Case

Case Solution for Procter & Gamble Canada (A): The Febreze Decision

Complete Case details are given below :

Case Name : Procter & Gamble Canada (A): The Febreze Decision

Authors : Roderick E. White, Ken Mark

Source : Ivey Publishing

Case ID : 900M05

Discipline : Marketing

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Procter & Gamble reorganized its operations and created Global Business Units with Market Development Organizations (MDO) to augment the brand strategy work. This reorganization supported changes in culture that included reasonable risk taking. The marketing director of Procter & Gamble Canada was evaluating the potential success of launching a new product, Febreze, by using volume analysis resources available to her. The results indicated that Febreze would be a relatively small business opportunity, but the model could not take into account the various new MDO marketing tools that were not yet available. To justify the cost of launching the product, revenues would have to be significantly more than the volume model predicted. While trying to adjust to the new culture, the marketing director had to evaluate the risks associated with launching the product not knowing if the new tools would generate the additional volumes needed and the risk of losing the competitive edge if she postponed the launch.

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Case Solution for Procter & Gamble Canada (B): The Canadian MDO

Complete Case details are given below :

Case Name : Procter & Gamble Canada (B): The Canadian MDO

Authors : Roderick E. White, Ken Mark

Source : Ivey Publishing

Case ID : 900M06

Discipline : Marketing

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Organization 2005, the latest initiative by Procter & Gamble (P&G) worldwide, was put in place to help double revenue growth between 2000 and 2005. The reorganization aligned the company so that planning and managing the lines of business were done on a global basis. The company’s culture, its structure, and how work would be done were three key items that the changes would impact. The newly appointed president of P&G Canada reflected on the strategy behind the changes, the implications of the organizational change, and the message he wanted to deliver as he prepared to address the Canadian employees.

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Case Solution for Global Branding of Stella Artois

Complete Case details are given below :

Case Name : Global Branding of Stella Artois

Authors : Paul W. Beamish, Anthony Goerzen

Source : Ivey Publishing

Case ID : 900A19

Discipline : Marketing

Case Length : 23 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Interbrew had developed into the world’s 4th largest brewer by acquiring and managing a large portfolio of national and regional beer brands in markets around the world. Recently, senior management had decided to develop one of their premium beers, Stella Artois, as a global brand. The early stages of Interbrew’s global branding strategy and tactics are examined.

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Case Solution for Beijing Toronto International Hospital

Complete Case details are given below :

Case Name : Beijing Toronto International Hospital

Authors : Kenneth G. Hardy, Ken Mark

Source : Ivey Publishing

Case ID : 901A06

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Beijing Toronto International Hospital was a new private facility being built in Beijing that would offer a full range of general and specialized Western-quality medical services to a very specific market segment: expatriates and wealthy Chinese families. Membership cards were sold that entitled each member to a distinct level of hospital service. The CEO found that as the building neared completion, only a few memberships had been sold, which resulted in a cash shortage. He did not know why sales failed to materialize as expected, but felt that he must redirect and revitalize the marketing campaign. He considered several options and had to determine what would work best in the Chinese market.

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Case Solution for Stella Artois in the U.K.

Complete Case details are given below :

Case Name : Stella Artois in the U.K.

Authors : Paul W. Beamish, Anthony Goerzen

Source : Ivey Publishing

Case ID : 901A17

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Stella Artois, Interbrew company’s flagship brand of beer, has experienced phenomenal success on the international market. The United Kingdom market has played a critical role in that success, and Interbrew needs to assess the reasons for this. Interbrew’s managing director and chief marketing officer are meeting to have a discussion about how to proceed in developing the Stella Artois brand. First, they need to understand what part of the company’s success was due to expert marketing practices and what part might possibly be due to being in the right place at the right time. They also want to assess what possible steps might be taken to spread these practices across the corporation for use in the company’s global marketing strategy.

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Case Solution for Nintendo: The Launch of Game Boy Color

Complete Case details are given below :

Case Name : Nintendo: The Launch of Game Boy Color

Authors : Robert J. Fisher, Adrian B. Ryans

Source : Ivey Publishing

Case ID : 901A13

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Nintendo Co. Ltd. is a worldwide leader in the retail video game industry. In 1998, the color version of Nintendo Game Boy would be launched simultaneously in North America and Europe and would be one of Nintendo’s most important launches. The president of Nintendo, Canada must develop a marketing plan that would generate the most profit.

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Case Solution for Canadian Tire: Selecting a Social Marketing Program

Complete Case details are given below :

Case Name : Canadian Tire: Selecting a Social Marketing Program

Authors : Robert J. Fisher, Karen Bong, Ken Mark

Source : Ivey Publishing

Case ID : 901A26

Discipline : Marketing

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Canadian Tire is a large retailer of automotive, hardware, and houseware products. As part of the company’s marketing strategy, the executive director of corporate affairs is reviewing four social marketing programs and must decide which program the company will adopt. She must analyze each of the social marketing programs and assess how the program will contribute to the company’s competitive position. She also needs to convince the company’s independent associate dealers to adopt and implement the chosen program.

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Case Solution for Molson Canadian: The Rant

Complete Case details are given below :

Case Name : Molson Canadian: The Rant

Authors : Robert J. Fisher, Scott Walker

Source : Ivey Publishing

Case ID : 901A25

Discipline : Marketing

Case Length : 19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Molson Canada produced Molson Canadian, Canada’s best-selling beer. Canadian’s previous advertising campaign “The Rant” had been incredibly popular, making it one of the most successful ads for Molson in a long time and winning numerous international and domestic advertising awards. The marketing team for Molson Canadian must find the theme for the next advertising campaign as well as decide whether to move toward more traditional beer advertising or maintain the nontraditional theme of The Rant.

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Case Solution for Glegg Water Co. and the E-Cell: Securing the Adoption of a Superior Technology

Complete Case details are given below :

Case Name : Glegg Water Co. and the E-Cell: Securing the Adoption of a Superior Technology

Authors : Pratima Bansal, Ryan Maund

Source : Ivey Publishing

Case ID : 901M03

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Glegg Water Co. is an international company that specializes in customizing premanufactured components into full industrial water treatment systems. In the early 1990s, the water treatment industry had introduced a process that removes charged particles from water used in industrial applications. This technology was superior to resin technology because it was more environmentally sound and more reliable. However, its applications were limited to low water flows. Glegg, through its development of the E-Cell, refined the technology, making it available to high water flow operations. Despite the clear technological superiority, Glegg was finding it difficult penetrating the market. The CEO must develop a strategy and marketing plan that will make E-Cell the industry standard.

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Case Solution for Global Healthcare Exchange Canada: Trade Exchange Adoption

Complete Case details are given below :

Case Name : Global Healthcare Exchange Canada: Trade Exchange Adoption

Authors : Terry H. Deutscher, Dana Gruber

Source : Ivey Publishing

Case ID : 902A23

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Global Healthcare Exchange Canada is a business-to-business exchange that connects hospitals and their major suppliers through an electronic procurement process. Founded as a subsidiary of its global parent, the exchange has become the leading health-care exchange in the country, but it is still far short of break-even. To drive adoption among hospitals and suppliers to the target levels, Global Healthcare must develop a compelling value proposition. This requires overcoming considerable inertia among hospitals that are often reluctant to change their frequently inefficient purchasing processes. Despite the major benefits to be realized from automating supply chain operations in the industry, the adoption decision process among hospitals is highly complex and idiosyncratic. In confronting these challenges, the exchange must also re-examine its own business model, in particular its pricing strategy for both suppliers and hospitals.

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