Case

Case Solution for Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles

Complete Case details are given below :

Case Name : Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles

Authors : Jeff Saperstein, Jennifer Nelson

Source : Ivey Publishing

Case ID : 904A03

Discipline : Marketing

Case Length : 27 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Toyota is a large, international automobile manufacturer with plans to become the largest worldwide automaker, striving for 15% of global sales. Toyota is committed to becoming the leader of the hybrid-electric automotive industry and is relying on changes in the industry and customer perceptions to bring its plan to fruition. Toyota’s challenge is to develop consumer attitude and purchase intent from an early adopter, niche market model into universal mainstream acceptance.

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Case Solution for Agilent Technologies

Complete Case details are given below :

Case Name : Agilent Technologies

Authors : Jeff Saperstein, Camilla Burg, Anamika Ghosh, Maria Del Carmen Arenas

Source : Ivey Publishing

Case ID : 904A04

Discipline : Marketing

Case Length : 29 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Agilent Technologies was spun off from Hewlett-Packard (HP) in an effort to establish a new brand in the high-tech industry. The senior director of global brand management was reflecting on the company’s challenges in focusing its worldwide marketing effort on the multiple business sectors. Agilent was intended to establish itself as a separate company from HP while still continuing in the HP tradition of excellent customer service and reliability. Now, with smaller advertising and marketing budgets, downsizing of the company, fierce competitive pricing and service, and an evolution from within Agilent Technologies to provide more service and knowledge through its Web site, the marketing and communications challenges have changed since the company’s introduction.

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Case Solution for Pennzoil-Quaker State Canada: The One-to-One Decision (A)

Complete Case details are given below :

Case Name : Pennzoil-Quaker State Canada: The One-to-One Decision (A)

Authors : Terry H. Deutscher, Christopher Spalding

Source : Ivey Publishing

Case ID : 904A10

Discipline : Marketing

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The director of the lubricants business for Pennzoil-Quaker State Canada is facing a significant challenge–overcoming customer apathy about changing motor oil. Increasing the frequency of oil changes and improving retention of its customers were critical for the financial success of the company. In response to this challenge, the director had to decide on the adoption and implementation of a major new promotional program: One-to-One. The program was designed to create closer relationships among consumers, retailers, and Pennzoil-Quaker State. Making the program work required active cooperation on the part of retail installers who performed the oil changes.

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Case Solution for Levi Strauss Canada Holding an Ember: The GWG (R) Brand

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Case Name : Levi Strauss Canada Holding an Ember: The GWG (R) Brand

Authors : Michael R. Pearce, Ken Mark, Jordan Mitchell

Source : Ivey Publishing

Case ID : 904A07

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The director of marketing for Levi Strauss Canada needs to decide the fate of the GWG brand, a fallen giant in the Canadian jeans market. For the last three years, GWG has been licensed to a small manufacturer, who has failed to meet the requirements in the license agreement. Although the director wants to use some of the latent brand equity in GWG, Levi’s and Dockers brands come first and she cannot divert marketing dollars toward the brand’s revival. Also, she must be careful to manage her small but powerful portfolio of brands in the five main channels without cannibalizing the already declining volumes of the Levi’s brand.

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Case Solution for Amway in China (A): A New Business Model

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Case Name : Amway in China (A): A New Business Model

Authors : David Tan, Justin Tan

Source : Ivey Publishing

Case ID : 904M35

Discipline : Marketing

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Amway is a large manufacturer of household products that uses the direct selling approach. The company was established in the late 1940s and over the years, still using direct selling, branched into the United Kingdom, Europe, and Japan. With this global success, it expanded further, into the Chinese market. However, the company must look at its strategy after the Chinese government implements regulations on the direct marketing business model.

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Case Solution for Samsung: Redefining a Brand

Complete Case details are given below :

Case Name : Samsung: Redefining a Brand

Authors : Robin Ritchie, Fan Ye, Christian Kim

Source : Ivey Publishing

Case ID : 904A16

Discipline : Marketing

Case Length : 20 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In less than a decade, Korea’s Samsung has transformed itself from a maker of low-end consumer electronics into a legitimate rival to Japanese industry giants such as Sony and Panasonic. Success has been due largely to efforts to reposition Samsung as a provider of stylish, leading-edge digital technology. But shadows of the old brand image remain, spurred on by the continued availability of several of the company’s traditional products. The president of Samsung Electronics Canada has been directed to solve this problem, prompting difficult choices regarding product, pricing, distribution, and promotion that threaten to hurt sales and short-run profits.

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Case Solution for Walt Disney Internet Group Japan’s Dimo Project

Complete Case details are given below :

Case Name : Walt Disney Internet Group Japan’s Dimo Project

Authors : Philip Sugai

Source : Ivey Publishing

Case ID : 904A26

Discipline : Marketing

Case Length : 28 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Walt Disney Internet Group (WDIG) Japan has recently launched an entirely new set of interactive mobile character/agents for the NTT DoCoMo iMode platform, called Dimo. Having built Japan’s most successful mobile entertainment business using traditional Disney-branded characters and related content, these Dimo characters have been designed to go well beyond entertainment and become valuable guides, assistants, and friends for users of the continuously evolving mobile Internet and the increasingly complex tasks enabled by this platform. Although the WDIG Japan team feels strongly that these types of character/agents will be the future of human-device interactions, subscription figures six months after Dimo’s launch suggest that Japan’s mobile consumers may not share this belief.

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Case Solution for Megawheels Inc.

Complete Case details are given below :

Case Name : Megawheels Inc.

Authors : Kenneth G. Hardy, Darroch A. Robertson, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : 904A29

Discipline : Marketing

Case Length : 24 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The new CEO of a struggling dot-com is faced with high costs and slow revenue generation–it has spent $20 million Canadian dollars, and profitability was not yet in sight. Fortunately, his venture capital company was still willing to advance funds and he believed that he could secure some “elephant” deals to save the enterprise. Another option was to chase smaller deals for immediate cash. In what priority should he attack his strategic issues and, in particular, what size and type of selling opportunities should he pursue?

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Case Solution for Shimla Dairy Products Private Ltd., India: Poised for Growth?

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Case Name : Shimla Dairy Products Private Ltd., India: Poised for Growth?

Authors : Michael Rouse, Navin John

Source : Ivey Publishing

Case ID : 905M17

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The technical director of Shimla Dairy Products, a government-licensed food manufacturer, has spent time working in the cheese industry in Australia. He has returned to India with new skills and ideas to share with the company. Cheese is a fairly new product in India and he must decide how best to take advantage of the growth potential in the Indian cheese market. He must consider issues of marketing, branding, production processes, operations, and customer focus.

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Case Solution for Dexit–A Marketing Opportunity

Complete Case details are given below :

Case Name : Dexit–A Marketing Opportunity

Authors : Robin Ritchie, Lalani Sohail, Sohail Lalani

Source : Ivey Publishing

Case ID : 905A02

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Dexit is a new electronic payment system that offers a convenient alternative to cash for small-value retail transactions. The chief executive officer is faced with some critical target market and marketing mix decisions as she prepares for launch. The situation is complicated by the fact that action is needed on two fronts: Dexit must not only recruit end consumers for the service, it also must convince merchants to install the payment terminals. Because paying with cash is free, the company needs to persuade both groups that the added convenience of Dexit justifies a transaction fee. Although the concept appears to have good potential, recent test market failures of two similar offerings suggest that success is far from guaranteed. Reinforces the importance of solid consumer analysis when selecting a target market, demonstrates the concept of value to the customer, and provides a basis for discussing push vs. pull marketing strategies.

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