Case

Case Solution for Conroy’s Acura: Customer Lifetime Value and Return on Marketing

Complete Case details are given below :

Case Name : Conroy’s Acura: Customer Lifetime Value and Return on Marketing

Authors : Kyle Murray, Mike Moffat

Source : Ivey Publishing

Case ID : 908A01

Discipline : Marketing

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In the fall of 2006, the president of Conroy’s Acura was examining reports of the company’s quarterly sales. He was concerned that despite a healthy economy, sales at his dealership were stagnant. The vice-president of sales of Conroy’s Acura was constantly coming up with new marketing schemes to boost sales. But the president had difficulty determining how successful past marketing efforts had been in increasing profitability. He needed a way to put the numbers into context.

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Case Solution for Cineplex Entertainment: The Loyalty Program

Complete Case details are given below :

Case Name : Cineplex Entertainment: The Loyalty Program

Authors : Kenneth G. Hardy, Renee Zatzman

Source : Ivey Publishing

Case ID : 908A08

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2007, the marketing director for Cineplex Entertainment is trying to decide whether or not to proceed with a loyalty program that would provide incentives for customers to see more movies and events, and spend more on concessions. An important by-product would be the collection of detailed customer buying data. She has crafted four possible combinations of rewards and received proposals from three suppliers with experience in managing customer data banks. She must decide the structure and richness of the program, the supplier, the likely response rate to determine financial feasibility, and whether to launch regionally or nationally.

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Case Solution for Toppits Foods Ltd.

Complete Case details are given below :

Case Name : Toppits Foods Ltd.

Authors : Elizabeth M.A. Grasby, Robert de Vooght, Stephen Rene Frey

Source : Ivey Publishing

Case ID : 908A05

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case explores the expansion of a product – garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to 1) assess how the competition affects Toppits’ marketing plan; 2) select a customer group to target and determine how this group affects the marketing plan; 3) determine and evaluate distribution options; 4) develop a promotional strategy and budget and 5) make a decision.

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Case Solution for San Francisco Coffee House: An American Style Franchise in Croatia

Complete Case details are given below :

Case Name : San Francisco Coffee House: An American Style Franchise in Croatia

Authors : Ilan Alon, Mirela Alpeza, Aleksandar Erceq

Source : Ivey Publishing

Case ID : 908A13

Discipline : Marketing

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

On the return to their homeland of Croatia following a six-year visit to the United States, a couple has decided to open their own coffee house, one that is unique to the Croatian environment – a California-style coffee house that offers the quality, service, product assortment, ambiance and efficiency found in sophisticated coffee shops in developed markets, and all for a locally affordable price. The major challenge faced by the couple is how to grow. Specifically, should they consider franchising over organic growth? If so, how should they go about franchising in a country where the market is developing and where franchising is under-regulated, underdeveloped and misunderstood? This case can be used in entrepreneurship, retailing, international marketing or international business classes. The case provides a practical example of when and how to use franchising.

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Case Solution for The Piercer

Complete Case details are given below :

Case Name : The Piercer

Authors : Colleen Sharen, Nicole Nolan

Source : Ivey Publishing

Case ID : 908M57

Discipline : Marketing

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Jessica Pierce and Ashley Mound have developed an innovative product for an entrepreneurship class assignment to be presented to potential investors. They now need to determine 1) which target markets have the most potential, 2) which distribution channels to use and 3) a sales volume estimate. The purpose of the case is to teach students how to use secondary research resources from a typical library to research the nature of the market for a new product. This case is appropriate for introductory business, entrepreneurship, business planning, introductory marketing or marketing research courses. It may also be used as an assessment tool.

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Case Solution for “Do It Show”: A New Mobile Communications Service in Korea

Complete Case details are given below :

Case Name : “Do It Show”: A New Mobile Communications Service in Korea

Authors : Youngchan Kim, Changjo Yoo

Source : Ivey Publishing

Case ID : 908A12

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case presents points of contention and issues in the brand launch of a new telecommunication service of KTF, one of Korea’s mobile telecommunication companies. As the second-place player in the 2G service market, which offered voice and text-messaging services, KTF decided to be the number one player in the new 3G service market, which offered stable video communication and high-speed data transmission as well as voice and text-messaging services. To do so, KTF developed a new brand, called “SHOW,” and implemented various integrated marketing communication (IMC) strategies to attract customers. After only four months since its launch, KTF had successfully attracted more than one million members. Several critical points for successfully launching a new brand in the mobile telecommunication service can be determined from this case. The introduction highlights the success of KTF’s new brand launch strategy. Then the mobile telecommunication service market situation in South Korea is summarized. The next section provides a brief explanation of KTF and its new brand launch strategy in the 3G service market, covering topics from the market survey for 3G service to the brand-building processes. This is followed by an examination of how KTF used marketing-integrated communication for its new SHOW 3G service brand. Finally, the competitor’s reaction to KTF’s successful brand launch is summarized.

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Case Solution for HSBC Credit Card Rewards Program

Complete Case details are given below :

Case Name : HSBC Credit Card Rewards Program

Authors : Robert J. Fisher

Source : Ivey Publishing

Case ID : 908A17

Discipline : Marketing

Case Length : 22 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Around 1994, competition in the credit card market was based on price (i.e., interest rates and annual fees). After Chase and American Express launched bonus point programs in 1993, HSBC was forced to follow in 1994. The original program was targeted at high-income consumers as with luxury brand redemption items. Competition reacted and consumers quickly learned to expect a points program as a standard feature. Again, HSBC differentiated their credit card products by adding a wider range of redemption items, and lowering redemptions levels. Problems emerged in 1997-1998 as the program became a source of complaints because of operational difficulties in fulfillment and a lack of competitive advantage in the marketplace. In 1999, HBSC’s credit card was rated poorly, largely because of the problems with the bonus point system. Research was used to understand consumers and revitalize the program. Significant changes were made in the features, improved operations and an improved selection of redemption items. By 2002, the program was rated as one of the best in the industry. The challenge is, “Where does HSBC go from here?”

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Case Solution for Molson Canada: Social Media Marketing

Complete Case details are given below :

Case Name : Molson Canada: Social Media Marketing

Authors : Deborah Compeau, Israr Qureshi

Source : Ivey Publishing

Case ID : 908A14

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case describes Molson’s experiment with social media for creating brand awareness. It illustrates issues involved in social media marketing. Molson was faced with the challenge of how quickly the contents of social media could spread to various constituencies. There was a real danger of the situation getting out of hand if Molson did not respond quickly. The case encourages readers to ponder whether Molson’s action was the only option available and to consider what its next steps might be.

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Case Solution for Guam Visitors’ Bureau

Complete Case details are given below :

Case Name : Guam Visitors’ Bureau

Authors : Jim Kayalar

Source : Ivey Publishing

Case ID : 908M87

Discipline : Marketing

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The general manager of the Guam Visitors’ Bureau, a destination marketing organization, faces the challenge of running the island’s tourism industry. There are strong interest groups, who have structured the competitive field in Guam, and the island’s mature industry faces ever-increasing competition from rival destinations. The general manager must formulate a realistic strategy that acknowledges the internal and external constraints his organization faces and safeguards the competitive position of Guam.

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Case Solution for Louis Vuitton in India

Complete Case details are given below :

Case Name : Louis Vuitton in India

Authors : Shih-Fen Chen, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : 908A20

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The case portrays a subtle situation in international marketing — the marketing of a high-end brand into a low-income nation, or the expansion of Louis Vuitton into India. This luxury good marketer faced practical problems in India, such as the challenge of identifying potential customers, the lack of media to build its brand, and the absence of high streets to open stores. In Europe and the U.S., luxury goods are often sold through company-owned stores that cluster in a particular area of the city (i.e., luxury retail cluster). After opening a store each in New Delhi and Mumbai inside two luxury hotels, Louis Vuitton teamed up with other western brands to develop a shopping mall. The case is designed to explore the possibility of using a luxury mall as a replacement of luxury retail clusters.

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