Marketing

Case Solution for Infosys: The Challenge of Global Branding

Complete Case details are given below :

Case Name : Infosys: The Challenge of Global Branding

Authors : Jeff Saperstein, Padmini Murty, Viren Desai

Source : Ivey Publishing

Case ID : 905A01

Discipline : Marketing

Case Length : 28 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Information technologies outsourcing is one of the emergent fast-growth industries in the global high-tech economy. India is the leading country for IT outsourcing and Infosys is the largest Indian company in this sector. The branding challenge for Infosys is to leverage its reputation for predictable excellent results for IT outsourcing. Management identified overall company top-line revenue growth as a way to achieve 30%-40% annual increases, but allocated only a negligible budget for marketing communications. The key to the global brand strategy would not be through brand image advertising, but through communications of product strategy developments to large global IT outsourcing companies. The goal for Infosys is to be on the shortlist of providers for the large, most sophisticated for IT services assignments.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for New Century Brewing: Moonshot Caffeinated Beer

Complete Case details are given below :

Case Name : New Century Brewing: Moonshot Caffeinated Beer

Authors : Chris Robertson, David Wesley

Source : Ivey Publishing

Case ID : 905A14

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Discusses the introduction of a completely new beverage to the U.S. market. New Century Brewing, which is owned by one of the founders of Boston Beer Co., is a small brewer that outsources production to third-party brewers. It has two products, a light craft beer sold in upscale shops and restaurants, and a caffeinated beer, which is oriented toward younger drinkers mainly between 21 and 25 years of age. Moonshot, created by the legendary masterbrewer, known as the “father of light beer,” became the first caffeinated beer in the world. The company follows a differentiation strategy that attempts to appeal to a small niche of customers traditionally ignored by large brewers. Shortly after the introduction of each of its products, large competitors introduced similar products. Nevertheless, Moonshot has a first-to-market advantage that could potentially be leveraged.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Boots: Hair-Care Sales Promotion

Complete Case details are given below :

Case Name : Boots: Hair-Care Sales Promotion

Authors : Murray Bryant, Pankaj Shandilya, Robert J. Fisher

Source : Ivey Publishing

Case ID : 905A22

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Boots Group PLC, one of the best known and respected retail names in the United Kingdom, provided health and beauty products and advice that enhanced personal well-being. The marketing manager at Boots was planning a sales promotion strategy for a line of professional hair care products. The professional hair care line consisted primarily of shampoos, conditioners, and styling products (gels, wax, mousse, etc.) developed in collaboration with United Kingdom’s top celebrity hairdressers. The marketing manager’s challenge was to select one of three promotional alternatives–get three for the price of two, receive a gift with purchase, or an on-pack coupon–for the Christmas season. The alternative selected would have both immediate effects on costs and sales, but also long-term implications for the brands involved. His primary objective was to drive sales volumes and trade-up consumers from lower value brands, while retaining or building brand equity.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Global Source Healthcare: Allocating Sales Resources

Complete Case details are given below :

Case Name : Global Source Healthcare: Allocating Sales Resources

Authors : Donald Barclay, Shamail Siddiqi

Source : Ivey Publishing

Case ID : 905A21

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The founder and chief executive officer of Global Source Healthcare was struggling with how to allocate sales resources among acquiring new accounts, penetrating existing accounts and up-selling existing accounts. Global Source Healthcare provided domestic and international staffing services to healthcare facilities. The company had been operational for a year and growth had been considerably slower than expected. What made this decision especially important was that the healthcare staffing market was experiencing a substantial downturn. Consolidation was occurring in the industry. Given the limited sales and financial resources of the company, this decision was critical to ensure the very survival of Global Source. Other issues that may be raised include understanding the sales strategy in the business and marketing strategy, motivating a sales force in a difficult, limited-resource environment, and understanding the trade-off between the length of the sales cycle and the size of the potential account.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Microsoft Canada: Sales & Product Management Working Together

Complete Case details are given below :

Case Name : Microsoft Canada: Sales & Product Management Working Together

Authors : Donald Barclay, Ken Mark

Source : Ivey Publishing

Case ID : 905A15

Discipline : Marketing

Case Length : 04 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Due to differences in incentive compensation, work experience, and objectives, sales and marketing, in many organizations often clash. At Microsoft Canada, the national sales manager, Home & Entertainment Division and the group product manager for PC marketing are considering investing a recurring $1 million a year – 10 per cent of their combined promotional budget – to produce and maintain a consumer-focused website, “Microsoft Home Magazine.” This proposed investment comes at a time where sales growth is slowing in the firm’s PC business. As a surprising twist for students, this case is unique in the sense that it highlights an example where sales and marketing work together to achieve a common goal.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Brand in the Hand: Mobile Marketing at Adidas

Complete Case details are given below :

Case Name : Brand in the Hand: Mobile Marketing at Adidas

Authors : Andrew Rohm, Fareena Sultan, David Wesley

Source : Ivey Publishing

Case ID : 905A24

Discipline : Marketing

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The global media manager for Adidas International is responsible for developing and championing a new marketing strategy at Adidas called “brand in the hand” that is based on the convergence of cell phones and wireless Internet. Presents company background information, data on the penetration of mobile devices such as cell phones, the growth of global mobile marketing practices, and several mobile marketing communications campaigns that Adidas launched in 2004, such as a mobile news ticker for the 2004 European soccer championship. Introduces a specific campaign–Respect M.E.–featuring Missy Elliott, a popular female hip-hop artist, and discusses the company’s mobile marketing strategy to support Elliott’s new line of sportswear.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Product Portfolio Planning at Estonia’s Saku Brewery

Complete Case details are given below :

Case Name : Product Portfolio Planning at Estonia’s Saku Brewery

Authors : Michael R. Pearce, Jordan Mitchell

Source : Ivey Publishing

Case ID : 905A28

Discipline : Marketing

Case Length : 21 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The CEO and the marketing director of Saku Olletehase AS of Estonia must decide on the company’s product portfolio plan. Saku enjoyed market leadership in Estonia with its brand Saku Originaal; however, the strength in market share has weakened in recent years due to increasing competition and greater marketing acumen from other domestic producers. Although domestic beer sales have fallen, the company has experienced increases in other product lines, such as alcoholic long drinks, cider, and nonalcoholic beverages, which complement its existing agreement to sell Pepsi and 7Up. For the last three years, the company has had the exclusive right to resell three well-known international beer brands (Guinness, Kilkenny, and Carlsberg) in Estonia. With so many options and finite marketing resources, the company needs to decide where to focus its effort.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Morgan’s Rock Hacienda & Ecolodge

Complete Case details are given below :

Case Name : Morgan’s Rock Hacienda & Ecolodge

Authors : Shuo Wang, Judith A. Siguaw, Penny Simpson

Source : Ivey Publishing

Case ID : 905A13

Discipline : Marketing

Case Length : 24 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

An upscale ecolodge in southern Nicaragua hopes to achieve a 53% occupancy rate within three years of opening and has hired a management company to prepare a marketing strategy. Despite its proximity to Costa Rica and its focus on providing a unique luxury vacation retreat for one of the fastest growing segments in the travel industry–the ecotourist–the hotel faces numerous hurdles. The greatest challenge is to overcome Nicaragua’s negative reputation, based on its recent history of political and social unrest, still fresh in the minds of tourists. The hotel must also operate within the country’s rural infrastructure, characterized by interruptions in the power supply, poorly maintained roads, and below-standard sanitation. Additionally, Nicaragua does not have a pool of skilled employees to work in the high-end service industry. Preparation of the marketing strategy addresses the effects of these factors on the hotel’s market positioning and market penetration rate.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for InvestorSoft

Complete Case details are given below :

Case Name : InvestorSoft

Authors : Robin Ritchie, Alim Merali

Source : Ivey Publishing

Case ID : 905A30

Discipline : Marketing

Case Length : 23 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

InvestorSoft is preparing to launch its one and only product, a subscription-based software service that will make it convenient and economical for companies to manage the investor relations portion of their Web sites. The company’s founder faces an uphill battle in establishing InvestorSoft as a credible supplier to buyers who prefer dealing with large, reputable firms. His immediate challenge is to settle on a set of target customers and determine whether InvestorSoft would be better off selling to them directly or through resellers who would bundle the software with other services. He must also develop pricing and promotional strategies that will secure a strong base of customers early on, to position the company for future growth.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub

Case Solution for Santa Fe Relocation Services: Regional Brand Management

Complete Case details are given below :

Case Name : Santa Fe Relocation Services: Regional Brand Management

Authors : Niraj Dawar, Nigel Goodwin

Source : Ivey Publishing

Case ID : 905A29

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Sante Fe Relocation Services was a premium provider of relocation services based in Hong Kong. Founded in 1980, the company had built a reputation as a reliable, high-quality packer and mover of household goods. By 2000, the company also offered a full range of relocation support services, including visa and immigration applications, home searching, and cultural and language training. Santa Fe relocated expatriates and their families between Asian countries and between Asia and other regions. The company had its own staff and assets in Asia and managed its international operations through a network of partners. In 2005, the chief operating officer faced three key challenges: differentiating and positioning the brand in a crowded and often price-driven market; incorporating an expanded service line under the original brand and gaining market recognition for those additional services; and managing the brand across the Asian region with an effective balance of standardization vs. local adaptation.

Click Here to place your order

Place your order at casesolutionshub (AT)gmail(dot)com if you want to solve above case.

Cordially,

Case Solutions Hub