Solution

Case Solution for Samsung: Redefining a Brand

Complete Case details are given below :

Case Name : Samsung: Redefining a Brand

Authors : Robin Ritchie, Fan Ye, Christian Kim

Source : Ivey Publishing

Case ID : 904A16

Discipline : Marketing

Case Length : 20 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In less than a decade, Korea’s Samsung has transformed itself from a maker of low-end consumer electronics into a legitimate rival to Japanese industry giants such as Sony and Panasonic. Success has been due largely to efforts to reposition Samsung as a provider of stylish, leading-edge digital technology. But shadows of the old brand image remain, spurred on by the continued availability of several of the company’s traditional products. The president of Samsung Electronics Canada has been directed to solve this problem, prompting difficult choices regarding product, pricing, distribution, and promotion that threaten to hurt sales and short-run profits.

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Case Solution for Walt Disney Internet Group Japan’s Dimo Project

Complete Case details are given below :

Case Name : Walt Disney Internet Group Japan’s Dimo Project

Authors : Philip Sugai

Source : Ivey Publishing

Case ID : 904A26

Discipline : Marketing

Case Length : 28 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Walt Disney Internet Group (WDIG) Japan has recently launched an entirely new set of interactive mobile character/agents for the NTT DoCoMo iMode platform, called Dimo. Having built Japan’s most successful mobile entertainment business using traditional Disney-branded characters and related content, these Dimo characters have been designed to go well beyond entertainment and become valuable guides, assistants, and friends for users of the continuously evolving mobile Internet and the increasingly complex tasks enabled by this platform. Although the WDIG Japan team feels strongly that these types of character/agents will be the future of human-device interactions, subscription figures six months after Dimo’s launch suggest that Japan’s mobile consumers may not share this belief.

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Case Solution for Megawheels Inc.

Complete Case details are given below :

Case Name : Megawheels Inc.

Authors : Kenneth G. Hardy, Darroch A. Robertson, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : 904A29

Discipline : Marketing

Case Length : 24 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The new CEO of a struggling dot-com is faced with high costs and slow revenue generation–it has spent $20 million Canadian dollars, and profitability was not yet in sight. Fortunately, his venture capital company was still willing to advance funds and he believed that he could secure some “elephant” deals to save the enterprise. Another option was to chase smaller deals for immediate cash. In what priority should he attack his strategic issues and, in particular, what size and type of selling opportunities should he pursue?

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Case Solution for Shimla Dairy Products Private Ltd., India: Poised for Growth?

Complete Case details are given below :

Case Name : Shimla Dairy Products Private Ltd., India: Poised for Growth?

Authors : Michael Rouse, Navin John

Source : Ivey Publishing

Case ID : 905M17

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The technical director of Shimla Dairy Products, a government-licensed food manufacturer, has spent time working in the cheese industry in Australia. He has returned to India with new skills and ideas to share with the company. Cheese is a fairly new product in India and he must decide how best to take advantage of the growth potential in the Indian cheese market. He must consider issues of marketing, branding, production processes, operations, and customer focus.

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Case Solution for Dexit–A Marketing Opportunity

Complete Case details are given below :

Case Name : Dexit–A Marketing Opportunity

Authors : Robin Ritchie, Lalani Sohail, Sohail Lalani

Source : Ivey Publishing

Case ID : 905A02

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Dexit is a new electronic payment system that offers a convenient alternative to cash for small-value retail transactions. The chief executive officer is faced with some critical target market and marketing mix decisions as she prepares for launch. The situation is complicated by the fact that action is needed on two fronts: Dexit must not only recruit end consumers for the service, it also must convince merchants to install the payment terminals. Because paying with cash is free, the company needs to persuade both groups that the added convenience of Dexit justifies a transaction fee. Although the concept appears to have good potential, recent test market failures of two similar offerings suggest that success is far from guaranteed. Reinforces the importance of solid consumer analysis when selecting a target market, demonstrates the concept of value to the customer, and provides a basis for discussing push vs. pull marketing strategies.

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Case Solution for Jewellworld.com–Online Jewelry Shopping in China

Complete Case details are given below :

Case Name : Jewellworld.com–Online Jewelry Shopping in China

Authors : Shigefumi Makino, Anthony Fong

Source : Ivey Publishing

Case ID : 905A09

Discipline : Marketing

Case Length : 22 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The marketing manager of Jewellworld.com was faced with the problem of a saturated Hong Kong market, and has to consider ways in which to expand the business. In a meeting with the marketing director, who was responsible for the development of the Hong Kong and Chinese jewelry markets, one of the main topics was the expansion of the online shopping strategy into the B2C area in China; however, the staff of the marketing department held different views. The immediate question was whether Jewellworld.com should move into the B2C area at full speed or wait and see how other competitors fared in the China online market. The other issue was the segmentation that Jewellworld should employ if they decide to enter the B2C market in China. A competitor had established retail stores across China. The question was whether Jewellworld should aim to cover all market segments and product lines, or target young people who tend to use the Internet more frequently.

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Case Solution for La Hacienda Del Sol

Complete Case details are given below :

Case Name : La Hacienda Del Sol

Authors : Elizabeth M.A. Grasby, Neeta Khera

Source : Ivey Publishing

Case ID : 905A11

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The vice-president of a resort hotel in San Felipe, Mexico must deal with low winter sales levels. Students will gain experience in assessing the current marketing strategy, analyzing the fit of a new opportunity, making pricing decisions, designing a promotional campaign and calculating market share; and receive practice in using breakeven analysis and in analyzing an opportunity from both a qualitative and quantitative standpoint.

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Case Solution for Costa Poulopoulos and Mary Johnson – Realtors

Complete Case details are given below :

Case Name : Costa Poulopoulos and Mary Johnson – Realtors

Authors : Elizabeth M.A. Grasby, Niki Healey

Source : Ivey Publishing

Case ID : 905A20

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A partnership of two real estate agents want to increase their recognition in an increasingly crowded and competitive marketplace. Both partners had strong individual reputations, but they believed a campaign focused on their identity as a team would give them a competitive edge in the real estate business. A comprehensive marketing communications plan needed to be developed and implemented quickly as the market was poised for a period of growth in the coming months.

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Case Solution for Infosys: The Challenge of Global Branding

Complete Case details are given below :

Case Name : Infosys: The Challenge of Global Branding

Authors : Jeff Saperstein, Padmini Murty, Viren Desai

Source : Ivey Publishing

Case ID : 905A01

Discipline : Marketing

Case Length : 28 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Information technologies outsourcing is one of the emergent fast-growth industries in the global high-tech economy. India is the leading country for IT outsourcing and Infosys is the largest Indian company in this sector. The branding challenge for Infosys is to leverage its reputation for predictable excellent results for IT outsourcing. Management identified overall company top-line revenue growth as a way to achieve 30%-40% annual increases, but allocated only a negligible budget for marketing communications. The key to the global brand strategy would not be through brand image advertising, but through communications of product strategy developments to large global IT outsourcing companies. The goal for Infosys is to be on the shortlist of providers for the large, most sophisticated for IT services assignments.

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Case Solution for New Century Brewing: Moonshot Caffeinated Beer

Complete Case details are given below :

Case Name : New Century Brewing: Moonshot Caffeinated Beer

Authors : Chris Robertson, David Wesley

Source : Ivey Publishing

Case ID : 905A14

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Discusses the introduction of a completely new beverage to the U.S. market. New Century Brewing, which is owned by one of the founders of Boston Beer Co., is a small brewer that outsources production to third-party brewers. It has two products, a light craft beer sold in upscale shops and restaurants, and a caffeinated beer, which is oriented toward younger drinkers mainly between 21 and 25 years of age. Moonshot, created by the legendary masterbrewer, known as the “father of light beer,” became the first caffeinated beer in the world. The company follows a differentiation strategy that attempts to appeal to a small niche of customers traditionally ignored by large brewers. Shortly after the introduction of each of its products, large competitors introduced similar products. Nevertheless, Moonshot has a first-to-market advantage that could potentially be leveraged.

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