Solution

Case Solution for Nintendo: The Launch of Game Boy Color

Complete Case details are given below :

Case Name : Nintendo: The Launch of Game Boy Color

Authors : Robert J. Fisher, Adrian B. Ryans

Source : Ivey Publishing

Case ID : 901A13

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Nintendo Co. Ltd. is a worldwide leader in the retail video game industry. In 1998, the color version of Nintendo Game Boy would be launched simultaneously in North America and Europe and would be one of Nintendo’s most important launches. The president of Nintendo, Canada must develop a marketing plan that would generate the most profit.

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Case Solution for Canadian Tire: Selecting a Social Marketing Program

Complete Case details are given below :

Case Name : Canadian Tire: Selecting a Social Marketing Program

Authors : Robert J. Fisher, Karen Bong, Ken Mark

Source : Ivey Publishing

Case ID : 901A26

Discipline : Marketing

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Canadian Tire is a large retailer of automotive, hardware, and houseware products. As part of the company’s marketing strategy, the executive director of corporate affairs is reviewing four social marketing programs and must decide which program the company will adopt. She must analyze each of the social marketing programs and assess how the program will contribute to the company’s competitive position. She also needs to convince the company’s independent associate dealers to adopt and implement the chosen program.

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Case Solution for Molson Canadian: The Rant

Complete Case details are given below :

Case Name : Molson Canadian: The Rant

Authors : Robert J. Fisher, Scott Walker

Source : Ivey Publishing

Case ID : 901A25

Discipline : Marketing

Case Length : 19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Molson Canada produced Molson Canadian, Canada’s best-selling beer. Canadian’s previous advertising campaign “The Rant” had been incredibly popular, making it one of the most successful ads for Molson in a long time and winning numerous international and domestic advertising awards. The marketing team for Molson Canadian must find the theme for the next advertising campaign as well as decide whether to move toward more traditional beer advertising or maintain the nontraditional theme of The Rant.

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Case Solution for Glegg Water Co. and the E-Cell: Securing the Adoption of a Superior Technology

Complete Case details are given below :

Case Name : Glegg Water Co. and the E-Cell: Securing the Adoption of a Superior Technology

Authors : Pratima Bansal, Ryan Maund

Source : Ivey Publishing

Case ID : 901M03

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Glegg Water Co. is an international company that specializes in customizing premanufactured components into full industrial water treatment systems. In the early 1990s, the water treatment industry had introduced a process that removes charged particles from water used in industrial applications. This technology was superior to resin technology because it was more environmentally sound and more reliable. However, its applications were limited to low water flows. Glegg, through its development of the E-Cell, refined the technology, making it available to high water flow operations. Despite the clear technological superiority, Glegg was finding it difficult penetrating the market. The CEO must develop a strategy and marketing plan that will make E-Cell the industry standard.

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Case Solution for Global Healthcare Exchange Canada: Trade Exchange Adoption

Complete Case details are given below :

Case Name : Global Healthcare Exchange Canada: Trade Exchange Adoption

Authors : Terry H. Deutscher, Dana Gruber

Source : Ivey Publishing

Case ID : 902A23

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Global Healthcare Exchange Canada is a business-to-business exchange that connects hospitals and their major suppliers through an electronic procurement process. Founded as a subsidiary of its global parent, the exchange has become the leading health-care exchange in the country, but it is still far short of break-even. To drive adoption among hospitals and suppliers to the target levels, Global Healthcare must develop a compelling value proposition. This requires overcoming considerable inertia among hospitals that are often reluctant to change their frequently inefficient purchasing processes. Despite the major benefits to be realized from automating supply chain operations in the industry, the adoption decision process among hospitals is highly complex and idiosyncratic. In confronting these challenges, the exchange must also re-examine its own business model, in particular its pricing strategy for both suppliers and hospitals.

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Case Solution for McDonald’s and the Hotel Industry

Complete Case details are given below :

Case Name : McDonald’s and the Hotel Industry

Authors : Mark Vandenbosch, Ken Mark

Source : Ivey Publishing

Case ID : 902A21

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

McDonald’s, one of the world’s strongest and most recognizable brands, intends to extend its “world’s best quick service restaurant experience” brand into the hotel industry by launching a hotel in Illinois. An industry observer examines the hotel venture’s positioning options and the McDonald’s brand extension into a different product class.

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Case Solution for Logitech: Launching a Digital Pen

Complete Case details are given below :

Case Name : Logitech: Launching a Digital Pen

Authors : Mark Vandenbosch, Ken Mark

Source : Ivey Publishing

Case ID : 903A02

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Logitech is an international company that designs and manufactures computer peripheral products. The retail pointing devices unit director is thinking about the development of the next generation of his device, the Logitech io digital pen. With less than two months until launch time, the director is still unsure which features are valuable to potential users, who these potential users are, and for which applications the digital pen can be used.

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Case Solution for Worldwide Equipment (China) Ltd.: A Sales Performance Dilemma

Complete Case details are given below :

Case Name : Worldwide Equipment (China) Ltd.: A Sales Performance Dilemma

Authors : June Cotte, Alan Wenchu Yang

Source : Ivey Publishing

Case ID : 902A28

Discipline : Marketing

Case Length : 19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Worldwide Equipment Ltd. is one of the world’s largest manufacturers of heating, ventilating, and air-conditioning equipment. The Beijing regional sales manager has just heard that the sales performance of his office ranked the lowest among the sales offices in China. As a result, the Beijing sales force will not receive their year-end bonuses unless the situation can be turned around quickly. The regional sales manager must determine whether the sales management process or a recent new hire on the sales force, whose hiring was strongly suggested by the manager’s boss, are to blame for the poor sales performance and how to keep the situation from recurring.

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Case Solution for Living.Dupont.ca: Virtual Business, Real Money

Complete Case details are given below :

Case Name : Living.Dupont.ca: Virtual Business, Real Money

Authors : Kersi Antia, Ilia Frolov, Bharat Sud

Source : Ivey Publishing

Case ID : 903A18

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

DuPont Canada manufactures and sells the raw materials that are used to produce brand name home renovation and home decorating products, including fabrics, carpets, countertops, and paints. To develop relationships with consumers and acquire information on their purchasing needs and purchasing patterns, the company launched a web site that offered decorating idea and product information through a virtual home. After 12 months, the company’s project team must decide whether the project was a worthwhile investment and whether they should invest in the second phase. In making their decision, they need to identify the performance metrics to use in estimating the return on investment. They also need to determine whether to pursue revenue generation through the sale of advertising space or online sales through the web site. Finally, the project team must assess whether their value chain partners would be willing to invest in the second phase of the project.

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Case Solution for Cola Wars in China: The Future Is Here

Complete Case details are given below :

Case Name : Cola Wars in China: The Future Is Here

Authors : Niraj Dawar, Nancy Hua Dai

Source : Ivey Publishing

Case ID : 903A06

Discipline : Marketing

Case Length : 23 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Wahaha Hangzhou Group Co. Ltd. is one of China’s largest soft drink producers. One of the company’s products, Future Cola, was launched a few years ago to compete with Coca Cola and PepsiCo and has made significant progress in the soft drink markets that were developed by these cola giants. The issue now is to maintain the momentum of growth in the face of major competition from the giant multinationals and to achieve its goal of dominant market share.

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