Strategy

Case Solution for Mountain Equipment Co-op: The Private Label Strategy

Complete Case details are given below :

Case Name : Mountain Equipment Co-op: The Private Label Strategy

Authors : Matthew Thomson, Ken Mark

Source : Ivey Publishing

Case ID : W12055

Discipline : General Management

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Mountain Equipment Co-op (MEC) is a well-known Canadian retailer of outdoor clothing and equipment. While it stocks a range of branded products in its stores, a key source of profits is its private label line of products, which spans the entire range of products offered at MEC. The challenge MEC faces is how to continue to develop and launch innovative private labeled products while recognizing that these private labeled products may be direct competitors of MEC’s assortment of global brands. MEC needs to be able to develop its line-up without being seen as infringing on intellectual property or being too much of a “follower.” In assessing how MEC can develop its line-up, students can review MEC’s philosophy as a co-operative (in which it positions itself as being different from corporations) and its design philosophy.

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Case Solution for Methanex: Developing Strategy in a Commodity Industry

Complete Case details are given below :

Case Name : Methanex: Developing Strategy in a Commodity Industry

Authors : Daniel Shapiro, Carolyn Egri, Michael Parent, Adam J Mills

Source : Ivey Publishing

Case ID : W13238

Discipline : General Management

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Methanex, the world’s largest producer of methanol, was a $2.5 billion global company based in Canada. Top management at Methanex undertook a quarterly risk review that included a systematic review of corporate strategy and the competitive landscape in the methanol industry. The review’s primary objective was to identify organizational risks and opportunities and to develop appropriate strategic responses for both short-term profits and long-term growth. Methanex’s CEO needed to prepare strategic recommendations and an action plan to present to the board of directors at the next quarterly risk review meeting.

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Case Solution for Five Hole for Food: Entrepreneurial Strategy

Complete Case details are given below :

Case Name : Five Hole for Food: Entrepreneurial Strategy

Authors : Adam J Mills, Jan H. Kietzmann

Source : Ivey Publishing

Case ID : W13242

Discipline : General Management

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The founder of a non-profit organization that ran a cross-country ball hockey tournament in support of Food Banks Canada had to discuss the future of the organization with his team as it headed into its third year of operations. Foremost in his mind were questions about whether to continue Five Hole for Food as it had run for the first two years – organized exclusively on social media, managed completely by volunteers and funded by sponsorship donations – or else restructure it as a more formal organization, either independently or under the corporate social responsibility umbrella of a large corporation. The founder also faced serious challenges in assembling and organizing his management and operations teams: as the organization continued to grow, relying only on volunteer labour was going to become increasingly problematic. But if he started hiring and paying people for their time, would that change the organic nature of Five Hole for Food’s culture? He also wondered whether he should start to formalize the structure of the organization more, so it was less dependent on him as an individual. Could Five Hole for Food, which had raised over 50,000 pounds of food in its first two seasons, ever continue without him at the helm?

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Case Solution for WestJet Airlines: Information Technology Governance and Corporate Strategy

Complete Case details are given below :

Case Name : WestJet Airlines: Information Technology Governance and Corporate Strategy

Authors : Malcolm Munro, Sharaz Khan

Source : Ivey Publishing

Case ID : W13308

Discipline : General Management

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

WestJet Airlines grew from a startup regional carrier in 1996 serving five Western Canadian cities to an international airline with more than 80 destinations and 9,000 employees by 2011. In a strategic move to implement code sharing and several other strategic IT applications to enhance WestJet’s competitiveness, the CEO and his executive team hired an experienced and highly successful CIO to bring WestJet up to par with other airlines. The new CIO was asked by WestJet to assess its IT competence as part of a corporate drive to gain competitive advantage by delivering innovative guest services. The executive saw IT as the key to WestJet achieving its ambitions and corporate growth so formulated an ambitious plan to restructure the IT organization. But certain senior IT staff members, some of whom had been with the company since the beginning and had played a major role in developing the existing systems, believed the plan was ill advised and unworkable. The executive had to convince both senior management and the IT group that implementing the new IT governance model was essential if WestJet hoped to achieve its strategic goals.

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Case Solution for Bharat Petroleum’s Upstream Strategy and Exploration Success

Complete Case details are given below :

Case Name : Bharat Petroleum’s Upstream Strategy and Exploration Success

Authors : Noel Machado, G. Krishnakumar, Sanjeev Pillai, P.V.S.L. Narasimham

Source : Ivey Publishing

Case ID : W13574

Discipline : General Management

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Bharat Petroleum Corporation Limited (BPCL) is an Indian public-sector oil company that features among the Fortune Global 500. The company has historically been in the business of refining and marketing petroleum products. For about 25 years, BPCL operated in a protected environment where it was assured 12 per cent post-tax returns by the Indian government. In 2002, the government stopped guaranteeing returns to its oil companies, and BPCL found that its sales were increasing but its profitability was declining. In response, BPCL ventured upstream into the exploration and production of hydrocarbons. The case is set in 2010, seven years after BPCL adopted a corporate strategy of vertical integration. BPCL’s chairman and managing director assesses reasons for the company’s spectacular success and considers what BPCL should do next.

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Case Solution for Dharmala Manulife: A Marketing Strategy

Complete Case details are given below :

Case Name : Dharmala Manulife: A Marketing Strategy

Authors : John S. Hulland, Donna Everatt

Source : Ivey Publishing

Case ID : 999A22

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

N/A

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Case Solution for Du Pont Teflon: China Brand Strategy

Complete Case details are given below :

Case Name : Du Pont Teflon: China Brand Strategy

Authors : Kent E. Neupert

Source : Ivey Publishing

Case ID : 99M005

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

By 1996, Du Pont had spent six years helping licensee manufacturers to develop the Chinese market for nonstick cookware. Although Du Pont Teflon brand coating held 80% of the nonstick market, the nonstick market overall represented 2% of the Chinese cookware market. Moreover, the amount of money spent on developing the nonstick market exceeded the revenue that Du Pont received in the Chinese market. If Du Pont decided to take a different role in the market, it faced many obstacles that required significant additional investment. It appeared that the Chinese market offered tremendous opportunity, but it would require new efforts, skills, distribution channels, and patience. Dupont’s decision represented a move from being moderately involved in developing the Chinese nonstick cookware market to taking a very active leadership role in the market.

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Case Solution for Sunripe Marketplace: A Private Label Strategy

Complete Case details are given below :

Case Name : Sunripe Marketplace: A Private Label Strategy

Authors : Kyle Murray, Ken Mark

Source : Ivey Publishing

Case ID : 907A03

Discipline : Marketing

Case Length : 09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The founder/owner of Sunripe Marketplace (Sunripe) is thinking about the stores’ product offerings. He has two fresh produce-focused stores and a unique set of distribution and store-level systems that differentiate Sunripe from other supermarkets. Being a small retailer allows the owner to only choose the best and freshest products for his two stores. His stores have several private labels that customers like. Sunripe’s owner must now consider how to improve the marketing of these private labels.

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Case Solution for Nashville Predators: Marketing Strategy for an NHL Franchise

Complete Case details are given below :

Case Name : Nashville Predators: Marketing Strategy for an NHL Franchise

Authors : June Cotte, Jamie Duncan

Source : Ivey Publishing

Case ID : 909A06

Discipline : Marketing

Case Length : 30 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In summer 2008, the Nashville Predators’ management team was considering the strategy behind marketing the team. They thought it prudent to investigate the feasibility of opportunities in other hockey markets throughout North America, should a new owner want to move the team. Management had to consider both financial returns and on-ice success. They needed to create a comprehensive strategy, starting from a recommended location, and moving through specific recommendations on promotions, pricing and customer focus. To help create their strategy, the management team performed the following: developed a comprehensive tactical marketing plan, including income projections; identified the marketing challenges of operating in very different markets; recognized that the choice of a city location largely constrained the remaining decisions and tactics. Using this information, the management team could now identify their next steps, and what future plans should include.

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Case Solution for The Obama Campaign Strategy

Complete Case details are given below :

Case Name : The Obama Campaign Strategy

Authors : Mark Vandenbosch, Dan Tolhurst

Source : Ivey Publishing

Case ID : 909A18

Discipline : Marketing

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In November 2007, Barack Obama, along with his chief strategist and campaign manager, was faced with a Gallup Poll of Democratic Presidential Candidates that indicated among Democratic voters Hillary Clinton held 48 per cent support of voters, compared with Obama’s 21 per cent. Pundits and analysts essentially declared the race over; however, the triumvirate was convinced they had devised a perfect campaign strategy to overcome the long odds and win the nomination. Their confidence was validated when Barack Obama was elected the President of the United States in November 2008. This win was aided by a strategy that focused on competing in markets that other candidates did not, and embracing technological developments in a manner that other candidates would not. The Obama campaign employed such tools as lowering the target donation from potential donors, competing in non-traditional markets, unique resource allocation and use of technology to gain tactical advantages.

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