analyst is scheduled to make a recommendation on Carmanah to his managing director in two days. He needs to get to work valuing the company on the basis of the information he has gathered.

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Case Solution for WestJet Airlines Ltd.: Investment Strategy

Complete Case details are given below :

Case Name : WestJet Airlines Ltd.: Investment Strategy

Authors : Larry Wynant, Ken Mark

Source : Ivey Publishing

Case ID : 909N23

Discipline : Finance

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In August 2009, a portfolio manager for Resolute Funds Inc. is considering adding to his fund’s holdings, WestJet Airlines, a fast-growing airline based in Calgary, Alberta. WestJet has grown rapidly from a startup to become the second largest airline in Canada. Despite its recent successes, due to the economic crisis, its share price has halved from its high in December 2007. The portfolio manager is trying to determine whether WestJet’s shares are attractive. To support his analysis, the portfolio manager has asked his team to assemble comparative financial data on WestJet and its key competitors. The portfolio manager wants to know if he should buy, hold or sell WestJet’s shares.

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Case Solution for Granite Apparel: Funding an Expansion

Complete Case details are given below :

Case Name : Granite Apparel: Funding an Expansion

Authors : Ken Mark, James E. Hatch, Larry Wynant

Source : Ivey Publishing

Case ID : 910N28

Discipline : Finance

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The chief financial officer of Granite Apparel is trying to determine which of the three fundraising options is optimal for Granite Apparel to finance a projected rapid growth strategy. The three options are an initial public offering of equity, a privately placed debt issue and a private placement of preferred shares.

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