Media

Case Solution for OWNI: Disrupting the French Media Landscape
Complete Case details are given below :
Case Name :      OWNI: Disrupting the French Media Landscape
Authors :           Jean-Philippe Vergne, Ken Mark
Source :             Ivey Publishing
Case ID :            W1345
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
OWNI was founded in April 2009 as a copyright-free online news and image distribution firm. As part of a web agency that developed web content and graphics for French companies, it insisted that all content produced could be made freely available to others under the Creative Commons licence. OWNI delivered hard-hitting news, sourced in the beginning mostly from bloggers and later supplemented by a team of investigative journalists. Set up to challenge the dominance of traditional French media, OWNI sought to carve out a niche for itself as a provider of richly illustrated, insightful news articles that were available to the public at no cost. Yet, despite its aspirations, the recognition it had received in the form of industry awards and the commitment of its employees, the firm filed for bankruptcy by the end of 2012. A former journalist at OWNI considers its impact on French media, what it represented, what changes – if any – it sparked and what it could have accomplished had it achieved what it set out to do. What were the challenges of growing and maintaining a unique business model in the face of competition and dwindling resources that OWNI’s management failed to meet?
 
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Case Solution for Vice Media: Competitive Advantage and Global Expansion
Complete Case details are given below :
Case Name :      Vice Media: Competitive Advantage and Global Expansion
Authors :           Farzad H Alvi
Source :             Ivey Publishing
Case ID :            W14037
Discipline :        General Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Vice Media has gone from the wilderness of a media backwater in Canada to landing in New York City and assiduously building a global youth brand through unique and seemingly inimitable competitive advantages. While globalizing its operations, Vice Media appears to have developed expertise in standardizing certain aspects of its business, adapting others to local context and, increasingly, building a global chain. Given Vice Media’s explosive growth, how can its global value chain be structured to maintain the carefully cultivated emotional connection the company has created with its audience?
 
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Case Solution for Capital One: Launching a Mass Media Campaign
Complete Case details are given below :
Case Name :      Capital One: Launching a Mass Media Campaign
Authors :           Robert J. Fisher, Ken Mark
Source :             Ivey Publishing
Case ID :            906A05
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Senior Brand Manager for Capital One Canada is developing the firm’s strategy for its first mass media advertising campaign there. He had been provided with a menu of U.S. and U.K. advertisements–with test results for each–which he can adapt for a Canadian audience. The key decisions the Senior Brand Manager faces includes which customer segment to focus on, what value proposition to signal to this segment, what advertisements should be used to deliver these messages, and what customization efforts are necessary. He has a presentation to Capital One’s senior management team and needs to back up his recommendations with numbers and logic.
 
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Case Solution for Molson Canada: Social Media Marketing
Complete Case details are given below :
Case Name :      Molson Canada: Social Media Marketing
Authors :           Deborah Compeau, Israr Qureshi
Source :             Ivey Publishing
Case ID :            908A14
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case describes Molson’s experiment with social media for creating brand awareness. It illustrates issues involved in social media marketing. Molson was faced with the challenge of how quickly the contents of social media could spread to various constituencies. There was a real danger of the situation getting out of hand if Molson did not respond quickly. The case encourages readers to ponder whether Molson’s action was the only option available and to consider what its next steps might be.
 
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Case Solution for Social Media Content Strategy at Ayojak
Complete Case details are given below :
Case Name :      Social Media Content Strategy at Ayojak
Authors :           Anandan Pillai, Arvind Sahay
Source :             Ivey Publishing
Case ID :            W12831
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
To introduce to the role and challenges of an intermediary in the social media context. To understand the crucial aspects of content strategy. To promote an understanding of the relevant metrics used to evaluate social media strategy. To show how content strategy can help a firm to build its brand identity. To illustrate the challenges of building a business using only the online medium, without any offline marketing support.
 
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Case Solution for HootSuite: Monetizing the Social Media Dashboard
Complete Case details are given below :
Case Name :      HootSuite: Monetizing the Social Media Dashboard
Authors :           Raymond Pirouz, Ken Mark
Source :             Ivey Publishing
Case ID :            W12332
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
HootSuite is one of the fastest growing SaaS (Software as a Service) social media dashboards on the market. The company’s vice-president of business development needs to determine the best strategy for segmenting and monetizing HootSuite users. He needs to introduce a tiered pricing plan that generates revenues without alienating users.
 
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Case Solution for Accounting for Content at Demand Media
Complete Case details are given below :
Case Name :      Accounting for Content at Demand Media
Authors :           Chris Sturby, Jessica Kelly
Source :             Ivey Publishing
Case ID :            W12658
Discipline :        Accounting
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An analyst is assessing Demand Media’s accounting policies in the face of media scrutiny around its capitalization of media costs as well as some of its non-GAAP disclosures. She has to decide whether it is appropriate to capitalize these costs. In order to do so, she must evaluate whether the costs meet the definition of an asset. After analyzing the company, its business model and its strategy, she can compare its content costs to various other companies that create “content” (intellectual property); competing accounting policies are also examined. The analyst can then determine the appropriate accounting treatment and whether any adjustments are warranted. With respect to non-GAAP earnings, she can decide whether the metrics proposed by the company are appropriate in order to measure performance.
 
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Case Solution for Centurion Media: Doing the Right Thing
Complete Case details are given below :
Case Name :      Centurion Media: Doing the Right Thing
Authors :           Carolyn Conn, Aundrea K. Guess, Jonathan Hiatt
Source :             North American Case Research Association (NACRA)
Case ID :            NA0005
Discipline :        Business Ethics
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Richard Bennett was faced with a serious ethical dilemma that would impact his career, family, and co-workers. Bennett, a regional vice president in the Cable Division of Centurion Media, believed that a contract executed by the new president of his division, Joseph Fowler, would cause significant financial losses for Bennett’s own division and the company. Bennett suspected that Fowler might have a serious conflict of interest, since he owned stock and options in Northpark-the company with which he had negotiated the contract. Bennett was only two years from retirement. If he chose to protest the contract, it would likely have very unpleasant consequences — including jeopardizing his own financial security. He would probably be fired. Additionally, his actions might endanger the careers of other employees and co-workers. The personal relationship between the CEO of Centurion Media, Chuck Reilly, and Fowler made Bennett’s decision more difficult. When Bennett contacted the general counsel and controller in the corporate office of Centurion Media, they suggested he back off. He was surprised by their stance that the contract, which Bennett thought would be financially disastrous, was in the best interest of the company. The Controller went so far as to remind Bennett how near he was to retirement, emphasizing that he should be concerned about protecting his job. What should Bennett do about the situation he faced?

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