Solution

Case Solution for Ethnic Consumers Consulting
Complete Case details are given below :
Case Name :      Ethnic Consumers Consulting
Authors :           S. Ramesh Kumar, Nitya Guruvayurappan, Madhurjya Banerjee
Source :             Ivey Publishing
Case ID :            910A30
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Emerging markets are being pursued by large multinational companies. With radical changes in the lifestyles of consumers and proliferation of categories and brands, the Indian context offers unique marketing challenges to marketers. The case deals with the perspective of how cultural values can provide the differentiation platform for brands in the categories of hair oil and fairness creams, the ritualistic categories used in the grooming habits of consumers in the country.
 
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Case Solution for Dacia Duster SUV
Complete Case details are given below :
Case Name :      Dacia Duster SUV
Authors :           Marina Apaydin, Hantulie Oana Nicoleta
Source :             Ivey Publishing
Case ID :            910A31
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Driven by the 2009 global economic crisis, Dacia Romania designed and built the Dacia Duster sport utility vehicle (SUV) to be the ideal SUV at an affordable price. After the successful introductions of the cheapest modern sedan on the international market in 2004 and among the cheapest modern seven-seaters in 2006, Dacia planned to introduce what it hoped would become the cheapest modern SUV on the international market. The main challenges Dacia was facing in 2009 were not only how to sell the car to existing customers and how to conduct an extensive public communication campaign in order to convince other drivers to change their cars for the cheaper, more efficient Dacia SUV that was going to be available in spring 2010.
 
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Case Solution for Pillsbury Cookie Challenge
Complete Case details are given below :
Case Name :      Pillsbury Cookie Challenge
Authors :           Allison Johnson, Natalie Mauro
Source :             Ivey Publishing
Case ID :            W11020
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Canadian Pillsbury ready baked goods cookie line is experiencing less than stellar performance, and the marketing manager is under pressure to make strategic decisions that will help turn around the segment. The marketing manager engages the help of the consumer insight team to conduct market research studies that will shed light on consumers and their attitudes, behaviours and preferences towards the product. The results from the market research studies are in, and the students, assuming the role of the marketing manager, must filter through them to determine how this information can be used to improve the performance of the cookie segment. More specifically, students will need to determine where the greatest opportunities lie, who the team should target, what brand messaging is the most relevant and what type of communication plan would be most effective.
 
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Case Solution for Health Care Center for the Homeless: Changing with the Times
Complete Case details are given below :
Case Name :      Health Care Center for the Homeless: Changing with the Times
Authors :           Mary Conway Dato-on, Eileen Weisenbach Keller
Source :             Ivey Publishing
Case ID :            910A32
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Bakari Burns, CEO of the Health Care Center for the Homeless (HCCH), located in Orlando, Florida was faced with the daunting task of rebranding the organization he lead. Burns knew the organization experienced difficulty with recognition and marketplace distinction, primarily due to the public’s misperceptions about the relationship between HCCH and the Coalition for the Homeless of Central Florida. An external consulting team offered several recommendations for change, including an amended name and redesign of all marketing materials. This advice and changes in the external environment provided an excellent opportunity to reposition and refocus the organization. Recognizing the need for a new strategy and implementing that strategy were not the same; Burns was not sure how to lead the organization through the change process.
 
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Case Solution for Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Complete Case details are given below :
Case Name :      Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Authors :           Allison Johnson, Laurie Dudo
Source :             Ivey Publishing
Case ID :            W11073
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case explores the use and importance of corporate sponsorships, specifically how these relationships are formed with the Canadian Breast Cancer Foundation. The associate director of National Corporate Programs at the Canadian Breast Cancer Foundation (the Foundation) needs to determine the Foundation’s direction regarding its corporate sponsorship program. Due to the slowdown in the economic environment, a major sponsor of the Foundation, who has contributed more than $1 million to the charity over the past five years, decided to pull two products from the shelf. The associate director needs to find a way to replace that support. Fortunately, the Foundation was approached by three corporations who were interested in becoming corporate sponsors. The associate director and her team now need to evaluate the three corporate sponsorship proposals to determine whether they fit with the Foundation’s values and goals.
 
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Case Solution for Porsche Canada: Selling Winter Driving
Complete Case details are given below :
Case Name :      Porsche Canada: Selling Winter Driving
Authors :           Ken Mark, Dante Pirouz
Source :             Ivey Publishing
Case ID :            W11146
Discipline :        Marketing
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Porsche Canada wants to encourage their Canadian customers to drive their cars in winter. The prize is increased sales of cars (by consumers currently unwilling to buy a Porsche only for summer driving) and winter accessories, such as snow tires. This is a three-fold challenge because Canadians generally believe that luxury vehicles should not be driven in winter due to to ice and salt; that sports cars generally performed poorly in winter conditions; and it was unwise to drive a luxury car in winter where it could be more easily scratched or damaged.
 
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Case Solution for West Ham United Football Club’s Olympic Stadium Move
Complete Case details are given below :
Case Name :      West Ham United Football Club’s Olympic Stadium Move
Authors :           Matthew Thomson, Neil Bendle
Source :             Ivey Publishing
Case ID :            W11150
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
West Ham United are an English football team that competed to win the right to move their games to play in the stadium being constructed for the 2012 London Olympics. They secured financial support from the local government and the backing of the U.K. athletics. West Ham’s rival bidder, Tottenham Hotspurs, presented a strong business case for the move and required no public support. West Ham despite this, won the right to move. The case focuses on ensuring fan acceptance of the move.
 
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Case Solution for CardSwap: Converting Unwanted Gift Cards into Cash
Complete Case details are given below :
Case Name :      CardSwap: Converting Unwanted Gift Cards into Cash
Authors :           Neil Bendle, Michael Taylor
Source :             Ivey Publishing
Case ID :            W11189
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founder of CardSwap.ca sat at his desk in the Toronto office from which he managed the company. CardSwap was an online service that provided consumers with the opportunity to convert unwanted gift cards into hard cash. The co-founder felt convinced that his small Canadian company created great value for its customers. After all there were around a billion dollars of unwanted gift cards entering circulation every year. People who owned these unwanted gift cards would surely want to use the CardSwap service. CardSwap could offer a strong value proposition to consumers while ensuring a healthy return through commissions on every transaction. Problems remained however CardSwap was a relatively small company and had no access to the multi-million dollar advertising budgets that might be needed to get a message out to consumers through an extensive multi-media strategy. How much should the company be willing to spend to acquire a customer? How best could this new company use its limited resources to communicate to customers the benefits that CardSwap had to offer?
 
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Case Solution for Vertu: Nokia’s Luxury Mobile Phone for the Urban Rich
Complete Case details are given below :
Case Name :      Vertu: Nokia’s Luxury Mobile Phone for the Urban Rich
Authors :           Ken Kwong-Kay Wong
Source :             Ivey Publishing
Case ID :            W11208
Discipline :        Marketing
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Finland-headquartered Nokia was a global telecommunications equipment manufacturer. It operated a luxury mobile phone brand called Vertu, founded by Frank Nuovo in the late 1990s, which pioneered the luxury mobile phone market by using precious materials such as diamonds, sapphires, titanium and exotic leather for phone production. The company enjoyed impressive growth in almost 70 countries, and sold hundreds of thousands of phones in the eight years following its launch. On February 11, 2011, Stephen Elop, the new CEO who had been at the helm at Nokia for only five months, announced a new mobile strategy to adopt Microsoft’s new but unproven Windows Phone as its primary smartphone operating system. The market reacted poorly, and the company’s share price took a 14 per cent dive on the day of announcement. How should Vertu respond to this new Nokia mobile strategy? Was Vertu well positioned to take the brand forward under the new Nokia? Should this UK-based wholly owned subsidiary be left alone and continue to be managed at arm’s length from Nokia? Changes to Vertu were inevitable-it was not a matter of if, but of when.
 
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Case Solution for Aravind Eye Care System: Providing Total Eye Care to the Rural Population
Complete Case details are given below :
Case Name :      Aravind Eye Care System: Providing Total Eye Care to the Rural Population
Authors :           Sanal Kumar Velayudhan, R. Meenakshi Sundaram, R. D. Thulasiraj
Source :             Ivey Publishing
Case ID :            W11212
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case deals with poor acceptance of the eye care service by the rural population in the south Indian state of Tamil Nadu. One of the factors causing poor acceptance is the lack of awareness among rural population that many cases of blindness are curable. Fear of surgery and cost are the other major barriers to acceptance by these consumers. Aravind is the largest eye care provider in the world and has pioneered many process innovations that have reduced the cost of eye treatment substantially. The company has a culture that encourages responsive service by a trained and motivated staff. It has experimented with a number of options to educate and provide eye care service to the rural consumers. The manager is to examine options in the decision areas of promotion and service delivery to enhance the acceptance of eye care service by the rural consumers.
 
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