Case

Case Solution for McDonald’s and the Hotel Industry

Complete Case details are given below :

Case Name : McDonald’s and the Hotel Industry

Authors : Mark Vandenbosch, Ken Mark

Source : Ivey Publishing

Case ID : 902A21

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

McDonald’s, one of the world’s strongest and most recognizable brands, intends to extend its “world’s best quick service restaurant experience” brand into the hotel industry by launching a hotel in Illinois. An industry observer examines the hotel venture’s positioning options and the McDonald’s brand extension into a different product class.

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Case Solution for Logitech: Launching a Digital Pen

Complete Case details are given below :

Case Name : Logitech: Launching a Digital Pen

Authors : Mark Vandenbosch, Ken Mark

Source : Ivey Publishing

Case ID : 903A02

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Logitech is an international company that designs and manufactures computer peripheral products. The retail pointing devices unit director is thinking about the development of the next generation of his device, the Logitech io digital pen. With less than two months until launch time, the director is still unsure which features are valuable to potential users, who these potential users are, and for which applications the digital pen can be used.

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Case Solution for Worldwide Equipment (China) Ltd.: A Sales Performance Dilemma

Complete Case details are given below :

Case Name : Worldwide Equipment (China) Ltd.: A Sales Performance Dilemma

Authors : June Cotte, Alan Wenchu Yang

Source : Ivey Publishing

Case ID : 902A28

Discipline : Marketing

Case Length : 19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Worldwide Equipment Ltd. is one of the world’s largest manufacturers of heating, ventilating, and air-conditioning equipment. The Beijing regional sales manager has just heard that the sales performance of his office ranked the lowest among the sales offices in China. As a result, the Beijing sales force will not receive their year-end bonuses unless the situation can be turned around quickly. The regional sales manager must determine whether the sales management process or a recent new hire on the sales force, whose hiring was strongly suggested by the manager’s boss, are to blame for the poor sales performance and how to keep the situation from recurring.

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Case Solution for Living.Dupont.ca: Virtual Business, Real Money

Complete Case details are given below :

Case Name : Living.Dupont.ca: Virtual Business, Real Money

Authors : Kersi Antia, Ilia Frolov, Bharat Sud

Source : Ivey Publishing

Case ID : 903A18

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

DuPont Canada manufactures and sells the raw materials that are used to produce brand name home renovation and home decorating products, including fabrics, carpets, countertops, and paints. To develop relationships with consumers and acquire information on their purchasing needs and purchasing patterns, the company launched a web site that offered decorating idea and product information through a virtual home. After 12 months, the company’s project team must decide whether the project was a worthwhile investment and whether they should invest in the second phase. In making their decision, they need to identify the performance metrics to use in estimating the return on investment. They also need to determine whether to pursue revenue generation through the sale of advertising space or online sales through the web site. Finally, the project team must assess whether their value chain partners would be willing to invest in the second phase of the project.

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Case Solution for Cola Wars in China: The Future Is Here

Complete Case details are given below :

Case Name : Cola Wars in China: The Future Is Here

Authors : Niraj Dawar, Nancy Hua Dai

Source : Ivey Publishing

Case ID : 903A06

Discipline : Marketing

Case Length : 23 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Wahaha Hangzhou Group Co. Ltd. is one of China’s largest soft drink producers. One of the company’s products, Future Cola, was launched a few years ago to compete with Coca Cola and PepsiCo and has made significant progress in the soft drink markets that were developed by these cola giants. The issue now is to maintain the momentum of growth in the face of major competition from the giant multinationals and to achieve its goal of dominant market share.

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Case Solution for Marshalls International, Inc.

Complete Case details are given below :

Case Name : Marshalls International, Inc.

Authors : Michael R. Pearce, Samira Amini

Source : Ivey Publishing

Case ID : 903A19

Discipline : Marketing

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Warners Inc. is a world-leading packaged goods company that supplies a large number of packaged goods to Marshalls International Inc., a leading mass merchandiser. The health and beauty category manager at Warners has been asked to examine its hair care category for opportunities to allow Marshalls to achieve a leadership position in the category among its competitors. He must examine the leading retailers in the category and their marketing strategies and compare them to Marshalls’ strategy.

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Case Solution for Shanghai COS Software Ltd.

Complete Case details are given below :

Case Name : Shanghai COS Software Ltd.

Authors : Kenneth G. Hardy, Bin Zhang, Patrick Zhu

Source : Ivey Publishing

Case ID : 903A31

Discipline : Marketing

Case Length : 21 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Shanghai COS Software Ltd. designs and develops smart card operating systems. The company’s marketing manager must decide the best basis for segmenting the burgeoning market for smart cards for wireless devices in China. She has excellent data on this duopoly market, the segments, and their buying criteria. In fact, she already has received significant orders for low-end cards from each of the two large customers. However, she and the senior management team must decide on the market positioning for this young high-tech start-up. She must select one of the two major customers whose size, structure, and procedures are quite different. She must also decide whether the company should market low-margin/high-volume or high-margin/low-volume products. Both products seem to have a very short life expectancy in the face of rapidly changing customer expectations. The investors in the company want it to achieve profitability fairly quickly and still adopt sustainable positioning in the marketplace.

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Case Solution for Microsoft Canada: Marketing Xbox

Complete Case details are given below :

Case Name : Microsoft Canada: Marketing Xbox

Authors : Michael R. Pearce, Tanya Mark

Source : Ivey Publishing

Case ID : 903A23

Discipline : Marketing

Case Length : 31 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The group product manager for Xbox Canada was working on his marketing plan for the product’s second year in the Canadian market. Xbox is a video game console and trailed Sony’s PlayStation 2 in the marketplace. The group product manager must present his plan at the Microsoft Global Briefing. With such a turbulent and fickle gaming market, he wondered what he might do as an encore to the Xbox launch program.

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Case Solution for Ford Windstar

Complete Case details are given below :

Case Name : Ford Windstar

Authors : Robert J. Fisher, David J. Sharp, Satish Jha

Source : Ivey Publishing

Case ID : 903A05

Discipline : Marketing

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Ford of Canada is a division of the Ford Motor Co.–one of the “Big Three” automobile manufacturers in North America. The brand manager of the Windstar was concerned that its only brand in the minivan category would not meet its annual sales target. Since the Windstar’s launch in the early 1990s, it had become one of the largest selling auto brands in Canada and was synonymous with safety and family travel. During the past few years, the popularity of purchasing a Windstar had declined with a competitive minivan market, the recession, quality problems, and several product recalls. The brand manager must create a promotional strategy that will maintain Windstar sales and profitability and attempt to maintain the brand image.

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Case Solution for Pizza Public Co. Ltd., Thailand (A)

Complete Case details are given below :

Case Name : Pizza Public Co. Ltd., Thailand (A)

Authors : Michael R. Pearce, Kathleen E. Slaughter, Elizabeth O’Neil

Source : Ivey Publishing

Case ID : 903A24

Discipline : Marketing

Case Length : 21 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Pizza Public Co. Ltd. (PPCL) is a division of the Minor Group of Companies that focuses on the management and operation of food service outlets. Takes place between November 1999 and February 2000 and covers the negotiation process between PPLC and Tricon Restaurants USA regarding the renewal of the company’s franchise agreement for Pizza Hut in Thailand. After 20 years of managing the brand, an agreement cannot be reached and PPLC must plan for the development of a new pizza brand.

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