Marketing

Case Solution for Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation

Complete Case details are given below :

Case Name : Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation

Authors : Allison Johnson, Laurie Dudo

Source : Ivey Publishing

Case ID : W11047

Discipline : General Management

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

3M Canada (3M) has been a corporate sponsor of the Canadian Breast Cancer Foundation (CBCF, or the Foundation) since 2005. In support of the CBCF, 3M has produced and sold “pink products” (products that bear the pink ribbon, such as Post-it-Notes and flag pens, Nexcare bandages, and Scotch-Brite sponges), with a contribution of each sale benefiting the CBCF. This case examines the corporate sponsorship relationship, specifically how 3M’s brand manager for Post-it brand office products can further activate the relationship with CBCF. The brand manager’s marketing campaign for 2009 was successful; however, she now needs to determine the best approach for her 2010 campaign.

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Case Solution for Dharmala Manulife: A Marketing Strategy

Complete Case details are given below :

Case Name : Dharmala Manulife: A Marketing Strategy

Authors : John S. Hulland, Donna Everatt

Source : Ivey Publishing

Case ID : 999A22

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

N/A

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Case Solution for Canadian Tire: Selecting a Social Marketing Program

Complete Case details are given below :

Case Name : Canadian Tire: Selecting a Social Marketing Program

Authors : Robert J. Fisher, Karen Bong, Ken Mark

Source : Ivey Publishing

Case ID : 901A26

Discipline : Marketing

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Canadian Tire is a large retailer of automotive, hardware, and houseware products. As part of the company’s marketing strategy, the executive director of corporate affairs is reviewing four social marketing programs and must decide which program the company will adopt. She must analyze each of the social marketing programs and assess how the program will contribute to the company’s competitive position. She also needs to convince the company’s independent associate dealers to adopt and implement the chosen program.

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Case Solution for Microsoft Canada: Marketing Xbox

Complete Case details are given below :

Case Name : Microsoft Canada: Marketing Xbox

Authors : Michael R. Pearce, Tanya Mark

Source : Ivey Publishing

Case ID : 903A23

Discipline : Marketing

Case Length : 31 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The group product manager for Xbox Canada was working on his marketing plan for the product’s second year in the Canadian market. Xbox is a video game console and trailed Sony’s PlayStation 2 in the marketplace. The group product manager must present his plan at the Microsoft Global Briefing. With such a turbulent and fickle gaming market, he wondered what he might do as an encore to the Xbox launch program.

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Case Solution for Dexit–A Marketing Opportunity

Complete Case details are given below :

Case Name : Dexit–A Marketing Opportunity

Authors : Robin Ritchie, Lalani Sohail, Sohail Lalani

Source : Ivey Publishing

Case ID : 905A02

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Dexit is a new electronic payment system that offers a convenient alternative to cash for small-value retail transactions. The chief executive officer is faced with some critical target market and marketing mix decisions as she prepares for launch. The situation is complicated by the fact that action is needed on two fronts: Dexit must not only recruit end consumers for the service, it also must convince merchants to install the payment terminals. Because paying with cash is free, the company needs to persuade both groups that the added convenience of Dexit justifies a transaction fee. Although the concept appears to have good potential, recent test market failures of two similar offerings suggest that success is far from guaranteed. Reinforces the importance of solid consumer analysis when selecting a target market, demonstrates the concept of value to the customer, and provides a basis for discussing push vs. pull marketing strategies.

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Case Solution for Brand in the Hand: Mobile Marketing at Adidas

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Case Name : Brand in the Hand: Mobile Marketing at Adidas

Authors : Andrew Rohm, Fareena Sultan, David Wesley

Source : Ivey Publishing

Case ID : 905A24

Discipline : Marketing

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The global media manager for Adidas International is responsible for developing and championing a new marketing strategy at Adidas called “brand in the hand” that is based on the convergence of cell phones and wireless Internet. Presents company background information, data on the penetration of mobile devices such as cell phones, the growth of global mobile marketing practices, and several mobile marketing communications campaigns that Adidas launched in 2004, such as a mobile news ticker for the 2004 European soccer championship. Introduces a specific campaign–Respect M.E.–featuring Missy Elliott, a popular female hip-hop artist, and discusses the company’s mobile marketing strategy to support Elliott’s new line of sportswear.

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Case Solution for Molson Canada: Social Media Marketing

Complete Case details are given below :

Case Name : Molson Canada: Social Media Marketing

Authors : Deborah Compeau, Israr Qureshi

Source : Ivey Publishing

Case ID : 908A14

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case describes Molson’s experiment with social media for creating brand awareness. It illustrates issues involved in social media marketing. Molson was faced with the challenge of how quickly the contents of social media could spread to various constituencies. There was a real danger of the situation getting out of hand if Molson did not respond quickly. The case encourages readers to ponder whether Molson’s action was the only option available and to consider what its next steps might be.

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Case Solution for Nashville Predators: Marketing Strategy for an NHL Franchise

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Case Name : Nashville Predators: Marketing Strategy for an NHL Franchise

Authors : June Cotte, Jamie Duncan

Source : Ivey Publishing

Case ID : 909A06

Discipline : Marketing

Case Length : 30 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In summer 2008, the Nashville Predators’ management team was considering the strategy behind marketing the team. They thought it prudent to investigate the feasibility of opportunities in other hockey markets throughout North America, should a new owner want to move the team. Management had to consider both financial returns and on-ice success. They needed to create a comprehensive strategy, starting from a recommended location, and moving through specific recommendations on promotions, pricing and customer focus. To help create their strategy, the management team performed the following: developed a comprehensive tactical marketing plan, including income projections; identified the marketing challenges of operating in very different markets; recognized that the choice of a city location largely constrained the remaining decisions and tactics. Using this information, the management team could now identify their next steps, and what future plans should include.

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Case Solution for Marketing Planning at Just Us! Cafes

Complete Case details are given below :

Case Name : Marketing Planning at Just Us! Cafes

Authors : Sara Loudyi, Julia Sagebien, Normand Turgeon, Ian McKillop

Source : Ivey Publishing

Case ID : 909A14

Discipline : Marketing

Case Length : 21 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Jeff and Debra Moore are the founders of Just Us!, a fair trade coffee cooperative, retailer and wholesaler. Just Us!’s mission is to actively promote fair trade and its benefits for producers in developing countries. The Moores have maintained a strong commitment to educating consumers while building strong brand identity and upholding constant growth. To support the main distribution channel in grocery stores, management opened four cafés (two each in Wolfville and Halifax) and distributed products on university campuses. Just Us!’s overall sales continued to grow, but sales were leveling off. In addition, the prevailing economic climate in Canada and increasing competition were worrying the founders. Recently, the Moores hired a new marketing director who was required to incorporate unique knowledge of fair trade practices, ethical purchasing and social entrepreneurship, combine it with typical growth-driven marketing decisions and ultimately propose a marketing plan that would consolidate coffee shop operations.

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