Social

Case Solution for Aspire Foundation – Charting a Social Bricoleur’s Growth
Complete Case details are given below :
Case Name :      Aspire Foundation – Charting a Social Bricoleur’s Growth
Authors :           Deepak Dhayanithy, Brian Anderson
Source :             Ivey Publishing
Case ID :            W13182
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A non-governmental organization dedicated to improving underprivileged rural children’s access to quality education in southern India has grown considerably in the seven years since its inception. In considering a growth strategy, the organization’s two founders and managing trustees consider the roles of social value creation, funds sustainability, organizational visibility, resources constraints and how the relationships among these factors affect the organization’s future plans.
 
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Case Solution for SoJo: Modeling Social Enterprise
Complete Case details are given below :
Case Name :      SoJo: Modeling Social Enterprise
Authors :           Kanika Gupta, Melissa Leithwood, Oana Branzei
Source :             Ivey Publishing
Case ID :            W13405
Discipline :        General Management
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
SoJo is an online resource hub – optimized for web and mobile – focused on helping early-stage social innovators turn their ideas into action. Founded in Canada as a for-profit venture in 2010, the company depends mainly on volunteer part-time staff and competes for traffic in cyberspace with its own content providers. Many skeptics doubted the idea would ever work: why would content providers forego traffic on their own sites by relinquishing their “good stuff” to SoJo? Yet by 2012, with over 2,000 active users, 50 content partners, 1,300 Twitter followers, 80,000 articles viewed and more than 1,000 unique pieces of content that earned global praise from traditional business media outlets, SoJo is well positioned to grow even further and faster. However, its founder and chief catalyst, an award-winning social entrepreneur, is anxious to make the company self-sustaining by generating revenue through product and service extensions and by increasing its user base a hundred-fold. How can such a social enterprise be modeled to support the pace of growth it needs to remain the one best resource for change-makers the world over?
 
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Case Solution for Dialogue in the Dark: Social Enterprise in China
Complete Case details are given below :
Case Name :      Dialogue in the Dark: Social Enterprise in China
Authors :           Ilan Alon, William Hua Wang, Jennifer Dugosh, Kylie Oberdorf
Source :             Ivey Publishing
Case ID :            W14330
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder and CEO of Dialogue in the Dark (DID) had a very unique background with long-term professional experience. She developed a passion for working with the blind and, through this passion, she brought DID to China. DID was a social enterprise aiding the disabled through awareness. Social entrepreneurship was a fairly new concept that had only recently been introduced in China.The CEO needed to figure out how to introduce this idea of social franchising to China and how to make it successful. Further, she faced the challenge of developing and executing a successful business plan for future growth and investment for DID. Marketing and revenue outlets were limited and needed to be expanded for future growth and success.
 
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Case Solution for Women’s Community House and Mine101: Is Social Enterprise Worth It?
Complete Case details are given below :
Case Name :      Women’s Community House and Mine101: Is Social Enterprise Worth It?
Authors :           Colleen Sharen
Source :             Ivey Publishing
Case ID :            W14387
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In May 2013, the director of transitional and community programs at Women’s Community House (WCH) must decide whether to renew the retail lease on WCH’s used-clothing boutique, Mine101. This social enterprise was launched to generate income for WCH’s children’s programming, but lost money in its first two years of operations. The decision to renew the lease begs a larger question: Should Women’s Community House continue to operate Mine101? The director must conduct an analysis of the performance of Mine101 and recommend whether or not to continue operating the social enterprise.
 
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Case Solution for LifeNet International’s Transformation of African Healthcare via Social Franchising
Complete Case details are given below :
Case Name :      LifeNet International’s Transformation of African Healthcare via Social Franchising
Authors :           Ilan Alon, Raul Carril
Source :             Ivey Publishing
Case ID :            W14570
Discipline :        General Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
LifeNet International was a social conversion franchise concept aiming to provide basic, quality and sustainable healthcare to poor and underserved populations in sub-Saharan Africa. The founder and president had relied on the assistance of others to help bring about his idea of affordable healthcare. In 2012, the executive director for LifeNet International’s operations in Burundi, began focussing on developing the company in Burundi. She was excited to see LifeNet International’s presence expanding into Uganda. Her vision for LifeNet International, however, was much bigger. She envisioned LifeNet International as a sustainable organization that could provide quality healthcare and medicine to millions of people around the world.<br><br>If it planned to expand internationally and bring healthcare to more of the world’s population, LifeNet International needed a solution to tie its services together to further scale, replicate and measure its social impact. How could LifeNet International bring its social conversion franchising model to other African nations and internationally? Would LifeNet International’s model work logistically, financially and culturally? What adaptations would LifeNet need to make and what legal challenges would it face in the process of expansion? Furthermore, what structures would LifeNet need to put in place to manage the complexity of its growing network of partner clinics and operations?
 
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Case Solution for Canadian Tire: Selecting a Social Marketing Program
Complete Case details are given below :
Case Name :      Canadian Tire: Selecting a Social Marketing Program
Authors :           Robert J. Fisher, Karen Bong, Ken Mark
Source :             Ivey Publishing
Case ID :            901A26
Discipline :        Marketing
Case Length :    25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Canadian Tire is a large retailer of automotive, hardware, and houseware products. As part of the company’s marketing strategy, the executive director of corporate affairs is reviewing four social marketing programs and must decide which program the company will adopt. She must analyze each of the social marketing programs and assess how the program will contribute to the company’s competitive position. She also needs to convince the company’s independent associate dealers to adopt and implement the chosen program.
 
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Case Solution for Molson Canada: Social Media Marketing
Complete Case details are given below :
Case Name :      Molson Canada: Social Media Marketing
Authors :           Deborah Compeau, Israr Qureshi
Source :             Ivey Publishing
Case ID :            908A14
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case describes Molson’s experiment with social media for creating brand awareness. It illustrates issues involved in social media marketing. Molson was faced with the challenge of how quickly the contents of social media could spread to various constituencies. There was a real danger of the situation getting out of hand if Molson did not respond quickly. The case encourages readers to ponder whether Molson’s action was the only option available and to consider what its next steps might be.
 
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Case Solution for Social Media Content Strategy at Ayojak
Complete Case details are given below :
Case Name :      Social Media Content Strategy at Ayojak
Authors :           Anandan Pillai, Arvind Sahay
Source :             Ivey Publishing
Case ID :            W12831
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
To introduce to the role and challenges of an intermediary in the social media context. To understand the crucial aspects of content strategy. To promote an understanding of the relevant metrics used to evaluate social media strategy. To show how content strategy can help a firm to build its brand identity. To illustrate the challenges of building a business using only the online medium, without any offline marketing support.
 
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Case Solution for The Pepsi Ultimate Taste Challenge 2012: Social Enough?
Complete Case details are given below :
Case Name :      The Pepsi Ultimate Taste Challenge 2012: Social Enough?
Authors :           June Cotte, Jawwad Khurshid, Jill Campbell, Paul Strachan, Zoe Baldwin
Source :             Ivey Publishing
Case ID :            W12437
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2012, the director of marketing for Pepsi Beverages Canada assessed the launch plans for the year’s version of what had traditionally been called the Pepsi Challenge. Now called the Pepsi Ultimate Taste Challenge, the goals of the campaign were very aggressive and, of course, a Coke versus Pepsi battle was always difficult. The novelty for summer 2012 was the emphasis on social media, and the interaction between social media and the Ultimate Taste Challenge. In addition, the marketing director was targeting the Millenials as a target market segment. These consumers were a notoriously difficult group to market to. The marketing director assessed the proposal he received and needed to make a decision as to whether to approve it, or whether changes were necessary to achieve his market share goals.
 
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Case Solution for HootSuite: Monetizing the Social Media Dashboard
Complete Case details are given below :
Case Name :      HootSuite: Monetizing the Social Media Dashboard
Authors :           Raymond Pirouz, Ken Mark
Source :             Ivey Publishing
Case ID :            W12332
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
HootSuite is one of the fastest growing SaaS (Software as a Service) social media dashboards on the market. The company’s vice-president of business development needs to determine the best strategy for segmenting and monetizing HootSuite users. He needs to introduce a tiered pricing plan that generates revenues without alienating users.
 
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