Marketing

Case Solution for Beijing Toronto International Hospital
Complete Case details are given below :
Case Name :      Beijing Toronto International Hospital
Authors :           Kenneth G. Hardy, Ken Mark
Source :             Ivey Publishing
Case ID :            901A06
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Beijing Toronto International Hospital was a new private facility being built in Beijing that would offer a full range of general and specialized Western-quality medical services to a very specific market segment: expatriates and wealthy Chinese families. Membership cards were sold that entitled each member to a distinct level of hospital service. The CEO found that as the building neared completion, only a few memberships had been sold, which resulted in a cash shortage. He did not know why sales failed to materialize as expected, but felt that he must redirect and revitalize the marketing campaign. He considered several options and had to determine what would work best in the Chinese market.
 
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Case Solution for Stella Artois in the U.K.
Complete Case details are given below :
Case Name :      Stella Artois in the U.K.
Authors :           Paul W. Beamish, Anthony Goerzen
Source :             Ivey Publishing
Case ID :            901A17
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Stella Artois, Interbrew company’s flagship brand of beer, has experienced phenomenal success on the international market. The United Kingdom market has played a critical role in that success, and Interbrew needs to assess the reasons for this. Interbrew’s managing director and chief marketing officer are meeting to have a discussion about how to proceed in developing the Stella Artois brand. First, they need to understand what part of the company’s success was due to expert marketing practices and what part might possibly be due to being in the right place at the right time. They also want to assess what possible steps might be taken to spread these practices across the corporation for use in the company’s global marketing strategy.
 
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Case Solution for Nintendo: The Launch of Game Boy Color
Complete Case details are given below :
Case Name :      Nintendo: The Launch of Game Boy Color
Authors :           Robert J. Fisher, Adrian B. Ryans
Source :             Ivey Publishing
Case ID :            901A13
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Nintendo Co. Ltd. is a worldwide leader in the retail video game industry. In 1998, the color version of Nintendo Game Boy would be launched simultaneously in North America and Europe and would be one of Nintendo’s most important launches. The president of Nintendo, Canada must develop a marketing plan that would generate the most profit.
 
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Case Solution for Canadian Tire: Selecting a Social Marketing Program
Complete Case details are given below :
Case Name :      Canadian Tire: Selecting a Social Marketing Program
Authors :           Robert J. Fisher, Karen Bong, Ken Mark
Source :             Ivey Publishing
Case ID :            901A26
Discipline :        Marketing
Case Length :    25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Canadian Tire is a large retailer of automotive, hardware, and houseware products. As part of the company’s marketing strategy, the executive director of corporate affairs is reviewing four social marketing programs and must decide which program the company will adopt. She must analyze each of the social marketing programs and assess how the program will contribute to the company’s competitive position. She also needs to convince the company’s independent associate dealers to adopt and implement the chosen program.
 
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Case Solution for Molson Canadian: The Rant
Complete Case details are given below :
Case Name :      Molson Canadian: The Rant
Authors :           Robert J. Fisher, Scott Walker
Source :             Ivey Publishing
Case ID :            901A25
Discipline :        Marketing
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Molson Canada produced Molson Canadian, Canada’s best-selling beer. Canadian’s previous advertising campaign “The Rant” had been incredibly popular, making it one of the most successful ads for Molson in a long time and winning numerous international and domestic advertising awards. The marketing team for Molson Canadian must find the theme for the next advertising campaign as well as decide whether to move toward more traditional beer advertising or maintain the nontraditional theme of The Rant.
 
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Case Solution for Glegg Water Co. and the E-Cell: Securing the Adoption of a Superior Technology
Complete Case details are given below :
Case Name :      Glegg Water Co. and the E-Cell: Securing the Adoption of a Superior Technology
Authors :           Pratima Bansal, Ryan Maund
Source :             Ivey Publishing
Case ID :            901M03
Discipline :        Marketing
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Glegg Water Co. is an international company that specializes in customizing premanufactured components into full industrial water treatment systems. In the early 1990s, the water treatment industry had introduced a process that removes charged particles from water used in industrial applications. This technology was superior to resin technology because it was more environmentally sound and more reliable. However, its applications were limited to low water flows. Glegg, through its development of the E-Cell, refined the technology, making it available to high water flow operations. Despite the clear technological superiority, Glegg was finding it difficult penetrating the market. The CEO must develop a strategy and marketing plan that will make E-Cell the industry standard.
 
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Case Solution for Global Healthcare Exchange Canada: Trade Exchange Adoption
Complete Case details are given below :
Case Name :      Global Healthcare Exchange Canada: Trade Exchange Adoption
Authors :           Terry H. Deutscher, Dana Gruber
Source :             Ivey Publishing
Case ID :            902A23
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Global Healthcare Exchange Canada is a business-to-business exchange that connects hospitals and their major suppliers through an electronic procurement process. Founded as a subsidiary of its global parent, the exchange has become the leading health-care exchange in the country, but it is still far short of break-even. To drive adoption among hospitals and suppliers to the target levels, Global Healthcare must develop a compelling value proposition. This requires overcoming considerable inertia among hospitals that are often reluctant to change their frequently inefficient purchasing processes. Despite the major benefits to be realized from automating supply chain operations in the industry, the adoption decision process among hospitals is highly complex and idiosyncratic. In confronting these challenges, the exchange must also re-examine its own business model, in particular its pricing strategy for both suppliers and hospitals.
 
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Case Solution for McDonald’s and the Hotel Industry
Complete Case details are given below :
Case Name :      McDonald’s and the Hotel Industry
Authors :           Mark Vandenbosch, Ken Mark
Source :             Ivey Publishing
Case ID :            902A21
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
McDonald’s, one of the world’s strongest and most recognizable brands, intends to extend its “world’s best quick service restaurant experience” brand into the hotel industry by launching a hotel in Illinois. An industry observer examines the hotel venture’s positioning options and the McDonald’s brand extension into a different product class.
 
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Case Solution for Logitech: Launching a Digital Pen
Complete Case details are given below :
Case Name :      Logitech: Launching a Digital Pen
Authors :           Mark Vandenbosch, Ken Mark
Source :             Ivey Publishing
Case ID :            903A02
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Logitech is an international company that designs and manufactures computer peripheral products. The retail pointing devices unit director is thinking about the development of the next generation of his device, the Logitech io digital pen. With less than two months until launch time, the director is still unsure which features are valuable to potential users, who these potential users are, and for which applications the digital pen can be used.
 
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Case Solution for Worldwide Equipment (China) Ltd.: A Sales Performance Dilemma
Complete Case details are given below :
Case Name :      Worldwide Equipment (China) Ltd.: A Sales Performance Dilemma
Authors :           June Cotte, Alan Wenchu Yang
Source :             Ivey Publishing
Case ID :            902A28
Discipline :        Marketing
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Worldwide Equipment Ltd. is one of the world’s largest manufacturers of heating, ventilating, and air-conditioning equipment. The Beijing regional sales manager has just heard that the sales performance of his office ranked the lowest among the sales offices in China. As a result, the Beijing sales force will not receive their year-end bonuses unless the situation can be turned around quickly. The regional sales manager must determine whether the sales management process or a recent new hire on the sales force, whose hiring was strongly suggested by the manager’s boss, are to blame for the poor sales performance and how to keep the situation from recurring.
 
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