Marketing

Case Solution for Pacific Western Brewing Co.: Going Organic
Complete Case details are given below :
Case Name :      Pacific Western Brewing Co.: Going Organic
Authors :           John R. Kennedy, Tom Gleave
Source :             Ivey Publishing
Case ID :            99A006
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president of Canadian-based Pacific Western Brewing Co. is preparing a Japan market entry strategy for the company’s newly developed organic beer. Although she has considerable experience in Japan, several factors are at play which make this product entry particularly challenging. First the product is unlike any other in the market. Second, Japanese consumer behavior is undergoing a revolution. Third, the company’s last product launch in Japan failed. Therefore, there is a higher than normal level of risk associated with the product launch.
 
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Case Solution for Augat Electronics, Inc.
Complete Case details are given below :
Case Name :      Augat Electronics, Inc.
Authors :           Adrian B. Ryans
Source :             Ivey Publishing
Case ID :            99A009
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Augat Electronics, Inc. was finalizing the plan to launch a new line of connectors and tools for cable television service technicians. While the line was being developed, a major new U.S.-based competitor launched a new product line at a premium price and captured the leadership position in the Canadian market. Key decisions facing Augat were how to price the products and what the supporting marketing strategy should be. The new Augar connector product appeared to offer customers significant economic benefits.
 
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Case Solution for Rougemont Fruit Nectar: Distributing in China
Complete Case details are given below :
Case Name :      Rougemont Fruit Nectar: Distributing in China
Authors :           Paul W. Beamish, Tom Gleave
Source :             Ivey Publishing
Case ID :            99A016
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Gervais Lavoie, managing director of Beijing Oasis High Nutrition Food Co., needs to decide what means of distribution is most appropriate for the company’s newly-developed fruit nectars. The decision is complicated because different means of distribution have different implications for the ultimate pricing and promotion of the products.
 
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Case Solution for Carvel Ice Cream: Developing the Beijing Market
Complete Case details are given below :
Case Name :      Carvel Ice Cream: Developing the Beijing Market
Authors :           Mark Vandenbosch, Tom Gleave
Source :             Ivey Publishing
Case ID :            99A017
Discipline :        Marketing
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The manager of business development for Carvel Asia Ltd. is trying to determine how best to increase ice cream cake sales. In doing so, he needs to develop a complete marketing program that includes decisions about product offerings, pricing, placement (distribution), and promotion–“the four Ps.”
 
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Case Solution for ING Bank of Canada (A): Launch of a Direct Bank
Complete Case details are given below :
Case Name :      ING Bank of Canada (A): Launch of a Direct Bank
Authors :           Adrian B. Ryans
Source :             Ivey Publishing
Case ID :            99A010
Discipline :        Marketing
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The management team at ING Bank of Canada was preparing to launch Canada’s first discount bank. Initially, the bank planned to serve its customers using mail and telephone. Later, it planned to supplement the telephone banking service with an interactive voice response system and an Internet-based service. ING hoped to attract customers by offering significantly higher interest rates on its savings products than any of its competitors. There was some skepticism about the viability of the proposed business model. At the time of the case, the president and CEO of ING Bank was reviewing the proposed launch strategy.
 
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Case Solution for Chai-Na-Ta (Asia) Ltd.
Complete Case details are given below :
Case Name :      Chai-Na-Ta (Asia) Ltd.
Authors :           John R. Kennedy, Tom Gleave
Source :             Ivey Publishing
Case ID :            98A022
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Chai-Na-Ta (Asia) Ltd. is the Hong Kong-based operating arm of Canada’s Chai-Na-Ta Corp., an integrated ginseng firm. The decision has been made to enter the mainland China market and the general manager must make decisions on the entry city, target market(s), product(s) focus, distribution, and pricing. Although he has significant knowledge of the Hong Kong market, he is unsure of the degree to which this can be transferred to the mainland markets. This case pushes the student to develop a marketing strategy in a situation in which there is imperfect market information.
 
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Case Solution for Grey China
Complete Case details are given below :
Case Name :      Grey China
Authors :           John S. Hulland, Donna Everatt
Source :             Ivey Publishing
Case ID :            99A014
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Grey China is a subsidiary of Grey Advertising, based in New York. Established in 1917, Grey Advertising offered a variety of marketing and corporate services through its 377 branches in 88 countries, which employed 10,000 people. This case provides an overview of how an advertising agency functions, as well as illustrates timely advertising industry issues, such as specialization and globalization. The CEO of Grey China must decide whether to launch an interactive services department to capitalize on the potential for a first-mover advantage. Many marketing managers in Hong Kong and China were unaware of how interactive marketing could be integrated into their marketing communications programs. Grey China had the daunting task of building primary market demand for interactive marketing communications.
 
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Case Solution for Procter & Gamble Canada (A): The Febreze Decision
Complete Case details are given below :
Case Name :      Procter & Gamble Canada (A): The Febreze Decision
Authors :           Roderick E. White, Ken Mark
Source :             Ivey Publishing
Case ID :            900M05
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Procter & Gamble reorganized its operations and created Global Business Units with Market Development Organizations (MDO) to augment the brand strategy work. This reorganization supported changes in culture that included reasonable risk taking. The marketing director of Procter & Gamble Canada was evaluating the potential success of launching a new product, Febreze, by using volume analysis resources available to her. The results indicated that Febreze would be a relatively small business opportunity, but the model could not take into account the various new MDO marketing tools that were not yet available. To justify the cost of launching the product, revenues would have to be significantly more than the volume model predicted. While trying to adjust to the new culture, the marketing director had to evaluate the risks associated with launching the product not knowing if the new tools would generate the additional volumes needed and the risk of losing the competitive edge if she postponed the launch.
 
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Case Solution for Procter & Gamble Canada (B): The Canadian MDO
Complete Case details are given below :
Case Name :      Procter & Gamble Canada (B): The Canadian MDO
Authors :           Roderick E. White, Ken Mark
Source :             Ivey Publishing
Case ID :            900M06
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Organization 2005, the latest initiative by Procter & Gamble (P&G) worldwide, was put in place to help double revenue growth between 2000 and 2005. The reorganization aligned the company so that planning and managing the lines of business were done on a global basis. The company’s culture, its structure, and how work would be done were three key items that the changes would impact. The newly appointed president of P&G Canada reflected on the strategy behind the changes, the implications of the organizational change, and the message he wanted to deliver as he prepared to address the Canadian employees.
 
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Case Solution for Global Branding of Stella Artois
Complete Case details are given below :
Case Name :      Global Branding of Stella Artois
Authors :           Paul W. Beamish, Anthony Goerzen
Source :             Ivey Publishing
Case ID :            900A19
Discipline :        Marketing
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Interbrew had developed into the world’s 4th largest brewer by acquiring and managing a large portfolio of national and regional beer brands in markets around the world. Recently, senior management had decided to develop one of their premium beers, Stella Artois, as a global brand. The early stages of Interbrew’s global branding strategy and tactics are examined.
 
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