Complete Case details are given below :
Case Name : Strategic Intelligence Pte. Ltd. (A)
Authors : Paul W. Beamish, Tom Gleave
Source : Ivey Publishing
Case ID : 901M32
Discipline : Strategy
Case Length : 19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Strategic Intelligence Pte. Ltd. is a research and new-media company that provides Asian-based economic and political information. The managing editor is facing several challenges in building a new online business intelligence service that focuses on Asia’s new economy. As the person responsible for the company’s first Internet-related initiative, he is expected to design, manage, and help market the new initiative that will be independent from, yet complementary to, the company’s existing events-oriented and research services. Although he is satisfied with the content that has been developed, he still needs to resolve several issues regarding target audience, pricing policy, revenue diversification options, and service awareness. A sense of urgency pervades the situation because he is expected to ensure that the new service will contribute 25% of total company revenues within the next year.
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