Canadian

Case Solution for The Canadian Telecommunications: Industry Regulation and Policy
Complete Case details are given below :
Case Name :      The Canadian Telecommunications: Industry Regulation and Policy
Authors :           Adam Fremeth, Ken Mark
Source :             Ivey Publishing
Case ID :            W11013
Discipline :        General Management
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case study is based on a high profile issue facing the Canadian Federal Government – still ongoing as of December 2010 – that had begun in 2008. Industry Canada, working from a set of policy objectives crafted over the period of three years, decided that, in the auction sale of wireless spectrum set for 2008, it would set aside 40 per cent of the spectrum for new entrants. This decision had come about because research indicated that Canadian usage of wireless services had lagged behind that of other developed countries and that this was primarily due to the high relative cost of wireless services. This was in contrast to only a decade earlier when Canada was seen as a global leader in the implementation of wireless technology. It is well understood that telecommunication adoption rates have a direct implication to the productivity of the Canadian economy. One of the new entrants was Globalive Communications Corporation (Globalive), a startup which was funded by Orascom Telecom Holding S.A.E. (Orascom), an Egyptian company. Despite the fact that Canada has well defined foreign ownership restrictions for the telecommunications sector, Globalive was allowed to bid. It won, and paid $442 million for its spectrum, began to hire hundreds of staff, and committed another $300 million to investing in wireless infrastructure.<br><br>From the time Globalive applied to participate in the spectrum auction to the period prior to its official launch, the firm met several times with Industry Canada, the Canadian Radio-television and Telecommunications Commission (CRTC), and the Prime Minister’s Office (PMO) to ensure that its ownership was structured so as to fit within the foreign ownership restrictions.
 
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Case Solution for Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Complete Case details are given below :
Case Name :      Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Authors :           Allison Johnson, Laurie Dudo
Source :             Ivey Publishing
Case ID :            W11047
Discipline :        General Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
3M Canada (3M) has been a corporate sponsor of the Canadian Breast Cancer Foundation (CBCF, or the Foundation) since 2005. In support of the CBCF, 3M has produced and sold “pink products” (products that bear the pink ribbon, such as Post-it-Notes and flag pens, Nexcare bandages, and Scotch-Brite sponges), with a contribution of each sale benefiting the CBCF. This case examines the corporate sponsorship relationship, specifically how 3M’s brand manager for Post-it brand office products can further activate the relationship with CBCF. The brand manager’s marketing campaign for 2009 was successful; however, she now needs to determine the best approach for her 2010 campaign.
 
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Case Solution for Canadian Cancer Society: Fundraising Controversy
Complete Case details are given below :
Case Name :      Canadian Cancer Society: Fundraising Controversy
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W11363
Discipline :        General Management
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On Wednesday, July 6th, 2011, the communication director, for the Canadian Cancer Society (CCS), in Toronto, Ontario, was faced with a challenging situation. The Canadian Broadcasting Corporation (CBC) had just released an online article that focused on the 2011 CCS budget, more specifically how the CCS allocated millions of dollars each year. Furthermore, the CBC article provided details on how the proportion of donation money the CCS spent on cancer research each year had decreased from 40 per cent in 2000 to under 22 per cent in 2011. With the CBC report circulating in both television and online media, public speculation into CCS’s financial management of public donations was starting to grow. It was clear that the CCS communication team would need to respond. A communication strategy would need to be developed for the CCS to follow moving forward, along with a press release to be posted the next day on the CCS website.
 
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Case Solution for The Canadian Police Knowledge Network
Complete Case details are given below :
Case Name :      The Canadian Police Knowledge Network
Authors :           Stewart Thornhill, Edward Gamble, Peter Moroz, Andrew MacVane
Source :             Ivey Publishing
Case ID :            W12950
Discipline :        General Management
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2004, Holland College formed a not-for-profit organization with the Canadian policing community and National Research Council to create the Canadian Police Knowledge Network (CPKN). In 2011, CPKN is Canada’s leading provider of e-learning solutions for Canadian law enforcement, with more than 60,500 registered learners – including customers such as the Regina-based Royal Canadian Mounted Police and INTERPOL. To date, these learners have successfully completed more than 161,000 course events. Despite CPKN’s recent successes, its president believes there is significant potential for growing the organization and he is looking for ways to reach new customers and improve the financial performance of the organization.
 
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Case Solution for Canadian National Railway Company: Culture Change (A)
Complete Case details are given below :
Case Name :      Canadian National Railway Company: Culture Change (A)
Authors :           Stewart Thornhill, Ken Mark
Source :             Ivey Publishing
Case ID :            W13361
Discipline :        General Management
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The executive vice-president and chief operating officer (COO) of Canadian National Railway Company (CN), wants to change the culture at his organization. The COO has been promoted to his current position after CN purchased Illinois Central, and his first task is to review CN’s operations across the country. He notices that employees are leaving work early, a practice called “early quits” that is supposed to reward employees for working harder during the day. He also notices there are other practices, such as late starts that encourage lower productivity. With the goal of improving productivity in mind, the COO elects to tackle the issue of late starts before fixing the early quits problem. This case introduces behavioural science as one of the many management tools that can be used to influence behaviour.
 
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Case Solution for The Canadian Boreal Forest Agreement: A Revolutionary Partnership for Sustainable Development
Complete Case details are given below :
Case Name :      The Canadian Boreal Forest Agreement: A Revolutionary Partnership for Sustainable Development
Authors :           Michael Valente, Mark Desjardine
Source :             Ivey Publishing
Case ID :            W13515
Discipline :        General Management
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Canadian Boreal Forest Agreement (CBFA) had two primary purposes: (1) to protect Canada’s boreal forest from harmful logging practices; and (2) to improve and protect the reputation of Canada’s forest industry and companies. But the CBFA’s ambitious plans overlooked the fundamental challenges associated with the agreement’s implementation. Two years after its signing, the agreement suffers from a severe lack of funding, the withdrawal of one signatory and major hurdles at the regional working group level. The CBFA’s secretariat needs to develop a plan of action to realize the full potential of the agreement but faces numerous issues in terms of implementation: (1) the CBFA’s exclusion of First Nations communities; (2) funding issues; (3) disagreement at the local regional levels and among some signatories; (4) slow pace of implementation and (5) limited concrete signs of success thus far.
 
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Case Solution for Procter & Gamble Canada (B): The Canadian MDO
Complete Case details are given below :
Case Name :      Procter & Gamble Canada (B): The Canadian MDO
Authors :           Roderick E. White, Ken Mark
Source :             Ivey Publishing
Case ID :            900M06
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Organization 2005, the latest initiative by Procter & Gamble (P&G) worldwide, was put in place to help double revenue growth between 2000 and 2005. The reorganization aligned the company so that planning and managing the lines of business were done on a global basis. The company’s culture, its structure, and how work would be done were three key items that the changes would impact. The newly appointed president of P&G Canada reflected on the strategy behind the changes, the implications of the organizational change, and the message he wanted to deliver as he prepared to address the Canadian employees.
 
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Case Solution for Canadian Tire: Selecting a Social Marketing Program
Complete Case details are given below :
Case Name :      Canadian Tire: Selecting a Social Marketing Program
Authors :           Robert J. Fisher, Karen Bong, Ken Mark
Source :             Ivey Publishing
Case ID :            901A26
Discipline :        Marketing
Case Length :    25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Canadian Tire is a large retailer of automotive, hardware, and houseware products. As part of the company’s marketing strategy, the executive director of corporate affairs is reviewing four social marketing programs and must decide which program the company will adopt. She must analyze each of the social marketing programs and assess how the program will contribute to the company’s competitive position. She also needs to convince the company’s independent associate dealers to adopt and implement the chosen program.
 
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Case Solution for Molson Canadian: The Rant
Complete Case details are given below :
Case Name :      Molson Canadian: The Rant
Authors :           Robert J. Fisher, Scott Walker
Source :             Ivey Publishing
Case ID :            901A25
Discipline :        Marketing
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Molson Canada produced Molson Canadian, Canada’s best-selling beer. Canadian’s previous advertising campaign “The Rant” had been incredibly popular, making it one of the most successful ads for Molson in a long time and winning numerous international and domestic advertising awards. The marketing team for Molson Canadian must find the theme for the next advertising campaign as well as decide whether to move toward more traditional beer advertising or maintain the nontraditional theme of The Rant.
 
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Case Solution for Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Complete Case details are given below :
Case Name :      Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Authors :           Allison Johnson, Laurie Dudo
Source :             Ivey Publishing
Case ID :            W11073
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case explores the use and importance of corporate sponsorships, specifically how these relationships are formed with the Canadian Breast Cancer Foundation. The associate director of National Corporate Programs at the Canadian Breast Cancer Foundation (the Foundation) needs to determine the Foundation’s direction regarding its corporate sponsorship program. Due to the slowdown in the economic environment, a major sponsor of the Foundation, who has contributed more than $1 million to the charity over the past five years, decided to pull two products from the shelf. The associate director needs to find a way to replace that support. Fortunately, the Foundation was approached by three corporations who were interested in becoming corporate sponsors. The associate director and her team now need to evaluate the three corporate sponsorship proposals to determine whether they fit with the Foundation’s values and goals.
 
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