Marketing

Case Solution for The Ontario Hockey League

Complete Case details are given below :

Case Name : The Ontario Hockey League

Authors : Matthew Thomson, Ian Meagher

Source : Ivey Publishing

Case ID : W13388

Discipline : Marketing

Case Length : 07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2009/10, the commissioner of the Ontario Hockey League was generally satisfied with its operations but knew that certain markets were not reaching their potential. Management needed to use data to make some potentially difficult decisions, including possibly closing several teams down. The data included proximity of competition from other hockey leagues and other sports teams; how long a team had been in its city; how many points the team earned each season and how many of its players graduated to the National Hockey League; the make-up of the city in terms of its size, median income, median house price and its immigrant and visible minority populations; and, finally, the price of tickets. There were a few teams that were significant outliers at each end of the spectrum. What was the league going to do with the teams at the bottom that were dragging down average attendance figures? Student spreadsheet 7B13A028 with data is available.

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Case Solution for Can Facebook Save Our Furry Friends?

Complete Case details are given below :

Case Name : Can Facebook Save Our Furry Friends?

Authors : Seung Hwan (Mark) Lee, June Cotte, Kaitlyn Kenyon

Source : Ivey Publishing

Case ID : W13401

Discipline : Marketing

Case Length : 05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A local, non-profit, no-kill animal shelter is committed to rescuing homeless cats and helping them find permanent homes. This shelter offers a wide variety of services, including adoption, foster programs, low-cost spay and neuter services, and low-income assistance programs for local pet owners. With a personnel shortage at the shelter and increasing numbers of homeless cats in the area, the executive director must look for ways to effectively allocate the organization’s limited resources. She wonders whether some form of social media marketing might be the answer.

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Case Solution for Abercrombie & Fitchthehomeless

Complete Case details are given below :

Case Name : Abercrombie & Fitchthehomeless

Authors : Karen Robson, Colin Campbell, Justin Cohen

Source : Ivey Publishing

Case ID : W13420

Discipline : Marketing

Case Length : 07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In early May 2013, Abercrombie & Fitch, a high-end clothing retailer in the United States, faced a loss of consumer confidence in its brand after quotes made by its CEO in an interview seven years earlier resurfaced. His remarks fostered the perception that the company was prejudiced against overweight people. In response, angry consumers released a YouTube video entitled #FitchTheHomeless urging people to donate their Abercrombie & Fitch clothing to homeless individuals. This video went viral and inspired negative feedback towards the company from both social media networks and mainstream media outlets. Abercrombie & Fitch’s first response came 12 days later with a second apology issued the following week. Nonetheless, the controversy continued, and by June, Forbes announced that the company’s BrandIndex Impression was at an all year low. How can Abercrombie & Fitch reverse the negative feedback and regain its consumers’ loyalty? You might also like: Abercrombie and Fitch, Mountain Dew: The Most Racist Soft-drink Commercial in History?, Domino’s Pizza

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Case Solution for Too Chicken to Convert? A Chick-Fil-A Dilemma

Complete Case details are given below :

Case Name : Too Chicken to Convert? A Chick-Fil-A Dilemma

Authors : Matthew Thomson, Seung Hwan (Mark) Lee, Valerie Ho

Source : Ivey Publishing

Case ID : W13434

Discipline : Marketing

Case Length : 04 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The president and chief operating officer of Chick-fil-A is a devout Christian who publicly operates his restaurants according to Biblical principles. A recent controversy has surrounded his public opposition to gay marriage. As a result, the company is being accused of discrimination and prejudice. Are the company’s deeply rooted Christian values hindering the business?

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Case Solution for Lassonde Industries versus Olivia’s Oasis Inc.

Complete Case details are given below :

Case Name : Lassonde Industries versus Olivia’s Oasis Inc.

Authors : Christopher A. Ross

Source : Ivey Publishing

Case ID : W13472

Discipline : Marketing

Case Length : 07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

La Presse, a French language newspaper in Montreal and the largest French language newspaper in North America, published an article summarizing the judgment of a trademark infringement case involving Lassonde Industries, a large Quebec conglomerate with sales of almost Cdn$760 million, and Olivia’s Oasis, a small Quebec manufacturer of health and beauty products with sales of Cdn$250,000. Initially, Olivia’s Oasis had successfully defended itself and it was awarded damages and costs by the courts. However, Lassonde appealed, which resulted in Olivia’s Oasis having to pay its own legal costs – a judgment that could bankrupt the small company. By the end of the day, thousands of readers and members of the public had reacted via social media with such vehemence that Lassonde felt pressured to pay Olivia’s Oasis’ costs. The issues are related to the management of a company’s reputation and the potential impact of negative public reaction in the long term.

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Case Solution for Advantage Food & Beverage Sales Representative

Complete Case details are given below :

Case Name : Advantage Food & Beverage Sales Representative

Authors : Michael A Levin, Bruce C Bailey

Source : Ivey Publishing

Case ID : W13473

Discipline : Marketing

Case Length : 05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Advantage Food & Beverage (AF&B), a sales and service vending machine company, has added an Avanti kiosk division and hired a sales representative to devote all their time to selling the kiosk service to businesses within a specific geographic market. In the first year of the kiosk operation, AF&B hired and fired three sales representatives while acquiring seven Avanti customers. A management review uncovered issues with the selling process and the lack of presentations to prospective customers. AF&B’s owner pondered the relationship between the personal selling process and AF&B’s current compensation approach for sales representatives. How could AF&B’s compensation approach be changed to meet senior management’s new emphasis on presentations, and how would the various options impact AF&B’s profit and loss statement?

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Case Solution for Modifying Merida: Disney’s 11th Princess

Complete Case details are given below :

Case Name : Modifying Merida: Disney’s 11th Princess

Authors : Matthew Thomson, Seung Hwan (Mark) Lee, Nicole Schaad

Source : Ivey Publishing

Case ID : W13482

Discipline : Marketing

Case Length : 03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

When a well-known mass media corporation revises the image of a beloved and non-traditional movie character in a way that conforms to a physical stereotype, the female members of the viewing audience express their disapproval on a widespread scale. In the wake of the backlash, the company has a decision to make: Should it stick with the revised image, which has been deliberately redesigned to support an upcoming media campaign, or should it revert to the original image in order to appease the viewing public? The case presents both sides of the dilemma, revealing the psychological and commercial implications of using one image versus the other.

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Case Solution for Barilla Pasta: A Company In Hot Water

Complete Case details are given below :

Case Name : Barilla Pasta: A Company In Hot Water

Authors : Jana Seijts, Paul Bigus

Source : Ivey Publishing

Case ID : W13480

Discipline : Marketing

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

On September 26, 2013, the chief executive officer of the world-leading pasta manufacturer, the Barilla Group, was challenged with a precarious situation. A day earlier, during an interview on an Italian radio show, the company chairman made a series of anti-gay remarks when asked why the company did not feature advertisements with gay families. Social media exploded with negative comments and numerous equality themed pictures creatively featuring pasta. U.S. late night television shows mocked the company, and various equality rights organizations around the world called for a boycott of its products. Competitors also issued statements and ads extolling their respect for diversity. Everyone – customers, news media, competitors and organizations supporting diversity – were looking for an explanation. The company desperately needed to devise a strategy to publicly respond and avoid the negative long-term consequences of a damaged brand name, decreased market share and ultimately lost revenues.

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Case Solution for Calle 13: The Urban Band Route to Fame

Complete Case details are given below :

Case Name : Calle 13: The Urban Band Route to Fame

Authors : Valerie Rivera Lozada, Victor Quinones

Source : Ivey Publishing

Case ID : W13489

Discipline : Marketing

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A Latin-based urban music ensemble, Calle 13, shapes its art form to redefine the rap/reggaeton scene that is predominant in Latin America. This redefinition includes political and social backlash towards the leaders of various countries, including the band members’ homeland of Puerto Rico. While the group’s political and social criticism results in some welcome exposure for the musicians, it also results in cancelled shows. The group wants to expand its market, and the members must decide how to proceed: Should the band shed its controversial image in an effort to gain a broader degree of public acceptance? Should it maintain the current style, provoking and delighting listeners with its sometimes scandalous antics?

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Case Solution for “Our Beer Print”: Brewing Corporate Responsibility at Molson Coors

Complete Case details are given below :

Case Name : “Our Beer Print”: Brewing Corporate Responsibility at Molson Coors

Authors : Mary Weil, Chitra P. Reddin

Source : Ivey Publishing

Case ID : W13495

Discipline : Marketing

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Molson Coors’ chief corporate responsibility officer has been tasked to use the company’s efforts toward global corporate responsibility to drive its global competitiveness. He must roll out new corporate responsibility initiatives to engage employees across the company’s range of geographic locations.

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