Marketing

Case Solution for Super Shampoo Products and the Indian Mass Market

Complete Case details are given below :

Case Name : Super Shampoo Products and the Indian Mass Market

Authors : S. Ramesh Kumar, Nitya Guruvayurappan

Source : Ivey Publishing

Case ID : 910A26

Discipline : Marketing

Case Length : 21 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The case analyzes the response of the non-users of shampoo in an emerging environment, namely India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur’s challenge is to obtain the insights, analyze the attitude of the non-users towards the category and brands, and prepare a strategy to position a new brand of shampoo (Super brand) in the Indian mass market.

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Case Solution for Ethnic Consumers Consulting

Complete Case details are given below :

Case Name : Ethnic Consumers Consulting

Authors : S. Ramesh Kumar, Nitya Guruvayurappan, Madhurjya Banerjee

Source : Ivey Publishing

Case ID : 910A30

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Emerging markets are being pursued by large multinational companies. With radical changes in the lifestyles of consumers and proliferation of categories and brands, the Indian context offers unique marketing challenges to marketers. The case deals with the perspective of how cultural values can provide the differentiation platform for brands in the categories of hair oil and fairness creams, the ritualistic categories used in the grooming habits of consumers in the country.

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Case Solution for Dacia Duster SUV

Complete Case details are given below :

Case Name : Dacia Duster SUV

Authors : Marina Apaydin, Hantulie Oana Nicoleta

Source : Ivey Publishing

Case ID : 910A31

Discipline : Marketing

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Driven by the 2009 global economic crisis, Dacia Romania designed and built the Dacia Duster sport utility vehicle (SUV) to be the ideal SUV at an affordable price. After the successful introductions of the cheapest modern sedan on the international market in 2004 and among the cheapest modern seven-seaters in 2006, Dacia planned to introduce what it hoped would become the cheapest modern SUV on the international market. The main challenges Dacia was facing in 2009 were not only how to sell the car to existing customers and how to conduct an extensive public communication campaign in order to convince other drivers to change their cars for the cheaper, more efficient Dacia SUV that was going to be available in spring 2010.

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Case Solution for Health Care Center for the Homeless: Changing with the Times

Complete Case details are given below :

Case Name : Health Care Center for the Homeless: Changing with the Times

Authors : Mary Conway Dato-on, Eileen Weisenbach Keller

Source : Ivey Publishing

Case ID : 910A32

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Bakari Burns, CEO of the Health Care Center for the Homeless (HCCH), located in Orlando, Florida was faced with the daunting task of rebranding the organization he lead. Burns knew the organization experienced difficulty with recognition and marketplace distinction, primarily due to the public’s misperceptions about the relationship between HCCH and the Coalition for the Homeless of Central Florida. An external consulting team offered several recommendations for change, including an amended name and redesign of all marketing materials. This advice and changes in the external environment provided an excellent opportunity to reposition and refocus the organization. Recognizing the need for a new strategy and implementing that strategy were not the same; Burns was not sure how to lead the organization through the change process.

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Case Solution for Canadian Breast Cancer Foundation: Corporate Sponsorship Choices

Complete Case details are given below :

Case Name : Canadian Breast Cancer Foundation: Corporate Sponsorship Choices

Authors : Allison Johnson, Laurie Dudo

Source : Ivey Publishing

Case ID : W11073

Discipline : Marketing

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The case explores the use and importance of corporate sponsorships, specifically how these relationships are formed with the Canadian Breast Cancer Foundation. The associate director of National Corporate Programs at the Canadian Breast Cancer Foundation (the Foundation) needs to determine the Foundation’s direction regarding its corporate sponsorship program. Due to the slowdown in the economic environment, a major sponsor of the Foundation, who has contributed more than $1 million to the charity over the past five years, decided to pull two products from the shelf. The associate director needs to find a way to replace that support. Fortunately, the Foundation was approached by three corporations who were interested in becoming corporate sponsors. The associate director and her team now need to evaluate the three corporate sponsorship proposals to determine whether they fit with the Foundation’s values and goals.

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Case Solution for Porsche Canada: Selling Winter Driving

Complete Case details are given below :

Case Name : Porsche Canada: Selling Winter Driving

Authors : Ken Mark, Dante Pirouz

Source : Ivey Publishing

Case ID : W11146

Discipline : Marketing

Case Length : 22 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Porsche Canada wants to encourage their Canadian customers to drive their cars in winter. The prize is increased sales of cars (by consumers currently unwilling to buy a Porsche only for summer driving) and winter accessories, such as snow tires. This is a three-fold challenge because Canadians generally believe that luxury vehicles should not be driven in winter due to to ice and salt; that sports cars generally performed poorly in winter conditions; and it was unwise to drive a luxury car in winter where it could be more easily scratched or damaged.

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Case Solution for West Ham United Football Club’s Olympic Stadium Move

Complete Case details are given below :

Case Name : West Ham United Football Club’s Olympic Stadium Move

Authors : Matthew Thomson, Neil Bendle

Source : Ivey Publishing

Case ID : W11150

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

West Ham United are an English football team that competed to win the right to move their games to play in the stadium being constructed for the 2012 London Olympics. They secured financial support from the local government and the backing of the U.K. athletics. West Ham’s rival bidder, Tottenham Hotspurs, presented a strong business case for the move and required no public support. West Ham despite this, won the right to move. The case focuses on ensuring fan acceptance of the move.

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Case Solution for CardSwap: Converting Unwanted Gift Cards into Cash

Complete Case details are given below :

Case Name : CardSwap: Converting Unwanted Gift Cards into Cash

Authors : Neil Bendle, Michael Taylor

Source : Ivey Publishing

Case ID : W11189

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The co-founder of CardSwap.ca sat at his desk in the Toronto office from which he managed the company. CardSwap was an online service that provided consumers with the opportunity to convert unwanted gift cards into hard cash. The co-founder felt convinced that his small Canadian company created great value for its customers. After all there were around a billion dollars of unwanted gift cards entering circulation every year. People who owned these unwanted gift cards would surely want to use the CardSwap service. CardSwap could offer a strong value proposition to consumers while ensuring a healthy return through commissions on every transaction. Problems remained however CardSwap was a relatively small company and had no access to the multi-million dollar advertising budgets that might be needed to get a message out to consumers through an extensive multi-media strategy. How much should the company be willing to spend to acquire a customer? How best could this new company use its limited resources to communicate to customers the benefits that CardSwap had to offer?

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