market

Case Solution for Nespresso and the U.S. Market

Complete Case details are given below :

Case Name : Nespresso and the U.S. Market

Authors : Edward Boon, Colin Campbell, Leyland Pitt

Source : Ivey Publishing

Case ID : W14362

Discipline : General Management

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

At the beginning of 2012, Nespresso, a manufacturer and distributor of home-brewed, single-serve coffee machines and capsules, is considering how best to increase its share of the U.S. market. It had always relied on organic growth through its own retail stores and a few premium department store chains. However, between 2005 and 2011, the demand for capsule coffee boomed, and this attracted a number of new competitors, including Starbucks, while existing competitors increased their marketing expenditures. At the same time, Nespresso’s patents were expiring, and some supermarkets started selling generic capsules for Nespresso machines. How should Nespresso change its strategy to ensure future growth? Should it relinquish its tightly controlled distribution system in order to offer increased convenience to consumers? Should it alter its product to better match the U.S. taste for milk-based coffee? Or might an increase in advertising spur demand?

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Case Solution for Carvel Ice Cream: Developing the Beijing Market

Complete Case details are given below :

Case Name : Carvel Ice Cream: Developing the Beijing Market

Authors : Mark Vandenbosch, Tom Gleave

Source : Ivey Publishing

Case ID : 99A017

Discipline : Marketing

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The manager of business development for Carvel Asia Ltd. is trying to determine how best to increase ice cream cake sales. In doing so, he needs to develop a complete marketing program that includes decisions about product offerings, pricing, placement (distribution), and promotion–“the four Ps.”

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Case Solution for Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles

Complete Case details are given below :

Case Name : Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles

Authors : Jeff Saperstein, Jennifer Nelson

Source : Ivey Publishing

Case ID : 904A03

Discipline : Marketing

Case Length : 27 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Toyota is a large, international automobile manufacturer with plans to become the largest worldwide automaker, striving for 15% of global sales. Toyota is committed to becoming the leader of the hybrid-electric automotive industry and is relying on changes in the industry and customer perceptions to bring its plan to fruition. Toyota’s challenge is to develop consumer attitude and purchase intent from an early adopter, niche market model into universal mainstream acceptance.

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Case Solution for Market Stretch

Complete Case details are given below :

Case Name : Market Stretch

Authors : Gavin Price, Margaret Sutherland

Source : Ivey Publishing

Case ID : 909M46

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Bio-Oil is a multi-purpose skin care product that has gone from being sold only in South Africa to being the No. 1 scar treatment product in 16 of the 17 countries that it is distributed. Retail sales have jumped from R3 million per annum to R1 billion from 2000 to 2008. Justin and David Letschert made key decisions to eliminate all of the other 119 products that were being manufactured by the company that they took over in 2000, and focused on the mainstay product of Bio-Oil. Union-Swiss accomplished its successful sales through the use of a hybrid distribution model that compelled its distributors in each country to communicate and share knowledge with each other. Union-Swiss also ensured that it remained focused on building the brand through limiting its activities in the value chain to that of marketing. It did this to such an extent that it created a separate entity to run the distribution of Bio-Oil in South Africa.

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Case Solution for Super Shampoo Products and the Indian Mass Market

Complete Case details are given below :

Case Name : Super Shampoo Products and the Indian Mass Market

Authors : S. Ramesh Kumar, Nitya Guruvayurappan

Source : Ivey Publishing

Case ID : 910A26

Discipline : Marketing

Case Length : 21 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The case analyzes the response of the non-users of shampoo in an emerging environment, namely India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur’s challenge is to obtain the insights, analyze the attitude of the non-users towards the category and brands, and prepare a strategy to position a new brand of shampoo (Super brand) in the Indian mass market.

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Case Solution for Centuryply: Developing a Power Brand in a Commoditized Market

Complete Case details are given below :

Case Name : Centuryply: Developing a Power Brand in a Commoditized Market

Authors : Banerjee Saikat, Abhra Banerjee

Source : Ivey Publishing

Case ID : W12179

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Centuryply operates in the building materials space – specifically, in interior decoration with plywood, laminates and decorative veneers – alongside other categories like cement, shipping, and logistics. In India, this market is dominated by unorganized players, and plywood has always been treated as a commodity by marketers. Given the boom in real estate across residences and offices, as well as the current rapid lifestyle changes in India, the company expects sustainable and continuous growth and wants to achieve greater success in the wood furnishings category. Centuryply views investment in brand-building as a way to beat commoditization.The focus of the case is to explain innovative branding strategies that may be adopted by marketers to create a brand in the commodity market. In addition, it touches on the difficulties faced by a company to maintain a sustainable brand proposition amid competition. The key question is how to maintain brand-building momentum and take it to the next level.

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Case Solution for Foxy Originals – Expansion into the U.S. Market

Complete Case details are given below :

Case Name : Foxy Originals – Expansion into the U.S. Market

Authors : Elizabeth M.A. Grasby, Nina Gupta

Source : Ivey Publishing

Case ID : 907B04

Discipline : Accounting

Case Length : 09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A successful Canadian jewelry manufacturer and distributor contemplates entering the U.S. market and how best to do it. Students are required to: 1) identify costs relevant to the decision and categorize them as either investments, fixed costs or variable costs; 2) calculate unit contribution, contribution-margin ratio and weighted-average-contribution-margin rates; 3) perform a breakeven analysis and interpret its meaning using relevant parameters; 4) project profitability of a chosen distribution strategy; and 5) perform sensitivity analysis with respect to the expected sales level. Students are required to understand and analyse the opportunities and risks associated with entering a new geographic market and combine their qualitative and quantitative analysis when deciding which distribution strategy to pursue.

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Case Solution for Harrington Collection: Sizing Up the Active-Wear Market

Complete Case details are given below :

Case Name : Harrington Collection: Sizing Up the Active-Wear Market

Authors : Richard S. Tedlow, Heather Beckham

Source : HBS Brief Cases

Case ID : 3258

Discipline : Marketing

Case Length : 14 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women’s apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to help perform a comprehensive market evaluation. They must analyze the financial implications of the opportunity, assess trade and competitor reactions, consider the risks, and determine whether the Vigor division of the company will be able to successfully launch and manage the new product line.

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Case Solution for TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

Complete Case details are given below :

Case Name : TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

Authors : V. Kasturi Rangan, Sunru Yong

Source : HBS Brief Cases

Case ID : 4065

Discipline : Marketing

Case Length : 12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market research, first using focus groups to test the concept and then following up with take-home trials. Acting as brand managers, students must complete a quantitative analysis of the available data to project the sales volume for pizza and then decide whether to bring the new product to market.

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Case Solution for Antrix Corporation Limited: A strategy for the global market

Complete Case details are given below :

Case Name : Antrix Corporation Limited: A strategy for the global market

Authors : C. Gopinath, L. Surendra

Source : North American Case Research Association (NACRA)

Case ID : NA0066

Discipline : Strategy

Case Length : 20 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Antrix is the marketing arm of the Indian government space agency. The company slowly established a track record for technical capability in the manufacture and launch of satellites, apart from supplying remote sensing data from its own satellites, for international clients. Seeing opportunities in the global commercial space industry, the company decided to set market share goals to pursue the segments of satellite manufacturing, satellite services and launch services globally. However, as a government-owned company that relies on a network of other government agencies for its manufacturing and services, it is not clear that the company has either picked its segments and goals carefully, or whether it has the organizational capabilities to deliver on its ambitions. The Managing Director is faced with the challenge of aligning organizational capabilities to take advantage of global opportunities.

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