Marketing

Case Solution for Dr. Tim’s Premium All Natural Pet Food: Growth Options and Web Analytics Insights

Complete Case details are given below :

Case Name : Dr. Tim’s Premium All Natural Pet Food: Growth Options and Web Analytics Insights

Authors : Glenna Pendleton

Source : Ivey Publishing

Case ID : W12266

Discipline : Marketing

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case describes the creation of Dr. Tim’s Pet Food Company, a small company centred on providing superior nutrition for dogs used for athletic and competitive purposes. The company has developed a brand image of high quality and premium natural ingredients, and has gradually extended its product line while maintaining the quality of its original formula. Although the company has been very successful and has grown at an ever-increasing rate, its founder is concerned about the difficulties of expansion that Dr. Tim’s Pet Food now faces. Located in an isolated area of the Upper Peninsula of Michigan, the company is not easily accessible to sales representatives or larger populations. Furthermore, the company’s founder does not want the brand to lose its high quality or natural image, and is therefore resistant to the idea of distributing his company’s products in large discount retail outlets. In addition, the founder of Dr. Tim’s Pet Food Company runs a veterinary hospital and is therefore hoping to limit the physical expansion of his newest entrepreneurial project. While keeping all of these limitations in mind, the case presents four growth strategies open to Dr. Tim’s Pet Food Company: penetration, product development, market development and diversification. Students are asked to consider which option would be best suited to the company’s expansion based on the information provided.

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Case Solution for HDFC Life Insurance: Building a Service Brand

Complete Case details are given below :

Case Name : HDFC Life Insurance: Building a Service Brand

Authors : S. Ramesh Kumar, Akshat Kumar

Source : Ivey Publishing

Case ID : W12274

Discipline : Marketing

Case Length : 09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

HDFC Life Insurance (HDFC Life) was competing in a changing environment as established banks began entering the insurance business. Even though several brands in the category advertised with different positioning strategies, consumers were not receptive. HDFC Life commissioned a survey that seemed to lead the senior manager of digital marketing to a dead end. The challenge was to introduce a differentiation that could be associated with the HDFC brand despite the limitations of the category and the unreceptive mindset of the target segment. The case also takes into consideration the changing lifestyles of potential insurance buyers in India, their new interest in purchasing insurance online and the complexities of developing a services brand in an emerging market.

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Case Solution for Developing a New Smartphone Application: UrbanBaby

Complete Case details are given below :

Case Name : Developing a New Smartphone Application: UrbanBaby

Authors : Andrew Perkins

Source : Ivey Publishing

Case ID : W12306

Discipline : Marketing

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

UrbanBaby is a newly developed smartphone application (app) that allows users to address the difficult task of finding activities, restaurants and other forms of entertainment for newborns to young teens. A number of issues must be addressed if it is going to be profitable. First, the app’s creators, Alex and Pavel, are unsure how to characterize the large potential target market, parents, or if there are other target markets that might be interested. This is critical, as the success of the app depends on the cultivation of a strong online community that will contribute content. Second, they have to find a reliable source of data to populate the app. Third, they must decide whether to focus on Apple’s operating system, which is popular in North America, or put more of their energy into competing operating systems that are much more popular in the rest of the world. Finally, they have a number of strategic marketing choices to make and to prioritize, including whether to keep the UrbanBaby brand name and risk the ire of similarly named competitors, how to price the app, how to position and promote the app and how to time the rollout. How these initial choices will affect subsequent strategic and tactical decisions is also a matter of concern.

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Case Solution for Struggling to Make the Best Buy

Complete Case details are given below :

Case Name : Struggling to Make the Best Buy

Authors : June Cotte, Seung Hwan (Mark) Lee

Source : Ivey Publishing

Case ID : 910A10

Discipline : Marketing

Case Length : 03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

As her boyfriend’s birthday was fast approaching, Ashley struggled to make a decision on what mp3 player to buy him (Kade) as a gift. After failing to acquire her first desired choice, Ashley narrowed her selection down to two different mp3 models. Option A was to buy the Creative Zen Stone Plus, which was recommended by her boyfriend’s best friend; a friend who knew Kade’s personality and character very well. Ashley believed Kade’s friend would be a good source to ask for recommendations, as he would have a better knowledge over Kade’s interests and preferences. Option B was to buy the Rio Carbon 5, which was recommended by the salesman, who claimed to be an expert in mp3 players. She felt somewhat relieved hearing from an expert, as she did not know much about mp3 players. Given these two options, Ashley struggled to make a decision. Should she go with the suggestion offered by the friend? Or should she go with the suggestion offered by the expert? Should she go with her “interpersonal advisor” or the “expert advisor”? Ashley had to make the decision today, and she was running out of time.

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Case Solution for Harley-Davidson India

Complete Case details are given below :

Case Name : Harley-Davidson India

Authors : Kumar V Jagadeesh, Sanjeev Prashar, Haridoss Lokesh

Source : Ivey Publishing

Case ID : W12318

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The case examines Harley-Davidson’s decision to enter the Indian market. Due to India’s rapidly growing economy and its swelling base of high-net-worth consumers, numerous luxury product companies lined up to enter India. The case enumerates the factors that such firms should take into account when selecting new markets to enter. Also discussed are the various post-marketing issues Harley-Davidson faced in India after its entry and the resolutions the company could implement to resolve those issues.The case provides an opportunity for students to understand the dynamics involved in selecting new markets for the firm to maximize its gain while expanding its business.

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Case Solution for HootSuite: Monetizing the Social Media Dashboard

Complete Case details are given below :

Case Name : HootSuite: Monetizing the Social Media Dashboard

Authors : Raymond Pirouz, Ken Mark

Source : Ivey Publishing

Case ID : W12332

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

HootSuite is one of the fastest growing SaaS (Software as a Service) social media dashboards on the market. The company’s vice-president of business development needs to determine the best strategy for segmenting and monetizing HootSuite users. He needs to introduce a tiered pricing plan that generates revenues without alienating users.

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Case Solution for Wind Mobile: Competing in the Canadian Telecom Industry

Complete Case details are given below :

Case Name : Wind Mobile: Competing in the Canadian Telecom Industry

Authors : Neil Bendle, Janice Wong

Source : Ivey Publishing

Case ID : W12341

Discipline : Marketing

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case looks at how a new entrant into a market dominated by three established incumbents can win consumer support. Wind Mobile, a new entrant in the Canadian telecommunications industry, not only has to compete with rivals Bell Canada Enterprises Inc., Rogers Communications and Telus Corporation but also confronts Canadian regulations concerning foreign ownership. Although the regulatory body, the Canadian Radio-television and Telecommunications Commission (CRTC), has ruled that Wind is not Canadian controlled, the Conservative government of the day supports the company and the liberalization of the market. The contradictory stances of important regulatory players leaves considerable confusion as to the right of Wind to compete. In addition to its legal challenges, Wind has to secure customers and takes an aggressive stance against the incumbents, who deploy a variety of tactics, including fighter brands and long-term contracts, to retain their customer base.

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Case Solution for Abercrombie and Fitch

Complete Case details are given below :

Case Name : Abercrombie and Fitch

Authors : David Anderson, Cameron Mahi, Gracie Boelsems, John Garrison

Source : Ivey Publishing

Case ID : W12342

Discipline : Marketing

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

With roots in sporting and excursion goods, Abercrombie and Fitch Co. (A&F Co.) has grown into one of the most well-known men and women’s retail clothing brands by 2012. From the beginning, A&F has “stuck to (its) knitting by not trying to be all things to all people” and adopted the philosophy of creating a unique brand experience throughout each of its subsidiary brands. The company’s CEO was faced with the decision to focus attention on expanding direct-to-consumer operations and international brick and mortar stores, while closing stores domestically. The brand saw growth in sales in recent years but, in 2011, saw a drop in shares after missing Wall Street’s projected estimates. A&F Co. was in an interesting position – the company had to decide where to focus its brand and which market segment it would cater toward.

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Case Solution for Mistura Beauty Solutions

Complete Case details are given below :

Case Name : Mistura Beauty Solutions

Authors : Ron Mulholland, Anthony Davis, Amanda Goupil, Christine Harvey, Kyle Marcus

Source : Ivey Publishing

Case ID : W12373

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A four-year-old cosmetics company is experiencing the typical difficulties of a company evolving from a mom-and-pop operation to a scalable, systems-driven organization. The CEO and founder recognized a problem and opportunity with foundation makeup. She developed a self-adjusting, hard-powder makeup for use on any skin tone. Following an appearance on a reality TV show for entrepreneurs and numerous other promotional measures, the company’s sale grew to nearly $800,000. The recent acquisition of chain store clients requires the company to raise capital to finance the required inventory. Additionally, the company has consolidated its operations into a 4,000 square foot facility to improve logistics, quality control and management efficiency. Ambitious sales projections include a doubling of sales for the next two years. To support this projected growth, the CEO must ensure the appropriate systems are in place. She also needs to finance a marketing program to drive growth.

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Case Solution for Electoral Gold and Silver: Obama Versus Romney 2012

Complete Case details are given below :

Case Name : Electoral Gold and Silver: Obama Versus Romney 2012

Authors : Neil Bendle, Charan Bagga

Source : Ivey Publishing

Case ID : W13167

Discipline : Marketing

Case Length : 24 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The 2012 U.S. presidential election between President Obama and Governor Romney gave both sides reasons for optimism. As such, it was popularly thought to be anyone’s race to win. The election generated a wide range of polling at the state and national level. Despite the abundance of data, it still was not clear to many people whether the race was “too close to call” or whether one candidate had a decisive lead. On the evening of the election, two friends discuss why the result may or may not be a close one and decide to wager on the outcome.

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