Marketing

Case Solution for Ruth’s Chris: The High Stakes of International Expansion

Complete Case details are given below :

Case Name : Ruth’s Chris: The High Stakes of International Expansion

Authors : Ilan Alon, Allen H. Kupetz

Source : Ivey Publishing

Case ID : 906A34

Discipline : Marketing

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2006, Ruth’s Chris Steak House was fresh off of a sizzling initial public offering and was now interested in growing their business internationally. With restaurants in just four countries outside the United States, a model to identify and rank new international markets was needed. Provides a practical example for students to take quantitative and non-quantitative variables to create a short list of potential new markets.

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Case Solution for Eden Creations

Complete Case details are given below :

Case Name : Eden Creations

Authors : Elizabeth M.A. Grasby, Julie Harvey

Source : Ivey Publishing

Case ID : 906A02

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The founder and owner of Eden Creations debut line of hand-crafted specialty beaded jewelry had been well received by the local bridal industry, and several retailers throughout the region had placed orders. She now has to develop a formalized marketing plan to ensure the continued success of her company before returning to her postgraduate studies.

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Case Solution for Capital One: Launching a Mass Media Campaign

Complete Case details are given below :

Case Name : Capital One: Launching a Mass Media Campaign

Authors : Robert J. Fisher, Ken Mark

Source : Ivey Publishing

Case ID : 906A05

Discipline : Marketing

Case Length : 20 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Senior Brand Manager for Capital One Canada is developing the firm’s strategy for its first mass media advertising campaign there. He had been provided with a menu of U.S. and U.K. advertisements–with test results for each–which he can adapt for a Canadian audience. The key decisions the Senior Brand Manager faces includes which customer segment to focus on, what value proposition to signal to this segment, what advertisements should be used to deliver these messages, and what customization efforts are necessary. He has a presentation to Capital One’s senior management team and needs to back up his recommendations with numbers and logic.

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Case Solution for Mini Law School

Complete Case details are given below :

Case Name : Mini Law School

Authors : Elizabeth M.A. Grasby, David House

Source : Ivey Publishing

Case ID : 906A13

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The co-founder of a continuing education lecture series needs to develop and implement a marketing communication strategy to meet target enrollment while constrained by limited promotional funds. The case focuses on the development of a marketing communication strategy in a non-profit environment and emphasizes the importance of target market definition. It introduces issues surrounding the use of e-commerce and websites to support a marketing plan.

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Case Solution for Wilkins, A Zurn Company: Demand Forecasting

Complete Case details are given below :

Case Name : Wilkins, A Zurn Company: Demand Forecasting

Authors : Carol Prahinski, Eric Olsen

Source : Ivey Publishing

Case ID : 906D06

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The newly promoted inventory manager wonders if there is an easier, more reliable means of forecasting sales demand. Currently, forecasts are based on the plant manager’s, sales/marketing manager’s, and inventory manager’s knowledge of industry trends, competitive strategies, and sales history. The inventory manager must decide if using statistical forecasting methods would ease the forecasting process and make the forecasts more reliable. Students are exposed to different forecasting techniques, including executive opinion, linear regression, and time series. The data characteristics include seasonality, trend, and random fluctuations.

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Case Solution for Just Us! Coffee Roasters

Complete Case details are given below :

Case Name : Just Us! Coffee Roasters

Authors : Julia Sagebien, Scott Skinner, Monica Weshler

Source : Ivey Publishing

Case ID : 906A27

Discipline : Marketing

Case Length : 22 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The founders of Just Us! Coffee Cooperative (Just Us!) are involved in a strategic planning process. The growing demand and acceptance of fair trade products is good news for the industry and opens many opportunities for Just Us!, but there are also risks. Just Us! will likely face increased market competition from major U.S. retail coffee brands and Canadian supermarket brands, pressure on margins as more brands crowd the shelves, and more competition for access to top quality sources of supply. Just Us! will have to make strategic choices and will have to develop a clear and focused marketing plan.

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Case Solution for Biomed Co., Ltd.: Designing a New Sales Compensation Plan

Complete Case details are given below :

Case Name : Biomed Co., Ltd.: Designing a New Sales Compensation Plan

Authors : Donald Barclay, Ponlerd Chiemchanya

Source : Ivey Publishing

Case ID : 906A37

Discipline : Marketing

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A recent MBA graduate was about to return to the family business, Biomed Co., Ltd., as its general manager. Biomed’s parent company, Thai Drugs Co., Ltd., has just revised Biomed’s market strategy, a change that created the need to realign the sales compensation system to fit with the new strategy. The new general manager was charged with this responsibility. Follows the path from strategy to a powerful sales compensation plan that will support the strategy and encourage salespeople to execute their role within this strategy.

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Case Solution for Tutti Matti

Complete Case details are given below :

Case Name : Tutti Matti

Authors : Elizabeth M.A. Grasby, Ian da Silva

Source : Ivey Publishing

Case ID : 907A04

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The owner of Tutti Matti, a new restaurant specializing in authentic Tuscan cuisine, opened only four months before the outbreak of Severe Acute Respiratory Syndrome (SARS) in Toronto, Canada. Tutti Matti had a successful first six months, and the early performance was encouraging. However, to continue the restaurant’s success and to overcome the added challenges created by SARS, a strong and creative marketing plan was necessary.

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Case Solution for Sunripe Marketplace: A Private Label Strategy

Complete Case details are given below :

Case Name : Sunripe Marketplace: A Private Label Strategy

Authors : Kyle Murray, Ken Mark

Source : Ivey Publishing

Case ID : 907A03

Discipline : Marketing

Case Length : 09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The founder/owner of Sunripe Marketplace (Sunripe) is thinking about the stores’ product offerings. He has two fresh produce-focused stores and a unique set of distribution and store-level systems that differentiate Sunripe from other supermarkets. Being a small retailer allows the owner to only choose the best and freshest products for his two stores. His stores have several private labels that customers like. Sunripe’s owner must now consider how to improve the marketing of these private labels.

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Case Solution for Rayovac Corporation–The Rechargeable Battery Opportunity

Complete Case details are given below :

Case Name : Rayovac Corporation–The Rechargeable Battery Opportunity

Authors : Donald Barclay, Joe Falconi

Source : Ivey Publishing

Case ID : 906A36

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The vice president of sales and marketing was contemplating how to grow the Rayovac Battery Division of Spectrum Brands Canada Inc. (Spectrum). Spectrum, a global consumer products company, owned a variety of brand name products. The vice president of sales and marketing knew that, with effective marketing, the rechargeable battery market was one that would likely grow within North America as it had in Europe. Major competitors were not focusing on this product category, fearful that it would cannibalize sales of their non-rechargeable products. Rayovac could use this opportunity to increase its presence and brand name recognition by entering the “back door” instead of competing head-to-head against the well-established market leaders–Duracell and Energizer. The vice president wondered whether this was a business worth pursuing and, if so, how he would market the Rayovac line within Canada.

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