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Case Solution for NASDAQ OMX: The Facebook Debacle

Complete Case details are given below :
Case Name :      NASDAQ OMX: The Facebook Debacle
Authors :           Deborah Compeau, Craig Dunbar, Michael R King, Ken Mark
Source :             Ivey Publishing
Case ID :            W13044
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Senior management of a large stock exchange is reviewing a recent software problem that resulted in a botched opening for the initial public offering of a popular social media company. They are drawing up a list of recommendations on how to prevent this type of failure in the future, taking into account the needs of their various stakeholders, including customers, market makers, listed firms, regulators and shareholders. Overviews of the stock market, NASDAQ in particular, and the use of technology to trade stocks securely and quickly are followed by examining the aftermath of a delay in the correct trading of Facebook shares on its opening.
 
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Case Solution for Canadian National Railway Company: Culture Change (A)

Complete Case details are given below :
Case Name :      Canadian National Railway Company: Culture Change (A)
Authors :           Stewart Thornhill, Ken Mark
Source :             Ivey Publishing
Case ID :            W13361
Discipline :        General Management
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The executive vice-president and chief operating officer (COO) of Canadian National Railway Company (CN), wants to change the culture at his organization. The COO has been promoted to his current position after CN purchased Illinois Central, and his first task is to review CN’s operations across the country. He notices that employees are leaving work early, a practice called “early quits” that is supposed to reward employees for working harder during the day. He also notices there are other practices, such as late starts that encourage lower productivity. With the goal of improving productivity in mind, the COO elects to tackle the issue of late starts before fixing the early quits problem. This case introduces behavioural science as one of the many management tools that can be used to influence behaviour.
 
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Case Solution for Canada Border Services Agency: The Reorganization

Complete Case details are given below :
Case Name :      Canada Border Services Agency: The Reorganization
Authors :           Jean-Louis Schaan, Ken Mark
Source :             Ivey Publishing
Case ID :            W13396
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2009, after six years of operation and two negative audits, the president of the Canada Border Services Agency is thinking about initiating a reorganization to improve the way the agency is operated. Formed in 2003 from three government departments, the agency has been responsible for a range of activities represented by 90 acts and regulations that cover, for example, border security, immigration, food and plant inspection, intelligence and tax collection. Since its founding, the agency has grown substantially in the number of employees, who are spread out across the country in eight regions; some of them are in unions that are expert in the use of the news media to protect their members’ interests. The lack of up-to-date communication equipment and the complexity of the organizational structure have resulted in an increased response time to matters that need immediate attention both within Canada and with international partners. No attempt has been made to streamline processes; every major initiative thus far has been focused on ensuring that nothing from the current workload gets dropped, processes remain intact and stronger controls are put in place. The president’s challenge is to determine how to initiate anticipatory change. He has a limited term and needs to prepare a detailed action plan if he wants the changes to take effect before he leaves.
 
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Case Solution for OWNI: Disrupting the French Media Landscape

Complete Case details are given below :
Case Name :      OWNI: Disrupting the French Media Landscape
Authors :           Jean-Philippe Vergne, Ken Mark
Source :             Ivey Publishing
Case ID :            W1345
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
OWNI was founded in April 2009 as a copyright-free online news and image distribution firm. As part of a web agency that developed web content and graphics for French companies, it insisted that all content produced could be made freely available to others under the Creative Commons licence. OWNI delivered hard-hitting news, sourced in the beginning mostly from bloggers and later supplemented by a team of investigative journalists. Set up to challenge the dominance of traditional French media, OWNI sought to carve out a niche for itself as a provider of richly illustrated, insightful news articles that were available to the public at no cost. Yet, despite its aspirations, the recognition it had received in the form of industry awards and the commitment of its employees, the firm filed for bankruptcy by the end of 2012. A former journalist at OWNI considers its impact on French media, what it represented, what changes – if any – it sparked and what it could have accomplished had it achieved what it set out to do. What were the challenges of growing and maintaining a unique business model in the face of competition and dwindling resources that OWNI’s management failed to meet?
 
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Case Solution for Shelby Division 2012

Complete Case details are given below :
Case Name :      Shelby Division 2012
Authors :           Christopher Williams, Ken Mark
Source :             Ivey Publishing
Case ID :            W14517
Discipline :        General Management
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The vice-president and general manager for Michigan Plastic Inc.’s Shelby Division (Shelby) is faced with various options. Shelby specializes in thermoforming plastic gasoline tanks for global automotive companies such as General Motors, Ford and Toyota. The vice-president is looking at ways to restart growth at Shelby, a division that has been the subject of a turnaround effort from 2007 to 2010. In fact, the vice-president has committed to his chief executive officer to double sales in the next five years. This case looks at the competitive environment – competitors and the state of technology – and the vice-president’s challenge in selecting the growth option.
 
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Case Solution for Military Arsenal Systems: Preparing to Lead a Team (A)

Complete Case details are given below :
Case Name :      Military Arsenal Systems: Preparing to Lead a Team (A)
Authors :           Lyn Purdy, Ken Mark
Source :             Ivey Publishing
Case ID :            W14584
Discipline :        General Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In March 2010, a newly promoted engineering area manager at Military Arsenal Systems, a Vancouver-based defence contractor, has just become team leader for a key program at the firm. His biggest challenge is how to lead his team, given that he is dealing with a range of personalities and the fact that he was a peer before he became their leader. How can he prove himself to be an effective leader not only to his team but to senior management? Can he rally the team quickly enough to meet the stringent deadlines for supplying the sophisticated armoured vehicles contracted by the U.S. Army for its mission in Afghanistan?
 
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Case Solution for Procter & Gamble Canada (A): The Febreze Decision

Complete Case details are given below :
Case Name :      Procter & Gamble Canada (A): The Febreze Decision
Authors :           Roderick E. White, Ken Mark
Source :             Ivey Publishing
Case ID :            900M05
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Procter & Gamble reorganized its operations and created Global Business Units with Market Development Organizations (MDO) to augment the brand strategy work. This reorganization supported changes in culture that included reasonable risk taking. The marketing director of Procter & Gamble Canada was evaluating the potential success of launching a new product, Febreze, by using volume analysis resources available to her. The results indicated that Febreze would be a relatively small business opportunity, but the model could not take into account the various new MDO marketing tools that were not yet available. To justify the cost of launching the product, revenues would have to be significantly more than the volume model predicted. While trying to adjust to the new culture, the marketing director had to evaluate the risks associated with launching the product not knowing if the new tools would generate the additional volumes needed and the risk of losing the competitive edge if she postponed the launch.
 
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Case Solution for Procter & Gamble Canada (B): The Canadian MDO

Complete Case details are given below :
Case Name :      Procter & Gamble Canada (B): The Canadian MDO
Authors :           Roderick E. White, Ken Mark
Source :             Ivey Publishing
Case ID :            900M06
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Organization 2005, the latest initiative by Procter & Gamble (P&G) worldwide, was put in place to help double revenue growth between 2000 and 2005. The reorganization aligned the company so that planning and managing the lines of business were done on a global basis. The company’s culture, its structure, and how work would be done were three key items that the changes would impact. The newly appointed president of P&G Canada reflected on the strategy behind the changes, the implications of the organizational change, and the message he wanted to deliver as he prepared to address the Canadian employees.
 
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Case Solution for Beijing Toronto International Hospital

Complete Case details are given below :
Case Name :      Beijing Toronto International Hospital
Authors :           Kenneth G. Hardy, Ken Mark
Source :             Ivey Publishing
Case ID :            901A06
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Beijing Toronto International Hospital was a new private facility being built in Beijing that would offer a full range of general and specialized Western-quality medical services to a very specific market segment: expatriates and wealthy Chinese families. Membership cards were sold that entitled each member to a distinct level of hospital service. The CEO found that as the building neared completion, only a few memberships had been sold, which resulted in a cash shortage. He did not know why sales failed to materialize as expected, but felt that he must redirect and revitalize the marketing campaign. He considered several options and had to determine what would work best in the Chinese market.
 
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Case Solution for Canadian Tire: Selecting a Social Marketing Program

Complete Case details are given below :
Case Name :      Canadian Tire: Selecting a Social Marketing Program
Authors :           Robert J. Fisher, Karen Bong, Ken Mark
Source :             Ivey Publishing
Case ID :            901A26
Discipline :        Marketing
Case Length :    25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Canadian Tire is a large retailer of automotive, hardware, and houseware products. As part of the company’s marketing strategy, the executive director of corporate affairs is reviewing four social marketing programs and must decide which program the company will adopt. She must analyze each of the social marketing programs and assess how the program will contribute to the company’s competitive position. She also needs to convince the company’s independent associate dealers to adopt and implement the chosen program.
 
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