Marketing

Case Solution for MMI Product Placement, Inc.

Complete Case details are given below :

Case Name : MMI Product Placement, Inc.

Authors : Robin Ritchie, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : 907A06

Discipline : Marketing

Case Length : 09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The president of a national placement agency is preparing to make a final pitch to sign Greyhound Canada as a client. Greyhound wants to reposition its brand as a mainstream travel option, particularly for suburban commuters, and needs cost-effective ways to get its message to consumers. The company views product placement as a viable tool for building brand awareness, but worries about losing control over its brand image. Even more serious are concerns about the absence of reliable metrics to assess the overall effectiveness of product placement. The case covers fundamentals of product placement, particularly with respect to strengths and weaknesses, and provides an excellent basis for discussing its value as part of an overall marketing communications strategy.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Let’s Talk Science

Complete Case details are given below :

Case Name : Let’s Talk Science

Authors : Elizabeth M.A. Grasby, David House

Source : Ivey Publishing

Case ID : 907A08

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The president and founder of the non-profit organization, Let’s Talk Science, needs to ensure that the marketing plan provided by her staff for a new training package would meet the sales goal of 100 units each year. The package, called “Science with Impact” is intended to train scientists and engineers on educational techniques to use for delivering effective and age-appropriate presentations to children and the non-scientific community. This marketing case focuses on the development of a pricing and promotion strategy for a product in a non-profit environment.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for SC Johnson: Planning Coupon Promotions

Complete Case details are given below :

Case Name : SC Johnson: Planning Coupon Promotions

Authors : Peter C. Bell

Source : Ivey Publishing

Case ID : 906E14

Discipline : Marketing

Case Length : 07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

An intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson’s Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Surfside Leisurescapes

Complete Case details are given below :

Case Name : Surfside Leisurescapes

Authors : Elizabeth M.A. Grasby, Karin Koopmans

Source : Ivey Publishing

Case ID : 907A20

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The hot tub division of Surfside Leisurescapes (Surfside), a backyard-living retail store, has consistently failed to meet sales expectations. The general manager must develop a comprehensive marketing plan to boost the division’s profitability in a highly competitive environment. Students are asked to analyze the profitability of Surfside’s product lines and make recommendations on promotional alternatives to generate increased interest in the products and the store. The analysis involves identifying the specific marketing challenge and analyzing the industry, hot tub consumers, the competition and Surfside’s capabilities.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Air Miles Canada: Rebranding the Air Miles Rewards Program

Complete Case details are given below :

Case Name : Air Miles Canada: Rebranding the Air Miles Rewards Program

Authors : Niraj Dawar, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : 907A09

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Air Miles, the largest third party loyalty program in Canada, has more than nine million subscribers. Competition in the loyalty card market is heating up with the entry of Aeroplan and the myriad of proprietary loyalty programs launched by retailers and other brands, and Air Miles seeks to tighten its relationship with customers. Paradoxically, for a data-driven company focused on influencing consumers individually, Air Miles opts to develop and launch a mass advertising campaign to reconnect with consumers, and just as importantly, to re-energize internally.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Personal Shoppers at Sears: The Elf Initiative

Complete Case details are given below :

Case Name : Personal Shoppers at Sears: The Elf Initiative

Authors : Kyle Murray, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : 907A19

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The senior vice-president of Corporate Store Sales, Sears Canada (Sears), was reviewing a new retailing initiative scheduled to launch within a month in all full-line Sears department stores across Canada. For the holiday season, Sears would offer the services of an elf, the equivalent of a personal shopper, to its customers. Although personal shoppers were common in upscale department stores, especially in the United States, this concept had not been tried in Sears stores. Taylor wondered how customers would respond to this novel concept in Canadian retailing.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Vincor: Project Twist

Complete Case details are given below :

Case Name : Vincor: Project Twist

Authors : Niraj Dawar, Eric Singer

Source : Ivey Publishing

Case ID : 908A02

Discipline : Marketing

Case Length : 21 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The alcohol cooler (refreshment) market in Canada was already crowded, but the marketing manager at Vincor believed there was still room for a new entrant, provided it was sufficiently differentiated. The case provides market research information on which the decision-maker relies to develop a product positioning. Trade-offs need to be made between various positioning options and costs. The case deals with marketing issues from the perspective of the brand manager launching a new product.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Conroy’s Acura: Customer Lifetime Value and Return on Marketing

Complete Case details are given below :

Case Name : Conroy’s Acura: Customer Lifetime Value and Return on Marketing

Authors : Kyle Murray, Mike Moffat

Source : Ivey Publishing

Case ID : 908A01

Discipline : Marketing

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In the fall of 2006, the president of Conroy’s Acura was examining reports of the company’s quarterly sales. He was concerned that despite a healthy economy, sales at his dealership were stagnant. The vice-president of sales of Conroy’s Acura was constantly coming up with new marketing schemes to boost sales. But the president had difficulty determining how successful past marketing efforts had been in increasing profitability. He needed a way to put the numbers into context.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Cineplex Entertainment: The Loyalty Program

Complete Case details are given below :

Case Name : Cineplex Entertainment: The Loyalty Program

Authors : Kenneth G. Hardy, Renee Zatzman

Source : Ivey Publishing

Case ID : 908A08

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2007, the marketing director for Cineplex Entertainment is trying to decide whether or not to proceed with a loyalty program that would provide incentives for customers to see more movies and events, and spend more on concessions. An important by-product would be the collection of detailed customer buying data. She has crafted four possible combinations of rewards and received proposals from three suppliers with experience in managing customer data banks. She must decide the structure and richness of the program, the supplier, the likely response rate to determine financial feasibility, and whether to launch regionally or nationally.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Toppits Foods Ltd.

Complete Case details are given below :

Case Name : Toppits Foods Ltd.

Authors : Elizabeth M.A. Grasby, Robert de Vooght, Stephen Rene Frey

Source : Ivey Publishing

Case ID : 908A05

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case explores the expansion of a product – garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to 1) assess how the competition affects Toppits’ marketing plan; 2) select a customer group to target and determine how this group affects the marketing plan; 3) determine and evaluate distribution options; 4) develop a promotional strategy and budget and 5) make a decision.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub